According to Econsultancy, the Covid-19 pandemic brought a distinctly mixed set of fortunes for alcohol and drinks brands. The industry saw a surge in demand while the supply plunge. But since large gatherings are still not allowed (and you know how people are shoulder to shoulder inside pubs) utilizing outdoor spaces as an extension of their establishments is starting to become a trend. This does two things: it allows them to observe social distancing and accommodate more people. But to pull this off, one must come up with effective outdoor marketing ideas to make this “new normal” work.
Drinks brands definitely had to come up with effective strategies to meet the demand of their consumers. If you work in this industry, you are undoubtedly looking for more innovative and creative ways to sell your drinks. In this case study, we have listed the 20 fantastic outdoor marketing ideas that will definitely help you out!
The Top 20 Fantastic Outdoor Marketing Ideas, Here They Are!
Amidst the pandemic, there are still ways to market your brand. Outdoor marketing is unquestionably just one of the ideal ways to keep your target audiences remember and patronize your business. We present to you original outdoor marketing ideas as well as examples from popular brands. This list will surely inspire you to take your next brand marketing campaign to the next level.
1. Branded Cart
Walking on the street to get some fresh air will be definitely more thrilling if we saw something eye-catching. As we take our stroll at Sutera Harbour Resort in Malaysia, we spotted this custom-designed cart by Matua. We love how this wine marketing idea can be simple yet definitely alluring. Its branded mobile cart that holds its name to its refreshing brand color will definitely leave a great impression on the consumers and even onlookers!
2. Custom Solar Umbrella
Ideal to get along with a branded cart is this custom solar umbrella. One of the exemplary examples of Green marketing, it is also ideal for outdoor marketing. This can make your brand positioning more effective and positive. Moreover, it will mark your company as one of the eco-friendly brands in the market. Quote, product code ODM-2549 in sending us your email.
3. Outdoor Chalkboard Display
At first thought, billboards might be the greatest display option that you can choose. It is definitely massive, grand, and a lot of consumers can definitely see it. On the other hand, this might not be cost-effective for your brand. This outdoor chalkboard display can be your savior! It is totally cost-efficient and will increase foot traffic effectively. Interested in these chalkboard displays? Just quote product code ODM-2857 in reaching out to our team.
4. Cooler Box with Foldable Table and Chairs
When it comes to outdoor promotions, you should consider portability and convenience. A 3-in-1 product, this cooler box can be transformed into a picnic table and comes with foldable chairs. This is a great idea for pop-up shops as well as outdoor drinking spots. Being modular allows business owners to set it up and transport it very easily. If you are interested in this product, then reference product code ODM-1893 when contacting our team.
5. POP Display Figurines
Seeing fancy figurines while looking for a perfect place to unwind? You just might find yourself allured by these adorable hosts and actually checking the place yourself. They are perfect to display outdoors because they look so inviting and charming. You can literally introduce your drinks brand by displaying them with these beverage POP displays. Interested in these fancy figurines? Quote, product code ODM-3393 when you send us an inquiry!
6. Foldable Bottle Carrier
Here’s an absolutely practical tool that you can bring anywhere. A foldable bottle carrier is an innovative marketing material that lets you carry around multiple beverages at the same time. Your customers will also love this as it is totally convenient to have. Moreover, it can literally bring your brand’s name anywhere at any time, boosting brand awareness and visibility! Bar staff will surely find this useful as this would allow them to make serving drinks easier and faster.
7. Branded Deck Chair
If you are considering taking your bar outdoors, then a branded deck chair is a must-have. Sitting outdoors can definitely soothe your mind. It helps you to let go of worries and focus on the calmness of nature. Not only should it be comfy to sit on, but it should also be designed to reflect your brand. This outdoor marketing idea by Pimm’s is an exceptional example. Decked in its signature red hue, we spotted this outdoor chair at a previous trade show. It was definitely a total standout.
If you want to add entertainment to your outdoor marketing, then this foosball cooler cart is ideal. The top part is foosball while the middle part is a cooler box for drinks. This can be carted in and out of the premises so easily, thanks to its wheels. Get your brand printed on the box for maximum outdoor visibility. If you are interested in customizing this product then be sure to contact us with product code ODM-3011.
9. Custom Branded Flags
A great outdoor advertising idea that can exhibit your brand’s name or message anywhere, branded flags are totally awesome. They are indeed versatile and can be placed wherever you wanted them to be. Product code ODM-2731.
10. Special Tents
These tents come in different shapes and forms. They are definitely perfect for withstanding the weather’s mood changes and will keep you dry through rain and sunshine. It is an ideal outdoor eye-catching concept that can leave a remarkable impression on onlookers and consumers. Quote, product code ODM-2602!
11. Outdoor Easel Display
Aside from chalkboard displays, an outdoor easel display is a cost-efficient option that you have. They are easy to transport into different areas with heavy foot traffic. Moreover, passersby can easily look closely at this display, and it will be more convenient to check the products or services you offer. Quote, product code ODM-2857 when contacting our team.
12. Inflatable Outdoor Display
Perfect for outdoor events, this inflatable outdoor display will certainly catch the eyes of your customers. It will attract them to your place and check out what you offer. It is ideal for boosting up brand awareness and increase your revenue. These inflatable displays by San Miguel Beer were used during a music fest. For drinks brands, this is a great way to command attention.
13. Outdoor Banner Stand
A great tool to promote your brand, this outdoor banner stand can definitely help you stand out from the competition. It is a convenient option for consumers and onlookers to learn more about your brand. It is also portable that you can carry it to different places for improved brand visibility. You can have the menu printed on the banner or advertise your ongoing promotion.
14. Custom Inflatable Ice Bucket
Drinks are best to consume when they are cold. Ice really makes a perfect buddy for beverages. Thus, having a handy ice bucket will be great for any trip or outdoor activities. This custom inflatable ice bucket will let you enjoy your favorite beverage and elevate your drinking experience wherever you are! Take this Guinness inflatable ice bucket, for example. Quote, product code ODM-1725 when sending us an inquiry!
15. Charging Table Tent Sign
Are you looking for something that will make your customers busy while waiting for their order? This charging table tent sign will serve more purposes than you can think of.
It is an awesome display that can make your dine-in tables more appealing and informative. Furthermore, it will help your customers to have peace of mind while staying outdoors, not needing to worry about running low on batteries. Product code ODM-3366.
16. Inflatable Custom Drink Holder
Summer is near! Clearly, it will be a perfect time for drinks brands to shine. This inflatable custom drink holder is certainly appealing, functional, and trendy. The adorable design creates a good impression on consumers and also lets them enjoy their drinks. This outdoor marketing idea is ideal for resort lounges and beach bars. It will certainly allure customers and keep them going back to your business.
17. Acrylic LED Signs
Looking for ways to reuse bottles and turn them into fresh and innovative products? Check these custom acrylic LED signs that are obviously “instagrammable” and functional. Millennials will totally love this and will keep effective customer retention. You can place them on outdoor counter bars and even have them as a centerpiece for your tables. They will certainly look stunning especially at night.
18. Light-Up Labels
Perfect material for an outdoor marketing idea, these light-up labels can bring superb exposure to your brand. This is especially useful during nighttime.
It will totally spice up your packaging design that will make it stand-out for outdoor bars. Thus, it is definitely convenient and practical to use for the long term. Product code ODM-2203.
19. Custom Inflatable Arch
Along with banners and flags, inflatable arches welcome people to different shows and events. They are excellent to promote the brand’s name as they come in huge forms or even smaller versions. This custom inflatable arch birthed by our in-house design team is absolutely customizable, durable, and portable.
20. Social Distancing Floor Stickers
It is unquestionably essential to take caution at all times, especially during this pandemic. We cannot just put our guards down when we’re outdoors as we have to consider our own health and others. Very timely and relevant, this outdoor marketing idea can increase brand visibility. Importantly, it reminds your consumers to stay vigilant. These social distancing floor stickers are absolutely exemplary!
To Sum Up
These outdoor marketing ideas are certainly innovative and relevant during this pandemic. As consumers take part accordingly in fighting the Covid-19 virus, they are taking safety precautions in going outdoors and visiting establishments. Outdoor marketing should be planned carefully in order to attract more customers.
The products we have listed above are definitely 100% customizable. You can add your brand logo, name, or campaign message to them. Furthermore, you can choose the colors and designs that will suit your marketing needs. Don’t forget to quote the product codes mentioned above whenever you send us an email of inquiry. Let’s make your brand marketing ideas come to life!
Here at ODM, our team is always on the lookout for new and exciting custom marketing gift ideas and branded promotional products that suit your branding requirements. With years of experience in the promotional and marketing industry, we can provide you top-notch product sourcing, designing, and manufacturing services. We would love to hear from you!
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