Bespoke Bottle Display Stand: What Makes Ardbeg POS Eye-Catching?

The moment we step into the vicinity of the HK airport, we’re taken aback by how hard it is to ignore this bottle display stand by Ardbeg. It instantly evoked questions which will only be answered if we take a closer look. Thus, we took a closer examination about why we can’t take our eyes off the liquor display and here are what we’ve learned.

Ardbeg is a whisky distillery in the Isle of Islay, Scotland. It came from a rough history of ups and downs before making its mark as a peaty paradox in the liquor industry.

The featured Ardbeg An Oa in the bottle display stand is a recent addition to the company’s ultimate range with a gold colour and a smokey aroma.

What Makes The Bespoke Bottle Display Stand Eye-Catching?

• Evokes authentic feeling

Right from the get-go, people will instantly wonder if the rocks are real. This very classic use of polyresin to form rocks is a clever decision that pulls passersby to check the display stand.

Moreover, the rocks and the upper background design of the stand bring an authentic feeling of being in a rocky place. In line with the brand’s belief that the best way to enjoy the Isle of Islay is to stand on the pier, in front of the sea with an Ardbeg in hand. This is taken a step further with the LED screen at the back that shows a video of the isle and the bottle of Ardbeg.

The whole bottle display stand worked together to bring that authentic feeling to the airport of Hong Kong.

• Centrepiece showcase

While the rocks behind and around the bottle display stand worked out to spark curiosity and share an experience, they also managed to highlight the Ardbeg bottle that seems to stand on top of the rocks.

It instantly made us wonder what would it taste if served “on the rocks.” A clear sign they know their market and how to rouse their purchasing desire.

• Multiple bottle glorifiers

This bottle display stand didn’t hold back when it comes to showing its brand’s history and products. This is because a little to the centre’s upper right is another bottle glorifier that holds another Ardbeg whisky, the Corryvreckan.

Like the whisky’s whirlpool namesake that was known to only be for brave souls to venture into, the bottle was in a chained glorifier that evokes the same intense challenge. Moreover, the chained bottle glorifier design is a sought-after bottle glorifier from Ardbeg itself.

• Brand colour scheme

The whole display stand used the brand colour scheme of gold and black. This makes it easier for the brand’s regular customers and committee members to recognise the brand even from afar.

In addition to that, gold symbolises luxury and richness while black stand for sophistication. Together, the colour combination immediately communicates the elegance of the brand and its products.

What Can We Suggest To Further Enhance the Display?

• Lights and Mists

If there’s one thing we would love to see this bottle display stand with, it would be a mist effect. This would allow the product to stand out even more and complete the authentic feeling the brand’s trying to convey to its consumers.

Moreover, a light above the stand would also allow the display to be put in a different light and level on the consumers against the darker and more varied light on its background.

Here are more samples of retail marketing in airports and how they get people’s attention:

These wooden store displays exude a classy, elegant feel that’s visually pleasing and sophisticated for every passerby. Amplifying the aesthetic and ambience of the place. Check out more details here:

Check out this colourful and challenging promotion of Camel, a cigarette brand, that enticed consumers to have fun and get gift with purchase! The brand didn’t hold back on its gifts as well. Read more:

This airport retail display from Ballantine is not only attractive but also interactive! The brand welcomed its consumers to a more varied experience by displaying the spices they used for the liquor itself, amplifying its consumer’s awareness of the brand through the sense of smell.

Hendricks is known for their eccentric branding and this is highlighted in their promotional display that everyone couldn’t help but take a second look at. Read more details here:

If you’re looking for more bottle glorifier inspiration, here’s how other brands used it:

It has been established that bottle glorifiers work well for beverage marketing. Just like Glenlivet, if you wish to upgrade your beverage offerings to a higher degree of quality, they are the ideal marketing strategy. Check more details here:

Everyone knows barrels are where liquor is kept to mature for years and that it adds to the flavour of the liquor. However, it doesn’t end there. Glenfiddich made sure the barrels will also contribute to elevating the liquor bottle in this custom whisky glorifier.

Johnnie Walker, an established liquor brand, ensures its product will be elevated and well-lighted in this podium-like bottle glorifier with a spotlight on both sides. Read more details below:

The drinks industry can be competitive. Thus, differentiating your brand against your competitors and capturing people’s eyes is how your marketing displays should be designed. See more ideas by tapping the image below:

In Conclusion,

From its colour to the decorations around the bottle display stand and the LED screen, all of them worked together to draw people’s eyes to the product and the brand. This was all possible because the brand knows the impression it wants to build with its consumers.

If you’re interested to exude the same elegance and confidence in your brand, let ODM assist you! We’re a promotional product company that has been in the industry for decades.

Our in-house team, Mindsparkz, will work with you to ensure all your concepts will be realized by your end consumers. We specialise in the customisation of marketing aids such as point of sale displays, bottle glorifiers, gift with purchase merchandise and even trade show events. Contact us!

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