4 Ways Eco-Friendly Merchandise Bags Enhance Alcohol Marketing

Wine is one of the most loved alcoholic beverages in the world. The versatility of wine has built its popularity as people spend gatherings, events and even simple feasts indoors or outdoors with this on their tables. If you are marketing wine, let us help you refine how you present your brand with eco-friendly merchandise bags.

We all love free gifts, especially if they are free gift promotions from our favourite alcoholic beverage brands! Our team recently found this gift with purchase campaign from Cloudy Bay.

Cloudy Bay is one of New Zealand’s most iconic premium wine estates. The brand is also driven by its commitment to sustainability, aware of its role as guardian rather than the owner of the land where it is cultivating its vineyards.

Free Raffia Picnic Bag from Cloudy Bay

In this online gift with purchase campaign, the brand offers its customers a raffia picnic bag for free with every purchase of selected Cloudy Bay wines worth HK$1,500 or above.

This customized eco-friendly bag was initially priced at HK$520 when purchased on its own, making it a great steal for those who will avail of this promotion.

The promotion has been running from July 22, 2022, and will be available until stocks last.

How Can Eco-Friendly Merchandise Bags Enhance Your Alcohol Marketing?

1. Sustainable Procurement

Offering eco-friendly merchandise bags in your liquor marketing is a great way to add some green to your business.

These bags help you cut down on waste, materials, equipment and running costs and keep your customers happy about what they are buying.

Sustainable procurement can be a great way to attract new customers and build customer loyalty. It’s also a good way to differentiate yourself from your competition.

2. They Look Better

Eco-friendly merchandising bags look better than traditional bags because they’re made from recycled, biodegradable or sustainable materials.

Along with the natural beauty of the raw materials, they can also come in different styles and designs that are totally trendy. There’s no limit on what you can do with these bags.

Moreover, they are stronger and more durable than paper or plastic bags — and offer a unique touch.

3. Attract Environmentally Conscious People

Eco-friendly bags are increasingly popular because of their ability to stand out from the crowd and attract eco-conscious buyers.

These are people who are concerned about how their money is being spent, and they want to support environmentally friendly practices, such as following brands who are offering eco-friendly product range along with their flagship products.

Eco-friendly merchandise bags help you stand out from your competitors by giving your customers an added incentive to buy your products.

4. Improves Your Brand Reputation

Many people think of branded giveaway bags as purely functional – to help them carry their everyday must-haves or their goods home – but they can actually be a lot more than that.

A good eco-friendly promotional bag will allow you to show off your brand and help you build a reputation as an eco-conscious company that cares about its customers.

Having an eco-friendly product range can also help you boost sales and profits by allowing you to offer special deals on certain items, such as discounts or free gifts with purchase offers.

What Are Your Options?

Combining cotton, a plant-based fibre and cork, a unique material that is both renewable and biodegradable – you have a special merchandise bag that is not seen much yet.

Made from 2 ecological materials, these eco-friendly merchandise bags come in beautiful texture and appearance, but also with high strength.

Made from Tyvek, a non-woven, synthetic material made of high-density polyethylene fibres that are spun-bonded together – these merchandise bags come with a fantastic texture.

Apart from being lightweight and highly durable, the material is also guaranteed waterproof and flexible, which makes it an exceptional fabric material. It holds the middle ground between paper and fabric. It’s also resistant to mildew and bacteria.

Here’s how other liquor brands use merchandise bags in their promotions:

Talisker Branded Complimentary Gift: Why Customers Are Spending More?

4 Tips to Build Customer Loyalty With Branded Merchandise Incentives

GWP Bags – How Brands are Winning at Travel Retail Promotion

Marketing Drinks at Airports: Why Have Special Offer GWP Bags?

Custom Luggage Bags- Ideal Gift With Purchase for Drinks Promos

To Sum It Up,

Eco-friendly merchandise bags are a great way to market your business. They can be printed with your logo or design, and the wide variety of options allows you to get the best yet unique promotional product for your next promotion.

Would you love to know more about eco-friendly merchandise bags? Are you interested in including them in your marketing?

Please do not hesitate to contact our team.

ODM, together with our design agency, Mindsparkz, ensure that we are always ahead of the game to guarantee that you will get new, innovative and eco-friendly products for your marketing campaigns and promotions.

Our team is adapting lots of our work processes and is reaching out to many of our clients to see how we can assist in any way. We have compiled an extensive list of suppliers for sustainable marketing merchandise these days and are happy to tempt you with some new marketing suggestions.

If you need more inspiring examples and insightful ideas, please feel free to browse through our blogs.

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