#FeedYourImagination: How Kellogg's Use Prize Promotion in Marketing

Featuring the brand for years in our online magazine, we know how innovation is at the heart of what Kellogg’s does and how it works hard to stay ahead of its competitors. It continually seeks ways to excite its target audiences with new products and utilises prize promotion in marketing that uniquely achieve this goal.

Prizes in marketing are an excellent way to encourage people to take action. They are a great way to generate interest in your company, product or service and can also be used as a way for organizations to gain more exposure.

The prize should be something that will appeal to the target audience, and it is important that it fits with the message you are trying to convey.

#FeedYourImagination With Kellogg’s Customisable Prizes

Kellogg’s is an American multinational food manufacturing company that has a rich history of creating tasty and innovative foods. They have been producing ready-to-eat cereal and convenience foods since 1906, but their mission to make the world healthier is very much still at the heart of their business.

The Kellogg’s Company recently launched an exciting on-pack cereal promotion featuring competition giveaways that run parallel with two of its key marketing activities, “Breakfast Time” and “Back to School”.

It allows children to win customisable prizes, such as rucksacks, custom printed bowls and phone cases, just in time for the new school year!

To find out if they are one of the winners, all they need to do is purchase a participating product and look for the unique code from its promotional packaging.

On top of that, we also love how each custom packaging design encourages the consumer to colour in the pack after consumption.

The Secrets Behind Prize Promotion in Marketing

1. It creates excitement.

Customers love feeling like winners!

Prize promotions are an excellent way to get people excited about your brand and the products you offer in the market.

Prizes that you offer as part of an on-pack competition can be anything from a free promotional t-shirt or promo hat to a vacation package or a branded bike.

The point is to offer your target audiences something that they would love to win and give them the chance to do so.

2. It increases sales through repeat purchases.

This excitement builds anticipation for their next purchase and creates interest in your company’s products or services.

Prize promotions are a unique way to increase sales because it encourages customers to purchase more than they normally would.

By getting them hooked on winning, you’ll encourage them to continue purchasing from your brand and stay tuned for your upcoming promotions.

3. It builds customer loyalty.

Consumers love the excitement and surprise of a prize promotion.

It is a fantastic way for a brand to show how it cares about its target audiences with the willingness to put time and money into making them happy.

This makes them feel like they’re part of something bigger than themselves, which builds loyalty and trust in the company.

4. It boosts brand awareness.

A brand with a well-planned campaign that offers exciting giveaway prizes can attract a broader range of audiences

The more people who enter your promotional competition, the greater your chances of reaching new customers.

At the same time, prize promotions offer an opportunity to connect with the existing consumer base in a fun way.

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Check out more prize promotion marketing here:

Vikoda used its physical presence to promote its brand, from displaying signs to handing out fans and setting up booths with staff in this prize promotion. Read more below:

Prize Draw Promotion: What to Learn from Vikoda Engaging Promo?

Customized products and promotional gifts have always been popular among consumers because they allow them to show off their personality through their brand choice.

Looking for some inspiration? Check out our previous projects with big names in the Food Industry!

To Wrap It Up,

Prize promotions work because they appeal to our natural desire for novelty and rewards. As humans, we’re wired to seek out novel experiences — which makes customers more likely to engage with your brand when you offer something fun and exciting as a promotional incentive.

Why Connect With ODM Today?

The ODM team has decades of experience building prize promotions that get results. We’ll help you build a winning campaign that will get you more customers, keep them coming back, and boost your bottom line.

Whether you need temporary or permanent solutions, our team of marketing and merchandising specialists and POS designers can help you with everything from concept development to complete execution on time and within budget.