How The Mussel & Crab’s Wine Marketing Strategy Wows Customers?

When you enter a restaurant, what makes you go “wow” right off the bat? What makes you get hooked and think that you will have a wonderful experience with your stay? Well, let us share with you this astounding example that made us admire the recent place we have visited. Our team is instantaneously captivated by this wall display, and surprisingly, it is a part of the restaurant’s wine marketing strategy!

 

The Mussel & Crab is a seafood and land food restaurant located at Sibthorpe Hill, Tuxford Nottinghamshire. This restaurant offers a fantastic range of both starter and main course Mussel dishes. On top of that, it also has a great indoor bar that gives customers a wide variety of choices to choose from.

 

The Mussel & Crab’s Wine Marketing Strategy:

Go Overboard With a Lifeboat

This wine marketing strategy from The Mussel & Crab is located in one of the restaurant’s hallway walls. It seems like one of the typical paintings you can find around the place at first, but it will definitely make you go “wow” when you approach closer.

A “lifeboat” is a selection of 5 wine tasters of customer’s choice (excluding sparkling) picked from the list displayed at the side of the bar. Each of these wines has its own “lifebelt.” The tasters are served in small glasses (50 mL) on a wooden “lifeboat.”

Here is the step-by-step guide that is written on the poster:

1. Ask for a ‘lifeboat’ at the bar. (We have plenty, unlike the Titanic)

2. Making your selection using the ‘Lifebelts.’

Lifebelts can be found hanging up at the side of the wine list. Select the life belts that correspond with the wines of your choice.

 

3. Indicating your selection (women & children first).

Now you have made your selection hang the ‘lifebelts’ on the hooks on your lifeboat.

4. And finally,

Hand your ‘lifeboat’ back to the barman and leave the rest to him. Sit back and enjoy.

 

How Does This Wine Marketing Strategy Wows Customers?

Unique Restaurant Display

To admit, this wine lifebelts from The Mussel & Crab is one of the unique display ideas we have seen. We love how it goes well with the restaurant’s theme and highlights this specific part of the place. It is also a great idea for the restaurant to utilized the walls in carrying out this wine marketing strategy. Done right, it has not left any empty space and makes everything inside the place interesting.

 

Clever Marketing Strategy

You have surely seen life-sized lifebelts on a seafood restaurant’s walls and ceilings, but have you ever imagined them on palm sizes and make use of them for wine marketing? Aside from augmenting the restaurant’s theme, it is also a clever way of promoting wine from its own bar.

We all know how we love novelty, in one way or another. Seeing this kind of restaurant POS display can definitely make people go wow because it is new in their eyes. Consequently, this kind of marketing strategy can help the restaurant keep its customers coming back to its place.

 

Boosting the Quality of Customer Relationship

No one likes a pushy, disingenuous sales pitch. And this is not just applicable in a crowded retail space but also for other customer-centric spaces, just like restaurants and bars. Pushing your customers to try a certain product can be annoying, and it can just drive them away.

The Mussel & Crab’s wine lifebelts is an awesome wine marketing strategy that can boost customer relationships. It helps its target audiences to know and trust its services further because of this engaging display. Evidently, the lifebelts display can naturally pique the customers’ attention, lead them to take one, and enjoy their selected wine.

 

Creates Lasting Impressions

When customers are happy with your services, and you get the chance to get them hooked with your place, it will surely bring them back. For The Mussel & Crab, using this creative display idea for its wine marketing strategy has certainly helped create lasting impressions. Not just that it offers the customers an exciting activity while dining in the restaurant, but it also gives them a delightful experience that they can share with others.

 

Here Are More Product Ideas to Elevate Your Wine Marketing Strategy:

If you’re looking for a quirky wine display idea, this gun-shaped borosilicate decanter set is an awesome choice for you. We have definitely seen a lot of decanter set designs, and they usually come in uniform and identical designs. Consumers might find these designs convenient, however boring. Why not exhibit your brand creativity through a uniquely designed decanter to catch the hearts of your target audiences?

 

Make your restaurant bar more inviting by taking advantage of these charming beverage POP displays. They can affect potential buyers and repeat customers’ moods and leave a good imprint on them. What’s greater about these fancy figurines is how they offer a versatile marketing tool for your business and are perfect for any marketing strategy and shows.

 

Here’s a simple yet remarkable display that can make your bar countertop more appealing for your customers. This chain stand creates an illusion that the wine bottle it is holding floats in mid-air. We love how it creates a defying gravity look that certainly makes it fun and engaging.

 

Are you looking for the best custom giveaway idea that can augment your wine marketing strategy and is perfect for your wine lover customers? Take a look at these promotional wine accessories that come with a mini wooden barrel kit! Isn’t it an eye-catching and meaningful way to secure your place at the top of your customers’ minds?

 

To Wrap It Up,

Undoubtedly, The Mussel & Crab has successfully made its customers go wow with its out-of-the-box wine marketing strategy. It is one of the remarkable places we have visited and made us appreciate what maximizing unutilized spaces can bring in a business. Of course, we cannot forget how awesome these wine lifebelts are in boosting engagement and sustaining a high level of customer retention.

 

Where Does ODM Come In?

Are you interested in producing a unique and engaging restaurant display just like these wine lifebelts by The Mussel & Crab? If so, feel free to contact The ODM Group today. Together with our design agency, Mindsparkz, we will help you create a promotional product or display that suits your branding.

Our team also specializes in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector. We would be more than happy to assist you with all things promotional!

 

Another Dose of Wine Marketing Ideas You Would Love:

 

Here is creative promotional merchandise that will definitely spark the interest of your customers! How does this silicone bottle carrier work? Find the answer by tapping the image below.