According to Econsultancy, the Covid-19 pandemic brought a distinctly mixed set of fortunes for alcohol and drinks brands. The industry saw a surge in demand while the supply plunge. But since large gatherings are still not allowed (and you know how people are shoulder to shoulder inside pubs) utilizing outdoor spaces as an extension of their establishments is starting to become a trend. This does two things: it allows them to observe social distancing and accommodate more people. But to pull this off, one must come up with effective outdoor marketing ideas to make this “new normal” work.

Drinks brands definitely had to come up with effective strategies to meet the demand of their consumers. If you work in this industry, you are undoubtedly looking for more innovative and creative ways to sell your drinks. In this case study, we have listed the 20 fantastic outdoor marketing ideas that will definitely help you out!

 

The Top 20 Fantastic Outdoor Marketing Ideas, Here They Are!

Amidst the pandemic, there are still ways to market your brand. Outdoor marketing is unquestionably just one of the ideal ways to keep your target audiences remember and patronize your business. We present to you original outdoor marketing ideas as well as examples from popular brands. This list will surely inspire you to take your next brand marketing campaign to the next level.

 

1. Branded Cart

Walking on the street to get some fresh air will be definitely more thrilling if we saw something eye-catching. As we take our stroll at Sutera Harbour Resort in Malaysia, we spotted this custom-designed cart by Matua. We love how this wine marketing idea can be simple yet definitely alluring. Its branded mobile cart that holds its name to its refreshing brand color will definitely leave a great impression on the consumers and even onlookers!

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

2. Custom Solar Umbrella

Ideal to get along with a branded cart is this custom solar umbrella. One of the exemplary examples of Green marketing, it is also ideal for outdoor marketing. This can make your brand positioning more effective and positive. Moreover, it will mark your company as one of the eco-friendly brands in the market. Quote, product code ODM-2549 in sending us your email.

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

3. Outdoor Chalkboard Display

At first thought, billboards might be the greatest display option that you can choose. It is definitely massive, grand, and a lot of consumers can definitely see it. On the other hand, this might not be cost-effective for your brand. This outdoor chalkboard display can be your savior! It is totally cost-efficient and will increase foot traffic effectively. Interested in these chalkboard displays? Just quote product code ODM-2857 in reaching out to our team.

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

4. Cooler Box with Foldable Table and Chairs

When it comes to outdoor promotions, you should consider portability and convenience. A 3-in-1 product, this cooler box can be transformed into a picnic table and comes with foldable chairs. This is a great idea for pop-up shops as well as outdoor drinking spots. Being modular allows business owners to set it up and transport it very easily. If you are interested in this product, then reference product code ODM-1893 when contacting our team.

 

Outdoor Marketing Ideas

Outdoor Marketing Ideas – Foldable Picnic Table

5. POP Display Figurines

Seeing fancy figurines while looking for a perfect place to unwind? You just might find yourself allured by these adorable hosts and actually checking the place yourself. They are perfect to display outdoors because they look so inviting and charming. You can literally introduce your drinks brand by displaying them with these beverage POP displays. Interested in these fancy figurines? Quote, product code ODM-3393 when you send us an inquiry!

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

6. Foldable Bottle Carrier

Here’s an absolutely practical tool that you can bring anywhere. A foldable bottle carrier is an innovative marketing material that lets you carry around multiple beverages at the same time. Your customers will also love this as it is totally convenient to have. Moreover, it can literally bring your brand’s name anywhere at any time, boosting brand awareness and visibility! Bar staff will surely find this useful as this would allow them to make serving drinks easier and faster.

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

7. Branded Deck Chair

If you are considering taking your bar outdoors, then a branded deck chair is a must-have. Sitting outdoors can definitely soothe your mind. It helps you to let go of worries and focus on the calmness of nature. Not only should it be comfy to sit on, but it should also be designed to reflect your brand. This outdoor marketing idea by Pimm’s is an exceptional example. Decked in its signature red hue, we spotted this outdoor chair at a previous trade show. It was definitely a total standout.

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

8. Custom Cooler Cart

If you want to add entertainment to your outdoor marketing, then this foosball cooler cart is ideal. The top part is foosball while the middle part is a cooler box for drinks. This can be carted in and out of the premises so easily, thanks to its wheels. Get your brand printed on the box for maximum outdoor visibility. If you are interested in customizing this product then be sure to contact us with product code ODM-3011.

Outdoor Marketing Ideas

Outdoor Marketing Ideas – Foosball Cooler Box

 

9. Custom Branded Flags

A great outdoor advertising idea that can exhibit your brand’s name or message anywhere, branded flags are totally awesome. They are indeed versatile and can be placed wherever you wanted them to be. Product code ODM-2731.

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

10. Special Tents

These tents come in different shapes and forms. They are definitely perfect for withstanding the weather’s mood changes and will keep you dry through rain and sunshine. It is an ideal outdoor eye-catching concept that can leave a remarkable impression on onlookers and consumers. Quote, product code ODM-2602!

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

11. Outdoor Easel Display

Aside from chalkboard displays, an outdoor easel display is a cost-efficient option that you have. They are easy to transport into different areas with heavy foot traffic. Moreover, passersby can easily look closely at this display, and it will be more convenient to check the products or services you offer. Quote, product code ODM-2857 when contacting our team.

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

12. Inflatable Outdoor Display

Perfect for outdoor events, this inflatable outdoor display will certainly catch the eyes of your customers. It will attract them to your place and check out what you offer. It is ideal for boosting up brand awareness and increase your revenue. These inflatable displays by San Miguel Beer were used during a music fest. For drinks brands, this is a great way to command attention.

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

13. Outdoor Banner Stand

A great tool to promote your brand, this outdoor banner stand can definitely help you stand out from the competition. It is a convenient option for consumers and onlookers to learn more about your brand. It is also portable that you can carry it to different places for improved brand visibility. You can have the menu printed on the banner or advertise your ongoing promotion.

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

14. Custom Inflatable Ice Bucket

Drinks are best to consume when they are cold. Ice really makes a perfect buddy for beverages. Thus, having a handy ice bucket will be great for any trip or outdoor activities. This custom inflatable ice bucket will let you enjoy your favorite beverage and elevate your drinking experience wherever you are! Take this Guinness inflatable ice bucket, for example. Quote, product code ODM-1725 when sending us an inquiry!

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

15. Charging Table Tent Sign

Are you looking for something that will make your customers busy while waiting for their order? This charging table tent sign will serve more purposes than you can think of.

Outdoor Marketing Ideas

Outdoor Marketing Ideas

It is an awesome display that can make your dine-in tables more appealing and informative. Furthermore, it will help your customers to have peace of mind while staying outdoors, not needing to worry about running low on batteries. Product code ODM-3366.

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

16. Inflatable Custom Drink Holder

Summer is near! Clearly, it will be a perfect time for drinks brands to shine. This inflatable custom drink holder is certainly appealing, functional, and trendy. The adorable design creates a good impression on consumers and also lets them enjoy their drinks. This outdoor marketing idea is ideal for resort lounges and beach bars. It will certainly allure customers and keep them going back to your business.

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

17. Acrylic LED Signs

Looking for ways to reuse bottles and turn them into fresh and innovative products? Check these custom acrylic LED signs that are obviously “instagrammable” and functional. Millennials will totally love this and will keep effective customer retention. You can place them on outdoor counter bars and even have them as a centerpiece for your tables. They will certainly look stunning especially at night.

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

18. Light-Up Labels

Perfect material for an outdoor marketing idea, these light-up labels can bring superb exposure to your brand. This is especially useful during nighttime.

Outdoor Marketing Ideas

Outdoor Marketing Ideas

It will totally spice up your packaging design that will make it stand-out for outdoor bars. Thus, it is definitely convenient and practical to use for the long term. Product code ODM-2203.

Outdoor Marketing Ideas

Outdoor Marketing Ideas

19. Custom Inflatable Arch

Along with banners and flags, inflatable arches welcome people to different shows and events. They are excellent to promote the brand’s name as they come in huge forms or even smaller versions. This custom inflatable arch birthed by our in-house design team is absolutely customizable, durable, and portable.

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

20. Social Distancing Floor Stickers

It is unquestionably essential to take caution at all times, especially during this pandemic. We cannot just put our guards down when we’re outdoors as we have to consider our own health and others. Very timely and relevant, this outdoor marketing idea can increase brand visibility. Importantly, it reminds your consumers to stay vigilant. These social distancing floor stickers are absolutely exemplary!

Outdoor Marketing Ideas

Outdoor Marketing Ideas

 

To Sum Up

These outdoor marketing ideas are certainly innovative and relevant during this pandemic. As consumers take part accordingly in fighting the Covid-19 virus, they are taking safety precautions in going outdoors and visiting establishments. Outdoor marketing should be planned carefully in order to attract more customers.

The products we have listed above are definitely 100% customizable. You can add your brand logo, name, or campaign message to them. Furthermore, you can choose the colors and designs that will suit your marketing needs. Don’t forget to quote the product codes mentioned above whenever you send us an email of inquiry. Let’s make your brand marketing ideas come to life!

Here at ODM, our team is always on the lookout for new and exciting custom marketing gift ideas and branded promotional products that suit your branding requirements. With years of experience in the promotional and marketing industry, we can provide you top-notch product sourcing, designing, and manufacturing services. We would love to hear from you!

 

Craving for More? Find Other Excellent Outdoor Marketing Ideas Here:

Looking for sustainable ways to offer ec0-friendly products to the market? Check out these outdoor solar camping lights!

An electric bike that can actively promote your brand? Learn how KFC executed this marketing idea excellently!

Wondering you can enhance brand equity? Here are 4 absolutely simple ways you can take note of outdoor marketing displays.

Foosball is undoubtedly an awesome game that people enjoy. Have you ever thought that it might be your brand’s next outdoor promotional product? Learn more about these branded foosball tables!

Ice cream will be perfect to beat the heat and withstand the temperate climate. This blog tackles the outdoor display stand by Mcdonalds Vietnam that allured their customers and made them crave their popular vanilla cone.