With so many wine products on the shelf, it can be hard for customers to decide which product to take. To make sure that they pick your product, it is important to plan your promotional campaign really carefully. When marketing wine, the packaging, as well as the promotional products, should be well-thought-out to be able to command attention from the get-go. Take a look at Viña Los Vascos wine marketing idea.
Found at the drinks section of a supermarket, the unique packaging of ViñaLos Vascos Chile is what first captured our attention. Then upon closer inspection, it says they are offering a free gift of Domaine Baron de Rotschild (Lafite) wine opener.
Marketing Wine: What We Like About Viña Los Vascos Chile’s Promotion
The wine brand uses a paper bag packaging with rope handles. We also love the sketch of the famous Chilean vineyard. This is a good design concept because it is grounded in its brand identity. Viña Los Vascos is a winery based in Chile, owned and operated by Domaines Barons de Rothschild (Lafite) since 1988. And as many people are looking for an “authentic” wine experience, the packaging certainly delivered.
On top of being inexpensive, we also love how sustainable this packaging idea is.
The On-Pack Gift
Customers will get a free custom bottle opener when they buy two bottles of Los Vascos wine. This is certainly a great addition to their marketing scheme. Customers can use this together with the main selling item. Because of the on-pack giveaway, the customer does not have to buy a separate bottle opener, saving them money and time in the process.
We believe that Viña Los Vascos is a fine example of a simple yet effective wine marketing strategy. Wine enthusiasts and sommeliers will surely use the free gift incenive, thereby gaining them tremendous brand exposure. So, what have we learned from this example and what can you do to improve your wine promotions? Here are some tips!
5 Tips for Marketing Wine
Make Great First Impression: Your packaging is the first impression that your customers will get from your brand. Buyers are more likely to pick up products that have presentable and eye-catching packaging. As such, your wine packaging should hook your customers right away.
Make an Impact Through Unique Designs: As seen from Viña Los Vascos example, the simple yet impactful packaging sent us a strong brand message. It is meaningful in that the designs reflect their origin. Viña Los Vascos is a winery based in Chile, owned and operated by Domaines Barons de Rothschild (Lafite) since 1988.
Incentivize Buyers: One of the most effective ways to incentivize customers is to offer them a free item when they buy your products. This motivates them to buy whatever you are offering. Moreover, the free item will serve as a souvenir from your brand. On-pack offers provide instant gratification to customers. And when a customer feels happy about their purchases, they are more receptive to your marketing message.
Add Value: Wine products are usually a bit pricier than other drinks. But adding an on-pack free gift adds more value to their purchases so customers felt they get more than they initially spent.
Tell Your Story: Every bottle has a story tell. One of the best ways to share this story with the rest of the world is to customize your wine packaging and wine promotional product. Their staying power will ensure that your brand gains extended visibility beyond shop floors.
Our Key Takeaways
When it comes to marketing wine, it is really important to pay attention to your packaging design and the promotional gift you are offering. Everything should be in alignment with your core values as a company.
To ensure the success of your promotion, it is critical to work with a trusted designer and manufacturer such as The ODM Group. Get in touch with our team today to know how we can help you make your visions come alive.
We have experience with sourcing and designing promotional products for the drinks industry. While most of our projects involved high-end wine promotional products and high-quality bespoke POS display, we can also help with simple packaging ideas. Contact us today!
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