20 Outdoor Marketing Ideas for Your Drinks Business

This 2-in-1 outdoor promotional merchandise comes with a modern design that takes a simple picnic table up a notch.

When transformed into a caddy, it provides ample space, which is helpful when transporting your belongings from one place to another and keeping them together when eating outdoors.

The foldable design makes it easy to assemble and store when not in use.

The custom cooler box with a foldable table and chair comes with the outdoor necessities needed for a relaxing day outside without needing too much space in your car.

It has two built-in tabletops attached to the sides of the cooler box.  Meanwhile, the chairs are crafted to be light yet spacious.

With all the necessities found in a considerably lightweight design, customers are sure to choose this as their camping partner over their standalone outdoor gear.

The main box is actually a cooler used for storing drinks and maintaining the temperature of the drinks to make sure they remain chilled for a long period of time.

However, the top of this cooler cart is a foosball table where two or more people can enjoy a nice, thrilling game of foosball.

On the body of a cart is a latch that can be used to uncork the bottle cover or crown seal in some cases.

Also, the cart comes with wheels that make it easy to be transported or moved from place to place.

The foldable outdoor chair is made from wood and is highly customisable in its colour.

It can be easily stored when not in use and is durable against the weather outdoors.

It also has a cup holder, which makes for your outdoor promotion.

This custom patio solar umbrella has LED and allows customers to charge their phones.

Being a 2-in-1 product, this will greatly help your promotional campaign in many ways.

Ideal for venue marketing, bar promotions, and outdoor marketing, this 2-in-1 promotional tool will certainly add value to your brand.

Likewise, it can be customised the colours and prints to create a better visual impact.

An outdoor canopy is a type of shelter that can be used in a variety of different ways, but most importantly, it is structured to withstand heat, wind and rain.

On top of that, it is also designed to be lightweight so it can be easily moved around when needed.

This overhead canopy is guaranteed to protect your target market through its anti-UV film and anti-UV sheet while advertising your brand to them.

Inflatable Arches can always be seen at entrances or exits to races, concerts, trade fairs, and sports events.

There can also be smaller versions of it at individual trade show booths.

They can be either made of Oxford Nylon, Polyester or PVC Tarpaulin.

They come in various sizes, shapes and colours. Each arch comes with an electric pump.

Promotional pop-up counters are functional tables that can be used for various events and occasions.

Due to their functionality, they can be inconspicuous pieces of advertising display that are everywhere but not bombarding the attendees and consumers.

They are best for outdoor promotions during festivals and town celebrations, corporate events and gatherings as well as in trade shows to accent your brand and products.

Cafe barriers organize people to stay in line for the shop, and the customers lounging outside on the tables are used to be a creative outdoor display!

Aside from providing protection and extending store areas, these kinds of outdoor promotional displays can help you provide important information to the public.

Last but definitely not least, custom banners can effectively advertise your brand to the public, whether they are your target audience or not.

Chalkboards are easily one of the most flexible marketing displays out there.

The easel-type display gives managers a place to promote their company in a creative way.

Blackboard tents are usually used as menu boards and are positioned along the sidewalk to pull in customers.

As the board can be placed in areas with high foot traffic, it effectively attracts people to come and visit their store.

These branded neon signs and lamps we have are made of silicon neon flex and acrylic board.

They are powered with 5V lights when with a plug and 12V lights when with a normal plug.

They also come with different accessories but will be advised based on where to put the lamp.

One of the most critical features of a custom outdoor blanket is its ability to repel water and sand.

Custom outdoor blankets should be made from durable materials that can withstand the wear and tear of outdoor use.

The blanket can also withstand exposure to the sun and wind without fading or deteriorating.

The bat beer cup, as its name suggests, is designed after the baseball bat.

Its full length can be filled with beer or other beverages with a capacity of 700mL.

It is made from polypropylene, which is a type of plastic that is considered to be the safest by the FDA.

On top of everything, this baseball bat beer cup is highly customisable, from its colour to the brand and logo.

Made from high-quality leather, this beer holster is firm and durable and will never go out of style.

It provides an insulating layer to keep your beer cold and your legs dry.

This beer holster can also be a great bike accessory.

Undoubtedly perfect for your trip to the liquor store on your way to a party.

Drinks are best consumed when they are cold. Ice really makes a perfect buddy for beverages.

Thus, having a handy ice bucket will be great for any trip or outdoor activities.

This custom inflatable ice bucket will let customers enjoy their favourite beverage and elevate their drinking experience wherever they are, even in the middle of a pool!

At first glance, this outdoor branded cooler might appear like the usual coolers that we have seen before.

But don’t be deceived. It conceals a wonderful selling point— a wireless speaker!

On top of that, it also has other functions, which include access to FM radio.

It is also waterproof, making it perfect for outdoor activities.

Mixing up cocktails comes with all sorts of little bar accessories customers will need regularly.

This tool consists of a pairing knife, muddler, strainer, stirring spoon, bar knife, measuring cup, bottle opener and a corkscrew.

Pottable and multi-functional, this tool set makes a perfect companion for outdoor party and events.

Crafted with care using 600 Polyester and PEVA, this bag boasts exceptional durability.

This promotional bag makes a statement at parks, outdoor concerts, family gatherings, and corporate events.

What truly sets our promotional beach bag apart is the innovative cooler built into the bottom.

It’s the ultimate companion for beach picnics, keeping snacks and beverages refreshingly chilled on scorching summer days.

Dry bags are designed to keep your gear safe from water and dirt.

They’re excellent for a range of outdoor activities, such as fishing, boating, camping, hiking, mountain biking and kayaking.

When it comes to customizing waterproof dry bags, the possibilities are endless.

Dry bags have ample room for branding, thanks to their large surface area, which gives you the freedom to get really creative with your design.

It is made from ripstop nylon, which is a water-resistant fabric.

Due to its tightly knit weave, water cannot penetrate through its fabric.

Additionally, it also has a coating that acts as a barrier against water.

Weighting around 560-790g, the custom solar bag has one main pocket with dividers and more pockets inside.

The benefit of the custom solar bag also extends to people with an active lifestyle, such as cyclists and people who love to hike. Using these outdoor marketing ideas can offer your drink brand greater exposure.

Unique Strategies for Outdoor Marketing

Incorporating these outdoor marketing ideas into your next campaign will not only help you differentiate your drinks business but also create memorable moments that resonate with your customers.

Here are some strategies you may adapt to get the most out of these promotional products:

1. Interactive Game Nights

Transform your outdoor space into a hub of entertainment by combining elements like tents, foosball tables, and deck chairs.

Hosting game nights where patrons can enjoy their favourite beverages while engaging in friendly competitions adds a unique touch to your establishment.

You’ll not only keep customers entertained but also create memorable experiences that encourage repeat visits.

2. Themed Nights

Take advantage of outdoor promotional products such as neon lights and chalkboards to create captivating themed evenings. Feature special drinks, unique decor, and music that complements the theme.

Whether it’s a tropical luau, a retro ’80s night, or a sophisticated wine and jazz evening, themed nights provide a reason for patrons to return and experience something new and exciting.

3. Mobile Bars

Utilize cooler boxes with foldable tables and chairs to create mobile beverage stations that can be set up at outdoor events.

Whether it’s a music festival, farmers’ market, or a community fair, having a presence at these gatherings can significantly boost brand visibility.

Offer a selection of your beverages and watch as attendees become enthusiastic customers.

4. Live Music

To create a vibrant atmosphere in your outdoor space, consider setting up patio umbrellas, cafe banners, and coolers with built-in speakers. Live music events have a magnetic pull, attracting a diverse crowd of music lovers.

Combine this with your beverages, and you have a winning formula for increasing foot traffic and boosting sales.

5. Beach and Pool Parties

When the sun is shining, why not take the party to the beach or pool? Equip your patrons with beach bags, dry bags, and solar backpacks to keep their belongings safe and their devices charged.

Hosting beach or pool parties with special promotions can turn a regular day into an unforgettable experience, and customers will remember your brand for making it possible.

6. Custom Drinkware

Stand out by offering exclusive bat beer cups as collectables for your loyal customers. These unique drinkware items can become conversation starters and prized possessions.

Encourage patrons to collect them, and they’ll keep coming back for more, all while promoting your brand to a wider audience through word of mouth.

In a Nutshell

As you embark on your outdoor marketing journey, remember that the possibilities are as vast as the great outdoors itself. Stay innovative, stay flexible, and, most importantly, stay true to the spirit of your brand.

With the right mix of creativity, quality, and strategy, your outdoor marketing efforts can become the refreshing breeze that propels your drinks business to new heights of success. Cheers to your outdoor marketing adventures!

How ODM Group Can Help Drinks Businesses?

For drinks businesses seeking to implement the innovative outdoor marketing ideas outlined in this blog, ODM Group is well-positioned to be a valuable partner.

With over two decades of experience in the promotional product industry, ODM Group boasts a team of seasoned product designers from Mindsparkz. Moreover, our extensive network of suppliers and manufacturers allows them to source and produce a wide range of promotional products.

By partnering with ODM Group, drinks businesses can tap into a wealth of experience and expertise in creating promotional products that align with their outdoor marketing strategies. Send us an email today using the code indicated in each image above.

Being in the industry since 2003, check out the project we had with our previous clients. 

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