Event marketing is a promotional strategy that involves in-person contact between brands and their customers at events. Each event is different but shares the common goal of making your company stand out in a crowded marketplace. Therefore, it deserves to be presented in its own unique way. But how exactly do you go about doing that? Let us help you with eco-friendly promotional merchandise that will surefire elevate your event marketing plan.
We have recently attended the Shenzhen Gift Fair, a 4-day event that spans from April 25 to April 28, 2021, held at the Shenzhen International Convention and Exhibition Center. Today, we will introduce to you these eco-friendly packaging and products that caught our team’s attention during the event.
Best Finds for Eco-Friendly Promotional Merchandise
1. Biodegradable Grocery Bags
An eco-friendly alternative to plastic grocery bags, these bags are 100% biodegradable retail packaging solutions.
These biodegradable grocery bags are derived from corn or maize plant which holds plastic-like properties.
They come in different colors and sizes according to your requirements. We can also use vegetable-based ink in customizing these biodegradable grocery bags to provide distinction for your business further.
Moreover, its material is developed using polylactic acid (PLA), made by fermenting the plant’s sugars. In turn, when disposed of correctly, the material will break down into carbon dioxide and water within several months.
In our previous blogs, we have featured eco-friendly shopping bag ideas. With their flexibility and practicality, we know that you would also love to check them out.
These promotional shopping bags are made with nylon fabric. They are waterproof, meaning groceries are kept dry and in good condition.
On the other hand, these custom biodegradable bags are made from corn starch, but this time, they appear as reusable fabric grocery bags.
2. Bio-PET Boxes
Bio-PET boxes are a more renewable alternative to traditional plastic boxes as it is made from up to 30% plant-based content. The substrate has all the same properties and characteristics as petroleum-derived PET. Thus, these alternative packaging solutions can deliver the same appearance, quality, and performance as other plastic packaging boxes available in the market but guilt-free!
3. Cork Products
Made from the bark of a cork oak tree, cork is a natural, environmentally friendly material. It biodegrades completely and can be easily recycled without producing any toxic residues.
Furthermore, it provides durable, water, and flame-resistant material that you can leverage for your next promotions. These cork products provide lovely and useful promotional kitchen products while promoting sustainability.
In case you would like to know more about our cork products, here are some insightful blogs you surely don’t want to miss out on:
4. Biodegradable Personal Accessories
PLA Drinking Straws
PLA drinking straws are made from renewable plant-based materials. In contrast to their traditional plastic counterparts, they require 68% fewer fossil fuel resources to produce and are commercially compostable to boot. Great to be your travel companion, these PLA straws are lightweight enough to slip in your day bag. On top of that, these straws are completely free from any pesticide and other harmful chemicals.
Looking up for more eco-friendly straws for your next marketing event? We got you covered here!
An excellent alternative to plastic drinking straws, these grass straws are designed for one-time use only. Wondering how it is a good choice for sustainable branding? Read on this blog.
Made from stainless steel, these custom drinking straws are reusable! Check out the available varieties for these green promotional gifts through this case study.
Disposable bouffant caps or poly headcovers are versatile marketing tools that are widely used in different industries.
It is important personal protective equipment (PPE), especially in the FMCG industry, to prevent cross-contamination at all costs.
This poly headcover is elastic and breathable, which makes it comfortable to wear. On top of that, it is made from vegetable-based plastic material that is biodegradable and nature friendly.
Creating A Impactful Event
In this modern world, where advanced technology seemingly takes the spotlight every time, why should you consider including this eco-friendly promotional merchandise and take sustainable initiatives in your next marketing event?
For event marketing managers, utilizing eco-friendly promotional merchandise in their promotions can greatly impact their business and the environment. Sustainable development has become a real buzzword for both B2B and B2C events these days. It is important to take notice of the need to create events with a reduced carbon footprint.
Whether it is an exclusive dinner, a virtual webinar, or you’re sponsoring a trade show, events offer a unique chance to interact with your customers and clients on a more personal level. Incorporating these eco-friendly promotional products into your next marketing event can tell them what your brand is all about.
As the market becomes more environmentally conscious, appealing to their demand for businesses to be more environmentally responsible will help you remain top of mind and educate more customers about sustainable advocacies. On top of that, it will cultivate your brand’s creativity to produce more sustainable innovations in the future.
How Can ODM Help?
We specialize in custom products. This enables you to have a promotional product unique to your company. Having such a standalone product can set you apart from your peers in the growingly competitive business sector. Our services ensure we take part in as much of the process as you require. The result is a tailored product to take your brand to the next level.
The ODM team has been helping business owners, retailers, and manufacturers develop unique and customizable eco-friendly packaging ideas and marketing gifts for years now. From eco-friendly corporate gifts to eco-friendly packaging concepts, and biodegradable products, we can help you out!
So, do you want to be part of the change? Why not include these sustainable product ideas in your next event marketing campaign? Don’t forget to quote the product codes mentioned above in sending us an email of inquiry. Contact ODM now! We would love to hear from you!