POP Floor Display: Make Your Consumers Think of The Happy Hour!

The liquor industry can be competitive with newer brands rising at every turn. It can be even tighter when the products hit the store shelves. So, it’s essential to employ various marketing strategies topped with creative promotional merchandise. Just like this POP floor display our team saw in an airport Duty-Free in Istanbul.

Aperol Spritz is a known Italian drink that is three parts Prosecco, two parts Aperol and a dash of Soda topped with a lemon slice. It’s an aperitivo drink or a drink that is consumed before a meal to help prepare their appetite.

Italians drink this together with friends after a day’s work to relax for the dinner. This hour is usually called aperitif hour or the happy hour which helped the liquor cement itself in the Italian culture.

It was impressive, however, that despite the liquor’s position in its culture, it didn’t hold back when it comes to its marketing strategy. Especially in this point-of-purchase display that greets people of all nations in an airport.

How Can This POP Floor Display Make Consumers Think Of The Happy Hour?

Strong Colour Association

The distinct characteristic of the Aperol Spritz is its orange colour. As we have seen, the brand cleverly used the strong and popping orange colour on the POP floor display.

Thus, regulars can instantly recall the brand the moment they see it. Meanwhile, it creates a strong impression for new and prospective consumers.

Immediate Brand Introduction

Once people step a little closer to the POP floor display, they will immediately see the brand name written in orange colour. Furthermore, the brand consistently used the same font on the floor display as the font used in every Aperol Spritz bottle.

Moreover, the brand used LED lights for the brand name and the brand visual of two bottles beside it. This makes it easier for consumers to see the display even from afar and the two bottles beside it inform them of the industry to which the brand belongs.

Clever Space Use

The brand’s POP floor display doesn’t end there. It even employed a hanging display with focused light to make sure the products and the space are well lit for people to see, inspect and buy.

Of course, the business didn’t forget to put its brand name there too. Consequently, optimising every nook and cranny to remind people of its brand without being too in your face.

Variety in Display

From the floor display to ceiling grabbers and to its consumer’s eye-level display, the brand employed various designs which makes it dynamic. For consumers, this means there is more they can check and look closely into.

The first display highlights the brand name and a bottle of Aperol Spritz. On the other hand, the display has a lower height and is similar to a kitchen’s lower cabinet. It effectively showcases the products and gives consumers has easier access to them.

Inviting Space

When people take a closer look at the promotional products, the floor was marked with orange lines that let consumers know they were in the brand’s space. This could help because it can incite the feeling of belongingness that people naturally crave.

Aside from that, there’s also a space that is similar to a kitchen sink. This similarity to the house space people frequently pops a bottle or two put them in a sense of familiarity and comfort. Consequently, inviting them to purchase the product.

Meaningful Brand Visual

Another important point is its branding promotions. The brand didn’t forget its speciality: a glass of Aperol Spritz is best enjoyed with ice and a lemon slice. The business incorporated that well in its brand visual of two glasses, containing ice cubes and a lemon slice with the brand name’s initial, A.

Check out another Aperol promotion leveraging printed bottle neck tags for consumers to win practical and branded giveaways such as a portable pizza oven!

More POP displays to get inspired from:

This POP display from Crystal Bohemia in France managed to highlight its product and managed to secure it from accidental damage. Read more below:

From fun and innovative to practicality, take a look at how M&M made us of its popular characters to entice people into taking its products to their carts.

It has been demonstrated that using retail POP displays to promote impulse purchases and increase brand sales is successful. In this case, Waterdrop made sure its display is also informative.

POP displays should tell the consumers something about your brand. In this promotion, being “Organic” is the number one selling point of Bien Hoa. And the brand used this to make sure its retail display will differentiate it from its competitors.

From permanent to semi-permanent and temporary displays, POP displays should be able to coax passersby to look at your product and purchase them. In this blog, we tackled different types of POP displays and how you can utilize them. Read more here:

To conclude,

The key to getting the consumer’s attention is to make displays that leave a strong impression but are not too in your face. Aperol Spritz managed to find this perfect balance and owned the space to welcome the consumers passing by.

With all of these, both regulars and prospective consumers will have no problem recalling the brand to look it up or to purchase anything anytime.

Work with ODM:

The ODM Group specialises in customising promotional merchandise and displays to suit your marketing needs. Founded in 2003, we have decades of experience in the industry from brainstorming to sourcing and production.

We offer services such as creating product packaging designs, manufacturing bottle glorifiers and branded corporate giveaways. We also have a group of creative product designers, Mindsparkz, to help make the best advertising tool for your brand. Feel free to contact us today and let’s find the promotional merchandise that will best fit your marketing needs.

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