Marketing Liquor With Müller’s Pot Still – Innovative POP Display Ideas

A pot still is an indispensable apparatus for purifying flavoured liquors such as whisky and cognac. Traditionally engineered from copper, pot stills are made in a range of shapes and sizes depending on the quantity and style of spirit desired. Have you ever imagined bringing them in-store? Take a look at how Müller Brennereianlagen come up with an innovative POP display idea with its very own distillation unit.

On our latest travel to Germany, we are able to look around Frankfurt Airport and see remarkable in-store promotions from different brands in various industries. One of those that stood out the most for us is this point-of-purchase display from the Malts and Whisky section in the Duty-Free area.

 

Meet Rosie, A Second-Generation Still Beauty

Looking sleek and sophisticated, Rosie is a second-generation still from Müller. The pot still was built way back in 1962 and is currently welcoming international travellers to the airport.

Despite the industrial look and being an actual apparatus, we love how the pot still naturally became a bespoke shop display. It does not appear out of place and easily adapts to the surrounding merchandising retail displays around it.

 

Why Do We Love This Innovative POP Display?

• A Natural Attention Grabber

We could not deny how this premium POP display is a natural attention grabber with its distinctive design. It is not every day that we see something like this, creating a sense of novelty in our minds. Catching sight of it will definitely make someone stop in their tracks and pull them closer to its location.

 

• Exhibits Innovation

When customers roam around in-store, all that they usually see are the end-marketing products. This leaves the process behind, accomplishing them unknown and unacknowledged for the market. But by displaying a distillation unit of its own, Müller is able to exhibit innovation which is its main selling point in the competitive industry.

 

• Effective Focal Point

Located underneath the ceiling sign display, we love how this innovative POP display serves as the area’s focal point. Its creative and industrial appearance is unmissable and immediately catches the attention of any passerby. Furthermore, it also helps the other point-of-purchase promotions around it stand out and be noticed by the customers.

 

• Integrates Quick Response Code

As we look closer at the custom point-of-purchase display, we spotted this promotional quick response code that directs shoppers to the official Instagram account of Müller once scanned. There, they will be able to see more from the distillery plant and visit its website.

 

With the unrivalled benefits of QR code marketing, it is brilliant for the distillery to incorporate it into its distillation unit in-store. By providing a convenient way to connect, Müller boosts brand awareness and further promotes customer engagement with not sweat. As it brings the distillery new followers, it creates more opportunities and significantly expands its fan base.

To learn more about how you can elevate your marketing campaign with promotional QR codes, make sure to read the blog below:

 

As mentioned above, pot stills are traditionally made from copper, which explains their reddish-brown colour. This characteristic is similar to the rose gold colour, which reminds us of the bespoke branded drinkware we have featured before.

These custom branded merchandise can be great complimentary items for the display as they share the same branding colours. Furthermore, they can also be excellent marketing gift ideas with their quality and convenience.

 

These weighty, top-quality cups give off a premium feel and are a great way of serving cocktails in bars and gatherings. As customers use these promotional drinking cups, your brand gains invaluable exposure.

 

The Role of Custom Barrel Displays

Aside from Müller’s pot still display, we can also note how this area leveraged custom barrel displays to create a more authentic space. Barrels are indispensable items for producing aged liquors and therefore play an essential role in representing the industry. This unique store display idea provides a large area for branding and is highly customizable.

 

Here are more case studies that showcase the excellence of branded barrels in marketing liquors, no matter what size!

Old St. Andrews has been known for its extraordinary whisky packaging design. We love how the brand’s tasting set comes in mini barrels that are totally portable and convenient to carry!

 

Branded barrels offer a unique and refreshing point-of-sale display for liquor brands. Take a look at why Bottega, Martini and Rothschild chose to use these intriguing barrel POS displays for their in-store promotions.

 

How can a pen be a fantastic marketing gift for brands in the alcoholic drinks industry? Here’s how Jack Daniel has developed innovative promotional merchandise that combines functionality and novelty!

 

Bringing It All Together,

Marketing liquor has never been more creative and distinct with Müller’s innovative POP display! Indeed, this bespoke marketing has elevated this specific area in the Duty-Free store at Frankfurt Airport. We totally love how it gives a memorable experience for shoppers by bringing novelty and innovation in-store!

 

Like What You See?

Does this innovative POP display example inspire you? Would you love to create and produce exceptional pop retail displays for your brand too? If so, then do not hesitate to reach out to our team today!

Here at ODM, we are always on the lookout for new and exciting custom display stand ideas and branded promotional products that suit your branding requirements. With years of experience in the promotional and marketing industry, we can provide you with top-notch product sourcing, designing, and manufacturing services. We would love to hear from you!

 

Frequently Asked Questions:

What are POP displays for liquor brands?

POP displays, or point-of-purchase displays, are marketing tools used by liquor brands to showcase their products at the point of purchase, such as in a liquor store. These displays can range from simple shelf talkers to elaborate floor displays and can be used to draw attention to a specific product or promotion.

Why should liquor brands use innovative POP displays?

Innovative POP displays can help liquor brands stand out from the competition and increase sales. With so many products vying for attention in a retail environment, an eye-catching display can make all the difference. Additionally, innovative displays can help communicate a brand's message and create a memorable experience for the consumer.

What is a pot still?

A pot still is a distillation apparatus used to make alcoholic beverages, such as whiskey, brandy, and rum. It consists of a large copper or stainless steel vessel with a narrow neck and a condenser that cools and condenses the vapour produced during distillation.

How does a pot still work?

A pot still works by heating a fermented liquid (such as a mash of grains or fruits) in the pot, causing the alcohol to vaporize. The vapour rises up the neck of the pot still and into the condenser, where it is cooled and condensed back into a liquid form. This process separates the alcohol from the other components of the liquid, resulting in a more concentrated and potent alcoholic beverage.

 

Get More Innovative POP Display Ideas Here:

 

Enhance your marketing campaign with promotional QR codes on POP Displays. This hand-sketched Holographic POP is sure to stand out in a store!

 

 

For our German readers: Sehen Sie sich an, wie Müller Brennereianlagen mit Einer eigenen Destillationseinheit Eine innovative POP-Display-Idee entwickelt. Unser Team entdeckte dieses Display im Duty-Free-Store am Frankfurter Flughafen.