5 Key Benefits of Promotional Liquor Display Racks Inside Retail

What Makes these Displays Exceptional?

Each of these drink display ideas is unique in its way. Here are the reasons why these hooked us.

Who can ignore Aperol’s bespoke display?

It comes in a Copa glass shape, making it stand out among other display designs in-store.

Likewise, the branding, colour and wood material add to the liquor display idea’s overall appearance.

The first thing that actually caught our attention is the planter on the top of this display.

Aside from that, we love its layered concept.

Likewise, the material and colours used give the display an elegant and classic appeal.

Displayed on its designated shelf, Martini’s products indeed shine inside this retail store.

Like the Grey Goose display, we also love its layered design.

Though comes in a simple design, we like how the brand boldly printed its name on the display.

5 Benefits of Using Liquor Display Racks In Retail

1. Elevate drink merchandising.

Your displays allow you to advertise your product to a broader audience. Installing promotional displays with informative details can efficiently help you deliver your brand message. This is a great way to elevate your brand and build brand awareness.

To elevate your brand further, you can add promotional shelf talkers or wobblers to show prices or add decorations following certain holidays or occasions.

2. Draw your customers’ eyes with aesthetics.

Incorporating drinks displays in retail is arguably a great strategy. Therefore, it’s important to consider aesthetics when utilising this strategy, as visually pleasing retail displays can help you stand out from competitors.

As you can notice, customers can easily overlook products with plain and unorganised retail shelves. Thus, installing your own in-store drinks displays, make your branding remarkable and always ensure to maintain them.

3. Improved functionality.

The primary purpose of every liquor display is to showcase your products effectively. However, they also serve other unforeseen purposes. A well-designed display allows storekeepers to organise your products in-store easily.

4. Enhance the shopping experience.

Accessibility is indeed one of the most important things to consider when setting up promotional liquor displays.

They should be accessible to shoppers and still keep the product safe at the same time.

Since glass bottles are fragile and prone to damage, such items should be placed in sturdy and easy-to-access areas.

5. Increase sales and profits.

Businesses can definitely benefit from utilising retail displays when they want to boost their sales and profits. When designed and strategically placed inside retail, they can certainly grab customers’ attention and influence their buying decision.

See more of these brands’ drinks display ideas we’ve featured before…

Final Thoughts

Competition in inside retail is arguably tough. More likely, your business will be left behind if you keep using your old strategy and plain displays when trying to outscore your competitors.

Therefore, if you want to keep your brand earning the spotlight, try to innovate and plan your retail racks before putting them out in the market, just like Aperol, Grey Goose, and Martini did.

Aside from bespoke drinks displays, you can win your customers’ hearts by utilising promotional gifts and products. Here are some of the drinks promotional ideas you can choose from. 

Harness our Creativity!

Do you also want to level up your current promotional displays? The ODM Group can help you with that! Let’s turn your new ideas into reality! Our skilled designers from Mindsparkz work with experienced engineers to create shelving and displays that exceed the industry norms.

We can assist you in creating first-rate free-standing display units, video POS displays, LED promotional displays, cardboard store displays, and all sorts of promotional displays. Name it, and we’ll create it for you!

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