Promotional Rewards- How Beer Companies Market to Millennials

Are you wondering how beer companies are marketing to millennials today? Beer brands today understand how important promotional rewards are. Not only do they help drive sales, but they are also effective in keeping customers hooked. One of the brands that had previous success in this marketing strategy is San Miguel Beer.

Last month, San Miguel Beer, gave away cool rewards as part of their gift redemption campaign. We found this promotion at a 7-11 in Hong Kong. The poster was attached to the fridge door, so it was easy to spot, effectively convincing customers to buy San Mig Light.

The poster says “San Miguel Big Release!” Every week, San Miguel would give away exciting gifts for redemption. When we saw this poster for their gift redemption campaign, the contest was on its 5th-6th promotion week. The said contest ended on June 23, 2020.

The products on offer were LG PuriCare and Bluetooth Wireless Earphones.

 

To redeem the prizes, customers need to purchase any San Miguel products worth $25 or more at the designated Hong Kong convenience stores, supermarkets, petrol shops, and online stores. Spend $50 to get two chances of winning the gifts. The number of entries depends on the total amount indicated in the receipt.

Send the photo of the receipt via Whatsapp to register. Scan the QR code to register.

 

Every week from May 13 to June 23, San Miguel will pick 10 lucky winners of cool branded items.

• For week 1, they gave away a TV box 4K, 32 GB (Value: $1,388)
• Week 2: Marshall Kilburn II Speaker -Grey (Limited Color) (Value: $2,899)

 

• 3rd Week: OSIM uCaress 3D Back Massager (Value: $1,980)
• Week 4: BRUNO Oval Hot Plate (Greige) (Value: $1,598)

 

• 5th Week: LG PuriCare™ Mini Air Purifier (Value: $1,980)
• 6th Week: Bluetooth Wireless Earphones  (Value: $1,999)

How Beer Brands Market to Millennials with Promotional Rewards?

Beer brands are now targeting this demographic because they are a large and diverse group. Their changing lifestyle has also a remarkable impact on their preferences. As such, many beer companies, such as San Miguel, are creating opportunities to engage millennials. One such strategy is by offering promotional rewards that suit the youth of today. Below, we explain how they market to millennials with promotional rewards.

 

Using High-End Contest Rewards

The redemption gifts on offer are all high-end and not to mention, a bit expensive when bought. But because they are offered as a reward for purchasing beer, customers are encouraged to buy San Miguel products for a chance to win these branded products.

Make Limited-Time Offer

The promotional rewards were available for a limited time only. New winners are announced every week. As such, shoppers are motivated to participate even more. Because customers have something to look forward to every week, the redemption giveaway drives impulse purchases.

Offer Practical Value

These are no ordinary gifts! The LG Puricare helps keep your indoor house clean so this is ideal for homeowners, kids, and people with allergies. On the other hand, the Bluetooth earphones are great for answering your phone hands-free, listening to music without worrying about the wire snagging. The gifts that were given away for previous weeks were also practical, which means customers will use them every day, gaining San Miguel daily brand exposure.

Make Sure the Products are Trendy

Everyone loves to get trendy items for free. People not only look at the practical value of an item, but they also take into consideration the style and overall appearance of the product.

Convenience and Instantaneous Gratification are Key

Gone are the days when people have to fill out coupons to participate in lucky draws. While there are still brands that do that, many companies are slowly moving towards the digital platform. The use of QR code and social media is becoming a popular way of connecting with customers. Since most people have smartphones, joining an online lucky draw is just a click away.

 

Our Key Takeaways…

When it comes to marketing beer, it is really important to know your target market, what they need, and what their values are. Knowing their preferences allows you to identify what marketing gifts will suit them and to execute the most effective delivery mechanism for promotional products.

Where Does ODM Come In?

Are you looking for new promotional product ideas for marketing beer? Why not contact ODM? Our team can help you brainstorm and source effective drinks promotional products and beer marketing ideas that will suit your branding requirements and marketing budget.

After more beer promotional ideas? Then be sure to check these blogs out!

 

Related Blogs:

This hanging display sign by San Miguel beer is really eye-catching and head-turning. Find out what makes this unique:

 

This mind-boggling art installation by San Miguel did not fail to capture our attention. read the blog to know why:

 

Are you planning to use beer glass as promotional giveaways? In this blog, san Miguel will show you how:

 

Tote bags are classic promotional gifts from companies. They are flexible, practical, and offer great brand impressions:

 

Done right, a leather wallet can be a great marketing gift. Here’s how san Miguel did it!

 

Summer and beer go together. So, with the goal of making their customers’ summer fun and relaxing, San Miguel offered exciting GWPs!

 

Heineken surprised us with a Saint Patrick’s-themed beer tower. Find out how this helped raise the bar in marketing beer.

 

Do you know how Tiger Beer keep their customers hooked? This blog will show you how:

 

Beer buckets make great promotional gifts because they are practical, customizable, and cost-efficient. check out this example:

 

Here are simple tips on how to launch a successful GWP beer glass promotion.