Purchase Necessary Competitions: Why Do They Guarantee Success?

More often than not, people go into convenience stores with a specific need to satisfy. Then, scan the shelves for what they need. This is where purchase necessary competitions can intervene and compel them to spend more.

One example of purchase necessary competitions ran by businesses urges people to purchase a specific number of products in one receipt to qualify for the promotion. Another one is through getting a product code from the product packaging itself.

It’s a strategy that works wonders for brands and we’ll take a closer look at it through this Coca-Cola promotion our team spotted in one of 7-Eleven stores in Singapore.

Purchase Necessary Competition: Coca-Cola Asks For Receipt

In this promotion, the famous beverage company, Coca-Cola, offered its consumers a chance to win a Marshall Emberton Limited Edition X. The branded merchandise has a market value of $299, even though it’s relatively easy to join.

People only have to purchase 2 Coca-Cola bottles in a single receipt from any of these participating products: Coca-Cola Original Taste Less Sugar, Coca-Cola Zero Sugar and Coca-Cola Vanilla.

After that, they submit an entry by scanning the QR code or sending an SMS to 92707075 in the format as specified: COKE7E <> NAME <> Receipt Number

Consumers are also asked to keep their receipts for verification purposes. The promo runs from August 3 to 30, 23:59 PM.

How Do Purchase Necessary Competitions Guarantee Success?

Relevance

The thing about purchase necessary competitions is the rewards need to be relevant or up to the trends and interests of the market. After securing a promotional reward that fits the taste of your market, it’s a done deal that people will be clamouring to join your promos.

As for the Coca-Cola promotion, they know that a large number of their market likes to enjoy music and is the moving population. Thus, they come up with promotional merchandise that people will enjoy and be able to bring anywhere.

Impulse Purchase

When people step into convenience stores like 7-Eleven, they don’t always have a specific number of products to buy but a set amount to spend.

A purchase necessary competition means people would be prompted to buy an additional product to qualify for the promotion. This is easy to prod especially if the contest reward they can get costs more than the money they will add to purchase another product.

Coca-Cola made a great show of including the market value of the promotional speaker. People will instantly know they will get a chance to win of that value without spending that exact amount. This leads them to buy more, giving sales the bump it expects.

Incentivizes Consumers

People generally like free gifts. And purchase necessary competitions gives them the chance to have a valuable free gift all the while enjoying the product they bought with their money.

Consumers see this as a low-risk and harmless way of purchasing. After all, whether they won or not, they got the product for the amount they paid.

Consequently, it makes them trust your brand and do more business with you.

Added Thrill

When people enter competitions, they usually feel the thrill of competing. This marketing strategy rouses the same emotion.

It will lead people to frequently check your sites for announcements and more promotions. Translating into increased brand retention and, eventually, loyalty.

Everyone enjoys music. That’s why it can transcend language and cultural differences. With this in mind, it’s easy to see why promotional speakers are a perfect idea for giveaways.

Furthermore, its portability and usually lightweight mean people will bring it anywhere and be put at the centre of the gathering.

To get your ideas rocking, here are more promotional speaker designs we can help you with for your next purchase necessary competitions!

Check out more promotions of Coca Cola through the years:

In this promotion for the Chinese New Year, from January 7 to February 28, the brand launched a PWP offer. People only need to purchase designated products and get redemption rewards. Learn more here:

Check out this in-store display at the end of a gondola shelf, facing the aisle. From its position to its branding, the display certainly garners the attention of people stepping into the store.

In cooperation with Big C, a supermarket in Vietnam, Coca Cola ran an in-store contest that allows customers to win cool rewards and vouchers. Read more details below:

The brand took a different take on relevance and launched this promotion in Vietnam. Each can depict Vietnamese culture, making it very appealing to its target market.

Coca-Christmas Cola’s merchandising display in a Philippine shopping mall piqued the interest of anyone coming into the store. The aisle display is decorated in red and white and is shaped like a Christmas tree, fit for the season.

Essentially,

Purchase necessary competitions, when paired with a rewarding and valuable promotional gift, are guaranteed to succeed. It is because people don’t need to add any amount. All they have to do is make a purchase of a product that will consume or use. It’s a win for them which also makes it a win for the brand because they get increased sales and awareness.

If you are interested to run your own purchase necessary competitions, you don’t need to feel pressured. ODM can assist you and help bring your concept to life. Our creative team will work closely with you to come up with branded merchandise that will keep people coming and submitting their entries for the competition.

Apart from that, we also manufacture high-quality POS displays and creative packaging that can aid your product to stand out from your competitors.

Don’t hesitate to email us today!

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