Alcohol Bottle Display: 5 Tips To Stand Out From Famous Brands

The competitive nature of the drinks industry made it a ground for creative and innovative designs, custom displays and branded gifts. Today, we’re going through various alcohol bottle displays from beloved brands of alcohol enthusiasts to pick up tips and get your bottle display started.

5 Tips for Alcohol Bottle Display That Stands Out

1. Ensure the bottle take centrepiece

As it stands, the liquor bottle is the main product that must capture people’s attention. Thus, they must always take the centre stage as people’s eyes are trained to look at the centre.

Like Balvenie’s alcohol bottle display, all other objects lean and lead people’s eyes to the bottle on top of the wood.

2. Utilise lights

People’s eyes always try to find a light source. You can take advantage of this and utilise LED lights on top, at the back or below the bottle display.

Johnnie Walker utilised their lights cleverly through a focus light that guides people’s eyes to the information they wanted their consumers to know.

3. Go back to your brand roots

When people see your displays, the first thing you will want them to think is they want to know more. This way, they will check out the promotional display, and get exposed to your brand and your products.

Hence, in designing your product display, utilise your brand roots and the history of the product you might want your consumers to know like Dewar’s. It makes it hard for people to ignore it.

4. Keep it at eye-level

When people shop around, their attention is always taken by what’s right in front of them. So, it’s important to be mindful of your alcohol bottle display height and position.

Dalmore exhibited this in its branded display, giving it an edge against its competitors.

5. Keep it informative

A product becomes more desirable for consumers when they get to know information about it. This can be the origin of the brand or the product, how to fully enjoy the liquor product or how long it has been aged.

However, it’s also important to keep these information as concise and compact as possible so consumers wouldn’t feel like they’re being lectured on.

Alcohol Bottle Display from Renowned Brands

Dalmore

Dalmore is an Irish whisky brand located in a big meadowland where it got its name. Every bottle and display of the brand has a stag as a homage to their rich past.

All of these are clearly taken into the design of their alcohol bottle display stand, effectively informing and elevating their brand in consumers’ eyes.

Dewar’s

Consistently named America’s favourite bottle of Scotch, Dewar’s is a flagship of Bacardi priding itself on its double ageing process.

The brand clearly conveyed that through its bespoke branded display, imitating the ageing process and emphasising its products.

Woodford Reserve

Woodford Reserve‘s fermentation is one of the longest in the world, creating a depth in flavour unique to the brand.

This translates to their branded display, using wood around the alcohol bottle display and giving the same sense of depth to the product.

XR 21

Johnnie Walker’s XR 21 is matured for 21 years, creating a balance of spices and tropical fruits that is best enjoyed neat.

The brand did not forget these details through its neat display, using focused LED lights to guide people’s eyes to its product.

Blue Label

With only 1000 casks from their reserves that make it to the cut, Johnnie Walker Blue Label‘s smooth flavour is a delight to the taste.

This is highly visible in every alcohol bottle of the brand which always entices consumers with its uniqueness and designs.

Louis XIII

Named after a king of France, Louis XIII cognac exudes elegance and rich history reserved through its unique decanters.

As the brand knows its strength, it can be seen in its alcohol bottle display, fully highlighting its decanters and letting consumers see it in its full glory.

Bacardi

Bacardi Carta Blanca revolutionized cocktails as the first rum fit to be mixed, with its perfect companion, the pineapple displayed beside its bottle.

Elevating the promotional bottle and fruit through wood adds a fresh sense to everyone looking, all the while highlighting its compelling story.

Smirnoff

One of the biggest-selling Vodka brands, Smirnoff continues to advance and further its wide range through this promotion.

As seen with their bottle glorifier, the brand utilised shelf talkers to inform its consumers of this latest addition.

Johnnie Walker

One of the biggest whisky brands in the world, Johnnie Walker‘s alcohol bottle display utilised its brand, tagline and focused light.

In addition to that, they also emphasized the exclusivity of the whisky products, effectively urging people to purchase now or never.

Balvenie

For both the newbies and enthusiasts that wouldn’t settle for less quality, Balvenie is a household name. The brand was the first to utilise used casks to enrich the already matured flavour of the whisky.

Hence, the brand ensured this will all be visible in their alcohol bottle display, telling consumers its story right at first glance.

More Alcohol Bottle Display Ideas

Get more insight and ideas for your own alcohol bottle display in these blogs below:

Bottle glorifiers are excellent tools for grabbing customers’ attention at pubs, clubs, and dining establishments. Know more about them here:

In this display, Glenlivet, used a large but classic font in the liquor bottle display stand allowing people to recognize the brand from afar. Get more tips here:

Let your consumers experience your brand through your bespoke display like Ardbeg. From the rocks to the chains and the LED screen, it has everything people would get curious about.

One of the most important things you can do to increase sales and aesthetics in your business or retail display space is to pay attention to your alcohol display. Learn from Jack Daniels here:

Moet & Chandon’s liquor display certainly captures people’s eyes due to its neatness and aesthetics that fit the season. Read more about it in the blow below:

A great drinks promotion utilises various marketing tools. Entice consumers with creative displays and foster brand loyalty with custom merchandise. You can get ideas from our work with brands in the industry. Tap the image below:

In conclusion,

An alcohol bottle display that stands out and captures people’s attention is designed for consumers to look at and check out. In addition to that, it should also exude the message that the brand wants to convey to effectively pull people in.

If you’re interested to work on your promotional liquor display, our creative team, Mindsparkz, will surely make one uniquely yours! Contact us today!

ODM is a promotional product development company, specialising in the customisation of promotional merchandise and branded displays. We will work closely with you from product brainstorming, and sourcing until production.

For more of our services, we listed them below:

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