Promotional In-Store Displays: Ideas That Attract and Convert Shoppers

Promotional in-store displays help brands capture attention where purchasing decisions happen. In a busy retail environment, even a strong product can be overlooked when it blends into a crowded shelf. A well-designed display separates the product from its surroundings, communicates the campaign message, and gives shoppers a reason to stop.

From branded carts and floor-standing units to countertop displays and product glorifiers, every format serves a different purpose. The most effective solution combines creative design with practical considerations such as available space, product weight, retailer requirements, assembly, replenishment, and campaign duration.

Below, we examine two distinctive promotional in-store displays and the principles brands can apply when developing their own retail campaigns.

What Is a Promotional In-Store Display?

A promotional in-store display is a branded retail fixture used to present products, highlight an offer, or support a marketing campaign inside a store. It places products and messages in high-visibility areas where they can influence customers during their shopping journey.

Common formats include:

• Floor-standing display units
• Countertop display units
• Endcap displays
• Shelf talkers and shelf frames
• Retail display trays
• Product glorifiers
• Promotional carts
• Dump bins
• Illuminated displays
• Interactive retail installations

Unlike standard shelving, a custom in-store display is developed around a specific product, audience, campaign, or brand story. Its structure, materials, graphics, and placement should work together to make the promotion easy to notice and understand.

Need Some Inspiration?

Here are some interesting examples that we came across, and we definitely love them!

1. This is a Promotional In-Store Display by Monkey Shoulder.

This orange-themed display has caught many people’s attention, including ours. There are multiple learning points that we can pick up to find out why this is better than its competitors.

The packaging and merchandise display does not scream Scotch, because it is unlike the other tall and slender Scotches. The look of this Blended Malt Scotch Whisky is very attractive and stands out among its competitors. Why is that so?

Packaging:

Starting off with the packaging, most appearances of Scotch whisky resemble the Johny Walker Black Label. However, the Monkey Shoulder Blended Malt Scotch Whisky is short and portly. Along with the classic logo – brass monkeys sitting on the shoulder of the bottle. This interesting and trendy outlook is perfect for attracting the younger audience to try this out.

Display:

Moving on to the splendid display, the use of bright orange helps this Promotional In-Store Display stand out among other dull displays around it. The choice of color is very important because it can cause a certain action and reaction. Multiple oranges can be seen on the cart. These orange props allow consumers to infer that orange is one of the main ingredients in the Blended Malt Scotch Whisky. Using multiple props instead of only words to convey a message to consumers is one of the many different ways brands can stand out.

Another factor that we cannot miss is the orange promotional sticker on the floor. This helps capture the attention of potential buyers. People are always looking down, and the bright floor decal will definitely grab their attention. The wheels, cart, and record player are designed to fit the orange theme, making it aesthetically pleasing for consumers. This will also entice them to walk towards the display and check out their Blended Malt Scotch Whisky. This Promotional In-Store Display has used multiple marketing tools to successfully increase brand awareness and bring in more sales.

The hashtags on the record player can also be used for promotional purposes. Merchandisers can promote this product by using quirky hashtags such as ‘#MakeItMonkey’. Such hashtags will be attention-grabbing and easily remembered by potential buyers. If consumers want to learn more about this product, they can also search the hashtag to see related photos and content.

2. Next is the Promotional In-Store Display by Smeg.

This Promotional In-Store Display showcases the Made in Italy Project that they’re having with Dolce & Gabbana – ‘Sicily My Love’. This is where design, fashion and technology meet.

What might catch more attention than the delicately designed kitchen products are the names of the big brands. The brands Smeg and Dolce & Gabbana have a reputation of their own, and anyone who learns about this collaboration would be interested. Showcasing the brand is a great marketing technique to attract the attention of loyal customers.

Packaging:

Firstly, the look of the kitchenware does most of the marketing. The bold and intricate design of the kitchenware engages the attention of art lovers. Those who appreciate art would adore this kitchenware as a display for their Home, or as a gift for their loved ones.

The sophisticated design is associated with the home of Dolce & Gabbana – Sicily. This stunning collection represents the deep respect for family tradition and reinforces the importance of maintaining local roots. This can tap into emotional marketing and influence consumers to buy due to the message behind the spectacular design.

Display:

Moving on to the striking branded display, the colorful composition will help it stand out from the dull, common displays around it. This is because bright colors such as orange or red tend to draw the eye compared to cooler / dull tones.  The use of contrasting colors also attracts the attention of consumers – the use of white tiles around the colorful ones. The use of white tiles ensures that the background does not take away all the attention from the kitchenware displayed in front of it. The designs and colors of the tiles also give consumers a taste of what the kitchenware looks like. Furthermore, the use of tiles will allow consumers to infer that these kitchen products are ceramic and are of great quality.

What would entice consumers to purchase from this impressive collection is the limited time available. This exclusive collection will not be permanent and it will not be accessible after it has completely sold.

This exceptional in-store display, along with the collaboration with a big brand, will generate buzz and increase awareness. Therefore, this powerful Promotional In-Store Display is a definite success and does its job of increasing brand recognition.

 

Benefits of Promotional In-Store Displays:

Positive Image: Not only will Promotional In-Store Displays help upscale your brand, but they can also make your business look more interesting. Customers are more likely to shop for a brand that they have a positive impression of.

Increase Brand Awareness: A well-managed Promotional In-Store Display that helps you stand out from your competitors increases brand recognition. A unique store display can create buzz and will be easily remembered. You can increase the number of store visits by also having interesting displays that can intrigue the audience.

Informational: You can highlight your main selling product or current promotions by displaying relevant information on your displays. Not only will it attract customers with the discounts and possible savings, but it can also boost your sales. Furthermore, crucial information about your shop will also give consumers an idea of what your products and services are.

Highly Customizable: There are no limits to how you should design your Promotional In-Store Display. You can paint it with absurd colors, and it might still help boost sales. You are also able to customize the material, size, colors, shape, etc. This way, you can better showcase and express your brand to potential customers.

Keen to create your one-of-a-kind Promotional In-Store Display? ODM has an experienced team to assist you in every step of the process, from designing to manufacturing. Our specialists will ensure you have a pleasant and comfortable experience. Feel free to contact us to learn how you can have an outstanding display without hassle!

Temporary or Permanent: Which Display Is Right?

Temporary displays are generally developed for product launches, holidays, short promotions, and limited-time retail campaigns. They prioritize efficient production, transportation, assembly, and disposal or recycling.

 

Permanent displays are intended to remain in stores for longer periods. They may use metal, acrylic, wood, integrated lighting, or replaceable graphic panels. These displays require stronger construction and may need to accommodate future product or campaign updates.

The correct choice depends on the campaign duration, budget, retail environment, product weight, desired finish, and expected level of reuse.

Check out some of our blogs below to see more examples of Promotional In-Store Displays!

Aldi has rolled out an exciting offer for its customers. The supermarket partnered up with National Lottery operator Camelot to offer its customers even more incentives to check out their  900 UK stores.

In-store display marketing refers to branded display units used inside retail spaces to attract attention, promote products, and influence purchase decisions at the point of sale.

In addition to wobblers, shelf talkers, and shelf banners, there are also other excellent in-store display ideas that you should consider for your next brand campaign and here are some of them.

 

How ODM Supports Custom In-Store Display Development

The ODM Group helps brands turn retail campaign ideas into practical, production-ready display solutions. We consider the complete display journey—from the initial concept and store environment to assembly, product loading, shipping, installation, and performance during the campaign.

Our team can support campaign ideation, industrial sketches, 3D visualization, structural and packaging engineering, material recommendations, prototyping, factory identification, sample evaluation, production coordination, on-site quality control, and logistics.

This integrated approach helps identify potential issues before mass production. It also ensures that the final display supports the product, fits the retail space, protects brand presentation, and remains practical for store teams.

We do not approach a display as an isolated fixture. We develop it as part of the broader marketing campaign, with the visual identity, shopper experience, production requirements, and rollout plan considered from the beginning.

Final Thoughts

Promotional in-store displays can do far more than hold products. They can create a focal point, explain an offer, reinforce a brand story, and turn an ordinary retail area into a more engaging campaign experience.

The strongest displays balance creativity with practical execution. They attract attention while remaining stable, accessible, easy to replenish, economical to transport, and suitable for the intended retail environment.

If your brand is planning a retail launch, seasonal promotion, gift-with-purchase campaign, or permanent branded installation, The ODM Group can help develop a custom display from initial concept through production and delivery. Contact our team to discuss your campaign objectives, target market, product specifications, quantities, and retail requirements.

More Ideas

 

FAQs about Promotional In-Store Displays

What are promotional in-store displays?

Promotional in-store displays are branded retail fixtures used to present products, communicate offers, and attract shoppers inside stores. Examples include countertop units, floor-standing displays, shelf talkers, endcaps, display trays, and product glorifiers.

What materials can be used for custom retail displays?

Common materials include corrugated cardboard, acrylic, plastic, wood, metal, and combinations of these materials. The best option depends on the display’s size, product weight, campaign duration, budget, and required appearance.

What is the difference between a POS display and an in-store display?

A point-of-sale display is a type of in-store display placed close to the purchase or checkout area. “In-store display” is a broader term that also includes shelf, floor, counter, window, and endcap installations throughout a retail space.

Can in-store displays be designed for short campaigns?

Yes. Lightweight cardboard displays are commonly used for seasonal campaigns, new-product launches, and limited-time promotions. They can be designed for efficient flat packing, shipping, assembly, and recycling.

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