Board Game Manufacturers: How Custom Board Games Are Made?

Ever wonder how can custom board games can propel your business to success? The thing is: there are many reasons as to why you need to add board games to your marketing. But before we delve into these reasons, let us first understand how board game manufacturers create this kind of innovative promotional material.

 

Did You Know?

The earliest recorded board game was believed to be played as far as 3,500 BC in pre-dynastic Egypt. Some of the famous board games before are Senet and Mehen, and Chess. As years passed, different board games are started to develop.

Snake and Ladders, Monopoly, Scrabble, and Ejection are some board games that people today continue to play. Over the years, board game manufacturers have made board games more interactive and engaging.

 

How Are Board Games Manufactured?

Despite the popularity of online gaming, board games will never go out of style. National and international board game competitions are still held every year. Furthermore, you can still see people playing board games in their residences, schools, and even on the streets. But how do board game manufacturers create these masterpieces?

 

1. Design Concept

The first important factor to consider in manufacturing board games is the design concept. Think about the layout, material, and dynamics of the game. What is the material that you are going to use to make your board game create a personalized feeling? What are the critical branding elements that you should include in the product? With these guide questions, the needed components will start to emerge.

After finalizing the structure, the next thing to prepare is the product prototypes. The first prototype is usually made of cut-out paper. The second and third prototypes will be created afterward until the factory finalizes the product.

 

2. Printing

All board games undergo printing. This is the most basic and most important part of board game manufacturing. The manufacturer will print all the text and images on the board and packaging.

Moreover, adding a logo is also an essential part of this process. Different printing methods can be used during the process, but offset printing is the most common method used.

 

3. Preparation of Components

For cardboard components such as boxes, board game manufacturers use modified automatic punching or die-cutting machines to produce cards of different sizes. Aside from cards, chips are also prepared during this stage.

 

4. Final Assembly

In this stage, the custom board game, together with the chips, cards, and manuals will be assembled in the product packaging.  After conducting a quality check, the board games are now ready for distribution.

 

How to Get the Most Out of this Branded Board Game Idea?

Marketing is a tricky beast as what they say. The concept revolves around finding, keeping, and pleasing customers. It may sound simple, but the truth is marketing is one of the most challenging parts of managing a business.

Scoring new leads and maintaining their loyalty to your brand is not an easy task. So if you want to kickstart an engaging retail activation and find your target leads, this branded board game can definitely help you rule the market!

 

• Contest Giveaways

Retail store contests are becoming more popular during the holiday season. Christmas is indeed a perfect time to give back to customers. If you want to offer something unique to them, why not provide this custom board game idea? Since people spend most of their time inside their homes, playing board games with family would be a lot more fun!

 

•  GWP Idea

Free GWP items create lasting impressions. Unlike any other promotional activities such as making commercials or Facebook ads, free gifts guarantee longer exposure for brands. Promote your products or services along with this promotional toy, and you’ll surely benefit from the countless impression from your prospective audience. Moreover, branded board games are easy and cheap to reproduce; thus, you can save your resources by using them in your promotion.

 

• Store/ Shop Display

If you heard about experiential marketing, you probably realized that displaying board games in your shop or store can boost your brand engagement with customers. Allowing them to experience and play this board game inside your store can help them interact with your brand and products.

In running a cafe or restaurant, making custom board games as a tabletop display can encourage passersby to dine in your place. Giving your customers an out-of-the-box dining experience will certainly make them come back to your business often.

 

Wrapping This Up…

Needless to say, technological advancement offers a lot of ideas for businesses on how to market their brand in the market effectively. It also opens great opportunities for board game manufacturers to produce more innovative and interactive board games ideas.

If you think this custom board game could help get more leads and customers, do not hesitate to email us using the product code: ODM-3872.

 

How Can ODM Help?

Being in the sourcing industry since 2003, the ODM Group has been a pioneer when it comes to producing exceptional and high-quality promotional products. We offer different custom promotional giveaways, unique and creative POS display units, brand packaging designs, and gift with purchase ideas for the retail industry.

Partnered with a team of experienced product designers, ODM ensures that every marketing tool undergoes meticulous planning and designing. To learn more about our wide array of promotional services, do not hesitate to reach us now!

 

More Custom Board Games Ideas to Keep You Inspired:

Novelty board games are what people can remember from their childhood. Take a look at this board game idea.

 

Board games are one of the funniest promotional gift ideas to offer. Read on to find out more about this promotional item.

 

Using a custom Bingo game in retail stores is one of the best ways to engage customers. Take a look at this fun and unique marketing strategy we have seen.

 

If you’re looking to make regular parties more exciting, then check out this branded dice rolling game by Marie Brizard.

 

This product caught our attention at the Hong Kong Houseware fair 2010.  This exquisite chess box comes along with something unique for wine connoisseurs!

 

Here’s a custom board game design that the ODM team launched way back years ago. This custom board game design underwent improvement processes and has been refined for a better gaming experience.