There is a lot that goes into creating a successful wine marketing campaign, which can be challenging, especially in the hyper-competitive drinks industry. The good news is, there are a number of tried and true methods to create the exceptional wine promotion you can use to improve your brand visibility and presence in the marketplace. One example is this custom wine gift promotions that caught our eye during an annual wine clearance sale! One that we can take valuable marketing tactics from.
What better way to stand out from competitors than a branded promotion? Make this perfect pairing of promotional sales and gift with purchases that will appeal to your customers. This huge once-a-year sale offers spectacular bargains and a cheese board gift with purchase.
Custom Wine Gift- What Makes This Promotion Exceptional?
Say Cheese! Using Food to Enhance Offerings
It is important to take note of what your customers would enjoy your product with and think about the ways you can use food to enhance your wine offerings. There’s a good business reason here of course; people are more likely to purchase something when it is paired with something that elevates the entire wine experience.
Many bars offer cheese plates as part of the key experience of wine tasting. A large number of customers who enjoy the experience of drinking wine also enjoy the pairing of cheese with their glass of wine. In this promotion, if your order 24 bottles of wine or more, your purchase comes with an extra FREE Cheese Board and utensils set (worth $330). While offering a free gift incurs an extra cost, you more than make up for it with extra wine sales!
Gift with Purchase Incentives
What year-end clearance sale is without free gifts. In this annual MEGA sale, customers will receive one free Roche Lacour Crémant de Limoux 2018* (worth $209) with the purchase of 12 bottles of wine. Offering free gifts can help boost wine sales, in this promotion the incentive encourages customers to buy 12 bottles of wine. This custom wine gift is a great opportunity for clearance and offering promotions without cutting down the prices of your products drastically.
Premium Custom Wine Gifts
The promotion showcases how much each complimentary gift is worth to the customers, a free bottle of Roche Lacour Crémant de Limoux 2018 (worth $209), and a cheese board with utensils set (worth $330). These premium offerings are a reflection of the quality of your brands and the products you offer. In addition to increasing the perceived value, it no doubt boosted sales and encouraged customer loyalty.
The end of year means holiday season! This means lots of holiday parties, dinners, and gift-giving. Offering clearance sales during the holiday seasons means increased number of customers out and about looking for gifts and beverages to entertain guests. Encouraging bulk purchases becomes one of the most effective around the holidays. Adding sales and free gifts add an extra incentive that helps your brand stand out from competitors!
How can ODM Help?
Our team here at ODM has years of experience in the promotional products industry and has worked with clients in the drinks industry worldwide. ODM’s dedicated team can assist you in getting the best results out of your marketing budget! Our experience in designing and sourcing high-quality custom promotional gifts, giveaways, drinks promotional merchandise and custom marketing gifts will help us find you your perfect marketing tool.
Let us bring your marketing vision to life!
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