How Laughing Cow POP Merchandising Display Achieved Success?

Point of purchase (POP) allows brands to communicate with their consumers how to use their products, and how the products will be beneficial or make the brand more appealing. All of which can be found in this Laughing Cow’s POP merchandising display in Vietnam. Read below to know more.

Our team saw this light up display and shelf dangler in one of the Vietnam supermarkets we visited. The POP merchandising display is from The Laughing Cow, a French cheese brand popular in the country under the Bel Group company.

The brand’s products come in wedge shapes inside circular packaging and they recently launched another one for the Vietnam market, the Belcube cheese which comes in square easy-to-eat cheese shapes.

6 Ways Laughing Cow Utilised POP Merchandising Display to Its Advantage

• Light Up

Lights are good guides for consumers’ eyes. They point them to the information the brand wants them to know.

It also gives off a more pleasant ambience that leaves a positive impression on consumers and affects their purchasing decisions.

• Product Introduction

Apart from the benefits of its product, the brand used the POP merchandising display such as the shelf wobbler to introduce new products.

This is a great idea as the wobblers sway with the slightest movement which naturally catches people’s attention.

• Informative

The brand used the light-up display to communicate the healthy benefits of buying its products with its message, “Kids growing tall, eyes being clearer.”

This information helps consumers to decide and choose the brand’s product against its competitors.

• Memorable Message

In short and simple words, the brand also managed to tell its consumers why they have a new product in the market.

“More tastes, more options,” perfectly tell encapsulates what the brand wants to say without bombarding the shoppers with too many words.

• Easily Accessible

As we see can above, the circular packaging of the wedge-shaped cheese is easily accessible.

They roll down further the more people take from the display, so consumers don’t have to dig through the shelves.

• Silent Salespeople

Shelf wobblers and shelf talkers are also known as silent salespeople since they gently introduce the products or promotions to the shoppers.

They’re suitable in these types of marketing because they don’t come too strong to the market, but get the job done.

More promotions from Laughing Cow that got our attention through the years:

In this promotion, the brand welcomes supermarket shoppers to the Laughing Cow farm with vibrant colour that sticks out. Know more details in the blog below:

Holidays are the perfect marketing opportunity and Laughing cow celebrated one with a bang. People couldn’t ignore the huge promotional poster of the brand celebrating the Tet Holidays!

What’s a more striking way to convince consumers to check out your social media pages than a contest? Laughing Cow held this contest with a variety of prizes that people can win simply by voting on their social media page!

Check out more POP merchandising display from other brands here:

Whisper, a feminine hygiene brand, cut through the marketing noise in this custom hangsell off the retail shelves! Check more details in the blog below:

M&M captured people’s attention with the brand’s mascot seemingly selling the products to the consumers themselves! Read more here:

In promotion, Coppa Cocktails’ point of purchase is designed after the brand’s product packaging, garnering attention from consumers. Check out more below:

Coca-Cola certainly pops out from the rest of the products on the shelf with their bespoke display! It has lights to clearly drew people’s eyes and is designed as a bottle glorifier for the can as well.

Crystal Bohemia’s POP merchandising display highlighted its product and keeps the display at eye level for consumers to check. Read more here:

Essentially,

The Laughing Cow used different POP merchandising display for different products and different purposes. This helped their consumers differentiate between their products and services and allows them to focus on one at a time. The impact of this for the brand is consumers wouldn’t be confused and at the same time, consumers will be more open to influence in their purchasing decisions.

How Can ODM Help?

The ODM Group is a promotional product development company with decades of experience in the industry. We’re established in 2003 and since then became experts in the customisation of branded merchandise and promotional displays.

We have a group of creative, Mindsparkz, who will closely work with you to bring your marketing campaign vision into reality. From product brainstorming to manufacturing and production. Contact us today!

For more of our services, we listed them below:

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