Top 5 Reasons Why Should You Run a Promotional PWP Offer In-Store

Asahi Promo Details

Asahi’s PWP offer brought excitement to its customers in Hong Kong. This promo is available in several stores in the country, including 7-Eleven.

Customers have the chance to avail of a discounted multi-function speaker for every purchase of Asahi Super Dry beer worth more than $45. Shoppers only need to add $19 to get this custom portable speaker.

Music makes every drinking session more enjoyable; thus this speaker with 6 colours changing feature is a perfect PWP merchandise to offer.

How Does a Promotional PWP Offer Work?

Purchase with purchase means to offer a discount on a second product on the condition that the customer buys the first product. It is primarily done with the purpose of the sales of the primary product but can also push the sales of the secondary product.

Most often, the primary and the secondary products belong to the same company. However, there are instances where a company collaborates with other brands to offer a complimentary product.

Sometimes, consumers get confused between gift with purchase and purchase with purchase promotion. In GWP, shoppers can get an item for FREE upon purchasing a primary product. Meanwhile, in the PWP offer, customers can only get the secondary item at a DISCOUNTED price.

5 Benefits of Running a PWP Offer

1. Attracts Customers

As mentioned above, purchase with purchase is a marketing strategy where a brand offers a secondary product at a discounted price. And who wouldn’t want to buy a product for a lower price? Of course, most people want to!

Discounted merchandise are very attractive to customers and may also bring back previous buyers. Cutting off product costs and services, especially those in demand, is a good tactic to lure shoppers. Therefore, your business would more likely get more attention in retail.

2. Drives Store Traffic

Offering discounts on purchases is a way to draw people into your store quickly. Shoppers certainly cannot ignore a PWP promo once they know that the secondary product offered would be useful for them.

This kind of marketing gives customers the feeling that they get the most out of their money. Indeed, discounts don’t only help your shoppers with a tight budget; they also help your business.

3. Helps Increase Sales

With increased traffic typically comes increased sales — and not only the discounted items. Because the discounts attract more people, you have more potential buyers for other items in your store, as most people will look around to see what you offer before making a purchase.

For instance, if you offer a discount on a specific drink, people will be more likely to check on other products that are on sale.

4. Improves Brand Image

Brand reputation is an essential aspect of modern business. A great brand reputation depicts consumers’ trust in your products, implying they’ll be confident about doing business with you.

Knowing this, PWP promotion is an effective method to improve your brand image. When you offer discounts to consumers, you are likely to gain their trust, which will certainly help boost your brand’s reputation.

5. Free Up Storage Space

Inventory exists to meet the needs and demands of customers. In the past, organizations maintained a relatively steady inventory level mainly because the competition wasn’t so fierce—however, the increasing competition and growing market caused storage prices to increase.

Thus, inventory levels need to reduce to save costs, minimize the loss of profit, and free up money for other essential business operations.

So, if you have products in your inventory that have stayed there for an extended period, you can quickly get rid of them by offering discounts and special deals. The chance is high that your clients will rush to your store to look at them and potentially purchase them.

More from Asahi:

Seeing the recent PWP promo from the Japanese beer brand reminded us of this similar in-store promotion we have featured back in 2020. Read how Asahi promotes style with its simple yet practical custom promo gift idea:

There’s no doubt that a custom logo glass is one of the best complimentary promotional gifts for liquor brands. Back in 2011, Asahi offered its customers a glass PWP offer that definitely made a buzz in-store! Read more about it here:

Gift with purchase offers never fail to excite customers. Let’s look back on this Asahi free gift promo in 2011 that features a frosted beer glass, which customers can get in every purchase of 12 cans.

The world is full of incredible music, and people undeniably enjoy them. Thus, any brand could never go wrong offering speakers as part of their promotion. Check out some of our speaker designs that would surely mix well in your marketing.

These wireless Bluetooth speakers (V.5.0) are made from premium materials — Silicone + ABS sprayed with rubber oil. Compact and lightweight, they can bring these speakers to the beach, pool, boat,  car and anywhere they want great sound. Product Code: ODM-3922

These custom audio speakers can be utilized in the most superficial ways. Whether you use it as a premium corporate gift, corporate souvenir, or branded corporate souvenir— it will undoubtedly serve its purpose. Product Code: ODM-3487. 

This wireless speaker resembles a miniature gas lamp, and it gives off a vintage feel. It is Bluetooth-enabled, which makes streaming content easy. Product code: ODM – 2101

See more of the PWP promotions we have featured before:

Bottom Line

Just like any other promotional type, Purchase with Purchase also has its own risks and benefits. But through proper research and planning, this marketing style will certainly benefit your customers and your business.

If you want to run a PWP promotion on your store and looking for promotional merchandise to complement your campaign, the ODM Group is here to provide for your needs. We have a wide array of marketing tools that can guarantee the success of your promotion.

From seasonal promotional products, sports promotional merchandise, promotional cosmetic products, F&B promo items, and interactive POS displays, name it, and we have it.

Our team, together with our designers from Mindsparkz are here to meet all your needs. Connect with us today!

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