How Marigold Attract Shoppers with its Branded Kitchen Giveaway Ideas?

Businesses all across industries know the benefits of contest marketing for their brands. Thus, there is no doubt why we see a lot of contest promotion in-stores and online.

These promotions from Marigold are great examples of an excellent contest marketing idea. The branded kitchen giveaway ideas they are giving way make these promotions a hit in Singapore supermarkets.

Marigold is a product produced by Malaysia Dairy Industries (MDI). The company started in 1963 and hailed as the leading dairy and beverage company in Singapore.

Benefits of Conducting Contest Marketing

You might be asking, what’s the point of running a contest as part of your marketing? What’s will you get if you run an in-store or online competition? Here are the perks of conducting a competition, giveaway, or contest…

Competitions drive purchases.

You get to know your audience.

Gather customers’ information.

Reward your current customer base.

Gain brand exposure.

Drive online and in-store traffic.

Deliver fun and excitement.

Marigold’s Contest Details

To win Bosch Blenders, shoppers need to purchase $5 worth of Marigold Canned Milk in a single receipt. They have to scan the QR code or send their personal information to the contact details provided. Two (2) lucky winners will receive VitaMaxx Vacuum Blender and ten winners of VitaPower Blender.

On the other hand, customers need to purchase $3 worth of Marigold participating products in a single receipt to win the Philips Appliance Set. Customers also need to send their personal details to the contact provided. This in-store competition is exclusive to U Star Supermarket only. Ten (10) lucky winners will receive this kitchen giveaway set that includes one (1) toaster, one (1) 2L rice cooker, and one (1) kettle.

This marketing campaign runs from March 1- 31, 2022 only. Customers may visit Marigold’s website for further details.

How Marigold’s Branded Kitchen Giveaway Ideas Attract Shoppers?

Running a contest is undeniably an effective marketing strategy, but if not planned well, it will just cost your money without achieving your set goals. But how will you run a successful giveaway? The secret ingredient is offering the best prizes. With that said, Marigold indeed considered this in their current promotions.

Listed below are the reasons why branded kitchen giveaway sets are perfect contest gifts.

1. Appeal to mothers and parents customers

Mothers and parents are the ones who usually go to the supermarket to buy their family’s needs, including home appliances. Thus, if they know that they can get new kitchen appliances for free, it will urge them to join Marigold’s contest promotion. Chances are, they will impulsively avail themselves of the products even if they don’t really need them.

2. Premium products

Singaporean consumers are becoming more sophisticated in their choice of product. They are no longer attracted to simple, functional intrinsic benefits. The prestige that comes along with the ownership of a branded product has become a necessary consideration in their purchase decisions.

Having this in mind, it is very practical to choose Bosch and Philips appliances as their contest rewards. Both brands are some of the best home appliance brands worldwide. Thus, these branded kitchen giveaway sets offer would appeal to them.

3. Practical Merchandise

As food is an essential part of people’s daily lives, anything related to it is also important, including kitchenware. With that said, it gives more reasons for brands such as Marigold why kitchen promotional products are practical to use as contest giveaways.

4. Remind customers about their brands

Durable and can be used daily, these branded kitchen giveaway sets will always remind customers about the brand that gives them these products. Moreover, they become excited every time the brand launches the same contest promotion. Thus, offering useful and branded merchandise helps the brand gain, loyal customers.

More promotional campaigns from Marigold that we have featured before:

This GWP promotion was conducted last year. Free custom cereal bowls were given away for every minimum spend of $6 on Marigold UHT Milk.

GWP Promotion: How Marigold Malt-iply Sales with Custom Cereal Bowls

Marigold offered promotional lunch boxes for every SGD$6 spent on Marigold UHT Milk. This was in collaboration with the famous American cartoon TV show, We Bare Bears. The promotional gift offer was from 1 – 31 August 2020.

Marigold: Excite Shoppers with GWP Promotional Lunch Boxes

Simple, cheap, and effective marketing strategy, these branded cups help Marigold company boost its brand awareness in Singapore. These promotional products not just attract young shoppers but also all fans of the We Bare Bears cartoon.

Branded Cups: Collectible We Bare Bears Glass Mug with Purchase

Wrapping it Up,

Being one of the most popular beverage brands in Singapore, Marigold never fails to create the best marketing strategy to promote its products in the market. We saw most of its promotions in the past years, and we can say that their contest marketing this year is one of our favourites because of its branded merchandise offered.

Thus, if you also plan to run an in-store competition and looking for a company to manufacture your custom rewards, the ODM Group can provide with you the services you need!

Together with our experienced product designers from Mindsparkz, we help businesses in creating the promotional products they need. We produce custom promotional giveaways, gift with purchase ideas, seasonal marketing items and different types of POS display units.

If you want to learn more about the services and products we have, feel free to connect with our team today! We are here to help you achieve your marketing goals.