Branded Board Game Idea: 5 Marketing Rules to Win Over Competitions

How can a branded board game give your business a chance to move in and win over the market’s tough competition? This high-end Sapele chess board is a perfect example to share. If you have already played this board game, you must know why people are calling this game a metaphor for business competition.

 

Since the digital age has been domineering the world today, why not make a few steps back and relive the traditional board games that we have to propel your business marketing?

 

History of Chess

The existence of the board game chess was recorded more than 1,400 years ago. The chessboard consists of 64 squares, and two players can play at a time. Standard chess has 32 pieces. Each player has 16 materials (pieces) to use in the game. This includes; pawn, knight, bishop, rook, queen and king. The main goal of this mind game is to checkmate the opponent by moving the pieces in the chessboard.

This board game was one of the popular table games before, and up to this date, local and international chess competitions are held every year. Over time, people try to innovate the design and rules of this game.

 

Branded Board Game Features

• Durable

This branded board game is made from Sapele and pinewood materials which are known for their durability. You can ensure that you can use this custom board game in your marketing in the long run.

 

• High-End

To make it an effective promotional product, we ensure the quality of this branded board game idea. There are two Ethylene-vinyl acetates (EVA) attached to the sides of the boards to protect the chess pieces inside.

 

Moreover, our chess pieces have strong magnets, can hold tightly in place. Compared to the regular chessboard, we provide two more queens.

 

• Colour Variation

This board game is available in two colours; dark brown and light brown. This set emits a classic and elegant appeal, making it perfect to give as a corporate gift or client gift.

 

Product Size: Folded:  38cm*19*5cm &  Open: 38cm*38cm

 

5 Marketing Rules to Win Over Competitions

Here’s the thing; there are many rules in chess that business owners like you can apply to your business. If you are familiar with this board game, you’re most likely aware of it. However, if you’re not a fan of this board game, we will give you share with you some basic rules you need to know.

1. Know the goal of your business.

The main goal of playing chess is to eliminate the opponent’s army and defeat the king. The aim of the game should be clear to the player even if they are a beginner in the game.

When it comes to a business, you must already establish your business’s goal from the very beginning. Are you aiming for a higher sale compared with your competitors? Do you want your brand to become popular for the exceptional customer service it offers? Identifying your main goal would help you find the right strategy to get there.

 

2. Know your competitors.

Playing chess requires the right strategy and skills. Having said that, underestimating your opponent can lead you to defeat. Thus, the player needs to study your rival’s strategy while playing. Being prepared with the opponent next moves can help the player think of his next strategy to make.

The same goes for running a business. You have to be aware of who your competitors are. What are their advantages and weaknesses? What would be their next marketing moves? How they promote and brand, and so on. Making yourself familiar with their marketing stunts will help you to outwit the competition and make inroads into winning the game.

 

3. Plan before making any move.

Chess players don’t rush things. They analyse everything first before making any moves. Furthermore, experienced players can foresee moves several turns which is why they manage to defeat their opponents.

A business doesn’t just launch any marketing without planning and preparation. If not planned well, everything will just be a total waste of time and resources. Therefore, if you are planning to promote your brand, make sure everything underwent meticulous brainstorming and processes.

 

4. Finding balance.

They say that there is a balance in chess between analysis and intuition. Even with months and years of preparation, there’s a human element that affects how the game is being played. Sometimes analysis can outwit intuition, while there are times that players rely solely on their intuition to win. Once they learn to balance these two, their ability as a player definitely improves.

Entrepreneurs must also find the same balance. As a business owner, you need to know how to analyse things. However, the time will come that you only need to follow your instinct to make any of your marketing plans works. You only need to know how to balance them.

 

5. Manage time and resources carefully

Just like any other physical and mental game, chess also has a time limit. Thus, players need to be smart in managing their time. They have to determine when is the best time to make a move and use the pieces or resources they have to defeat their opponent. Each piece has its own value and purpose, thus they need to be smart when and how to use them.

The business world is remarkably similar. Business practices also need strategic thinking and planning. If you have set a timeline for certain marketing, you have to make quick decisions. Be smart in choosing the resources and time to allot in a certain project or promotional activity to avoid wasting them.

 

Ever wonder how other board games are made? Here’s a step-by-step process of how custom board games are manufactured:

 

Wrapping This Up,

Chess is indeed a very interesting game, thus most people enjoy playing them. Therefore, if you are looking for a unique product to use in your next marketing activity, branded chess board would definitely be your great option. You can use this as GWP merchandise, a promotional product, a contest giveaway, or even event merchandise.

Don’t forget to send us an email using the product code: ODM-3884 for a quotation. Aside from utilising this branded game, you can also try to apply the game rules to your marketing to ensure your victory in the competition.

 

How Can ODM Help?

Being in the sourcing industry since 2003, the ODM Group has been a pioneer when it comes to producing exceptional and high-quality promotional products. We offer different services such as customising promotional giveaways, creating unique and creative POS display units, curating brand packaging designs, and manufacturing gifts with purchase ideas for the retail industry.

We partnered with a team of experienced product designers to ensure that we meet our clients’ expectations. To learn more about our wide array of promotional services, do not hesitate to reach us now!

 

More Promotional Board Game Ideas:

 

Our services include product deck creation, which is crucial in product development. Tap the image below to take a closer look at how this process usually goes for our design team.