Kellogg’s Raisin Bran held this ‘Win the Hottest Toys’ promotions at the US Target stores last month.The brand gave away attractive promo prizes such as HDTVs, MP3 Players, X-Box 360 and Mountain bikes.
While having the usual packaging, the brand used the bottom part of the box for an eye-catching ‘tear away’ promo message. This would attract customers to turn to the back for more information.
The Kellogg’s Toy Box shows the prizes to be won! Pictures of prizes could definitely increase promo’s attractiveness. Prices stated so to raise the perceived value of prizes, making promotion more appealing.
Gift Redemption – Prepaid Gift Cards
The lucky winners would find a prepaid gift card in the cereal box. They could exchange it for gifts at respective stores. We like this way of gift redemption as it is simple, low cost and convenient.
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