A gift with purchase is one of the most common types of promo gifts. This is because they are effective for a number of reasons. They also work well for almost any product or service, as the gift can be anything that suits the brand. We recently came across this gift with purchase from Camden Town Brewery, with their Hell’s lager 4-pack. The interesting thing about this, is that it’s an online gift with purchase, and not an on-pack gift.
Online gift with purchase
The company are offering a free design print with every purchase. The gift has to be ordered separately online using a unique code found on the pack. This is a great idea as it drives traffic to your website. Therefore, people are likely to have a browse around the website at other products you offer. This, in turn, should increase sales. Often online gift with purchase promotions ask customers to pay for the postage and packaging. This is a crafty trick that often means the customer is actually paying for the ‘free’ gift, because they are something very cheap to produce. Such as these free prints from Camden Town Brewery.
Online gift with purchase
Interestingly, the company have chosen to provide the postage for free on this promotion. This is great for brand reputation, as customers won’t feel they are being cheated. A clever trick that they have employed, however, is that they are offering frames for sale alongside the prints. This is a fantastic idea to boost sales revenue.
Why An Online Gift With Purchase Is Worth Considering
Sales boost– People love receiving a free gift, therefore, putting one alongside your product can really help to drive your sales.
Brand awareness- The gifts can easily be branded to suit your company. Therefore, when other people see the free gifts, they become aware of your brand
Add value- Show your customers how much they mean to you by adding value to your products for them. If customers feel you are a brand that care, they will continue to buy from you!
Highly custom- An online gift with purchase can be anything you want. From a free print as seen here, to a T-shirt, the choice is yours! We can brainstorm ideas that will be great for your brand.
Online gift with purchase
How Can ODM Help?
Enquire at The ODM Group to learn more about how we can vastly improve your business. Our product designers will be able to give you unique and interesting ideas for you to wow your audience and increase brand recognition. Our designers and merchandisers will help you from product brainstorming all the way through the designing and manufacturing stage!
Check Out Related Blogs:
Here’s an example of gift with purchase by L’Oreal that shows how it convinced clients to buy their product. Check it out!
Looking for a gift idea? This case study gives you a great option – the custom mini speaker. A unique and creative design!
This cute bear is a promotional gift with purchase made for National Peanut Butter & Jelly Day. Brilliant idea, worth considering for your own promotion!
This case study is about 5 factors to consider when giving a cosmetic gift with purchase. Check it out!
Want to find out 3 ways to maximise your on pack gift with purchase? Very interesting and useful blog, click the link below!
