Top 4 Ways Nescafé Stir Up Sales With Custom Wooden FSDU

Sustainability has been a priority for retailers and brands for the past years. Thus, they opt to use greener options regarding the products and displays they release in the market. Let’s take Nescafé, with its custom wooden FSDU, as an example.

Scroll down to see the coffee brand’s bespoke “Edição Limitada” (limited edition) promotion and 5 more marketing campaigns from around the world.

Why Nescafe is a Well-Loved Coffee Brand?

Nescafé is an iconic coffee brand that is recognised around the world. It comes from a rich coffee tradition supporting local communities and farmers. Nescafé is a brand under the umbrella of the multinational food corporation Nestlé.

Since introduced in 1938, the coffee brand started to serve every family’s table and become a staple during WWII. Nescafé’s popularity grew in 1940 and keeps warming people in over 180 countries until today.

4 Ways this Custom Wooden FSDU Helps Nescafe Marketing

Arguably, Nescafé products are one the most awarded coffee brands in the world. Its owner, Nestlé, is also among the most recognised corporation. With that said, people expect much from them — from its products to its promotional campaigns.

Now let’s delve in and discover how its custom wooden display in Brazil makes customers urge to buy more from them.

1. Warm and Welcoming

Coffee is indeed a great way to provide warm and welcome guests.

And Nescafe certainly makes it reflected in its creative store display.

Made of wood, the display exudes warm and welcoming vibes to shoppers.

2. Naturally Beautiful

Wood is a naturally beautiful material, which makes it suitable for creating displays.

Aesthetically pleasing, everyone would agree that this wooden FSDU effectively charms Brazillian shoppers.

3. Bespoke Design

Its customised Design is another reason this wooden display rack captivates customers.

Added with bee hive designs, the display indeed attracts shoppers to check out its products.

Likewise, the combination of wood and metal, added with perfect colour matches and the brand logo, makes this rack more appealing in-store.

4. Informative and Engaging

Because of its unique design, this custom wooden FSDU creates curiosity among shoppers.

The display explains the importance of bees in growing coffee and their environmental effects.

With that, customers become more engaged with the brand and the products.

Need help with your FSDU?

Our team is here to provide everything from advice on structuring and designing a unique FSDU to manufacturing and shipping your units. We also handle all of the back-end logistics for you, including vehicle tracking and reporting, so that you can focus on what matters most — driving sales for your brand.

We specialise in creating bespoke solutions that will give you an edge in your sector. Check out our works by tapping the image below:

Other hot promotional ideas from Nescafé:

Our team love this off-shelf display for the brand’s supermarket in-store promotion. It’s a great example of keeping products visible and accessible while maintaining a clean look.

How Does Nescafé Drive Sales With A Creative Off Shelf Merchandising Display?

The custom packaging of these free gifts makes us recognise this promotion. Likewise, the complimentary gifts in each pack make shoppers love this coffee promotion.

How Nescafe Stirs Shoppers’ Interest With Free Gifts in Window Box Ideas!

Here’s another fantastic branded on-pack promotion from Nescafe. The on-pack giveaway from the brand comes in the form of a high-quality coffee cup, branded with Nescafe’s unmissable logo.

How Nescafé’s Branded Coffee Cups Impressively Raise Brand Awareness

We found Nescafe’s advertisement on a fridge door at a 7-11 in Hong Kong. The brand runs a promotional contest and offers a Nebula capsule projector as the contest reward.

Branded Promotional Giveaway- Nescafe Smoovlatte Perks Up Sales

Nescafe offered a gift by purchasing a pack of 20 Nescafe packets. Learn more about this promotion here:

Nescafe Stays on Top of the Game with GWP Coffee Tumbler with Logo

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Closing Thoughts

Investing in displays can help any brand effectively present its products in the market. In fact, there are many options to consider when deciding to add them to your marketing. But if you opt for something sustainable, practical, classic and last-longers, a custom wooden FSDU would be the best choice. Just like Nescafé, you can also reap all the benefits it gives to their business.

How Can ODM Help?

With almost two decades of experience, we already help local and international businesses design and manufacture promotional displays. ODM and Mindsparkz are here to assist you. From free-standing display units, holographic advertising displays, LED promotional displays, and end cap displays to branded counter display ideas, name it and we’ll help you turn them into reality!

Aside from displays, we also produce a wide range of promotional product ideas, such as branded corporate giveaways, seasonal promotional merchandise, sports marketing ideas and gift with purchase merchandise.

Contact our team today to get a detailed quote.

Custom Wooden FSDU FAQs

All you need to know about custom wooden FSDU!

What is a custom wooden FSDU?

A custom wooden FSDU is a freestanding display unit made from wood designed specifically for marketing purposes. It is a custom-made unit tailored to fit a particular brand or product.

What are the benefits of using a custom wooden FSDU for marketing?

A custom wooden FSDU is an effective marketing tool that offers several benefits, including increased brand visibility, enhanced product presentation, and improved customer engagement. It can also help to increase sales and create a memorable brand experience for customers.

What types of wood can be used to make a custom wooden FSDU?

A variety of wood types can be used to make a custom wooden FSDU, including pine, oak, birch, cherry, and maple. The type of wood chosen will depend on the desired aesthetic, durability, and budget.

Can a custom wooden FSDU be reused for future marketing campaigns?

Yes, a custom wooden FSDU can be reused for future marketing campaigns, especially if it is well-designed and made from durable materials. This makes it a cost-effective investment in your brand's marketing strategy.