4 Marketing Tricks to Learn from Jack Daniel’s Liquor Bottle Display Idea

More than aesthetics, accessibility should come first when presenting your liquor bottle display in-store. Your products can be the most presentable on the retail shelves, but they would become useless when customers don’t have access to them.

Accessibility is key — the first lesson we learned from Jack Daniel’s product display in one of the stores we’ve visited.

More of Jack Daniel’s Product Displays

Definitely, this isn’t the first we’ve featured Jack Daniel’s product display ideas. We can’t deny that the brand is already a pioneer when it comes to showcasing and marketing its product in-store.

These creative product displays were part of the brand’s gift with purchase promotion. Aside from the free items, how the brand presented its products in-store added allure to the offer.

On the other hand, these marketing campaigns were run in Hong Kong stores. We surely loved how the brand used its liquor bottle displays to attract shoppers. Who wouldn’t recognise the high-end bottle glorifier design utilised in these promotions? Certainly, no one!

4 Marketing Tricks to Learn From Jack Daniel’s

Undeniably attention-grabbing, this liquor bottle display by Jack Daniel’s is one of the factors that makes the brand stand out inside this retail store. New businesses in the distillery industry will surely get inspiration from the brand’s marketing strategy.

If you are one of these start-ups, here are a few tricks you can adopt to secure your spot in the busy market.

1. Ensure Product Accessibility

Product placement is crucial in enticing shoppers to buy. Where you place your products within a store greatly influences your customers’ buying habits.

Thus, it is recommended to place them in areas accessible to them. Remember, eye-level is buying level. Products placed within the eye line of browsing customers are more likely to sell better. Make sure shoppers can easily see your product display even from afar.

2. Invest in Bottle Glorifiers

Bottle glorifier displays are proven to be effective tools for marketing drinks. They are the perfect solution to elevate your drink products to a premium level. Whether in bars or inside retail stores, bottle glorifies are ideal to use.

This is one of the reasons why investing in them is a sure win in the market. Moreover, they are designed to keep a bottle of alcoholic beverage securely in place.

3. Provide Necessary Details

Typically, product details are printed on the product packaging or in the bottle or containers of a particular product.

However, sometimes using tabletop displays to provide additional information about the items is crucial to educate customers about the offered product.

If you have something that your customers need to know, then you can’t hope that they will find that information on their own, you need to tell them about it.

Likewise, it also adds credibility to your brand and value to your merchandise.

4. Make Displays Spacious 

Product displays catch customers’ attention for two reasons. It’s either they are neatly displayed or second reason, they are poorly presented in-store. Displays that are not well-organised and appear crammed into insufficient space are not appealing to customers.

So, if you want to get positive feedback, always ensure your products are intact and pleasant in the eyes of your customers.

In addition, providing enough space for each of your products to secure them from possible damage is a must.

How other liquor brands present their products in the market?

Putting It All Together.

Learning how to display liquor in the retail space or in your own store is one of the most integral parts when it comes to profits and aesthetics. Similarly, it can help improve your customer service.

So, if you want to sell more and gain popularity in-store, displaying your liquor in the best way possible is what you need. With that said, we can conclude that Jack Daniel’s has it all to make its marketing success.

Create A Display That Works For Your Business!

How your present your product in-store matters! Thus, if you’re looking for a company that can assist you in creating the display that will work for your business, we at the ODM Group are here to help!

We specialize in different POS displays, free-standing display units, cardboard store displays, retail display ideas, and interactive POS displays. Aside from these, we also produce various promotional product ideas such as sports promotional merchandise, branded corporate giveaways, promotional cutleries, summer promotional gifts, promotional travel bags, and more on-pack premium items.

Our product designers from Mindsparkz are also here to assist in your product brainstorming process to designing and manufacturing. Click the buttons below to learn more about our services and projects.

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