Winery Marketing: 5 Best Ways to Use Bottle Tags in Your Business

Just like any other drinks promotional campaign, winery marketing can also be tough and challenging. But sometimes, going back to the basics is what you need.

For instance, utilising bottle neck tags to launch or introduce products in-store still works. And Villa Maria wine proves that with its recent wine promotion.

Villa Maria is a wine brand which originates in New Zealand. It has been in the winery industry since the 1960s. Today, Villa Maria is globally recognised and adored for its bold, expressive and exceptional New Zealand wines.

Why Are Shoppers Hooked with Villa Maria’s Bottle Tags?

Though the bottle tags are not associated with any of Villa Maria’s special offers, they are still highly effective tools to pique shoppers’ interests.

Listed below are some of the reasons why people are loving these winery marketing ideas.

The bottleneck tags come in unique designs.

The first bottle necker idea comes with flower and bird designs.

The back of the bottle tags is customised with Villa Maria’s logo.

It is made of light wood material, giving it a classic appeal.

The second bottle necker design gives summer vibes to store shoppers.

It features Villa Maria’s famous summer wines.

Likewise, it is made of paper yet seems to be durable.

The bottle neckers are informative.

Aside from their unique designs, the bottle neckers become more effective as it is integrated with a QR code. Once the customers scan the code, it will direct them to Villa Maria’s official website, wherein they can get more details about the brand, its products and recipes.

5 Ways to Use Bottle Tags in Wine Marketing

1. Bottle tags to promote in-store competition.

Instead of using large posters or banners to promote in-store competitions, utilising bottle neck tags is indeed a unique way to consider.

Of course, you cannot put all your promo details on this small piece of paper. However, you may integrate a QR code system and direct them to a dedicated promo site.

Here’s an example of a successful in-store competition using a bottle tag idea.

5 Ways Campo Viejo Bottle Hang Tag Promo Captured The Market

2. Use to introduce new drink recipes.

Bottle tags are also ideal for introducing new drink recipes. Other brands printed their recipes on their product packaging. But if you want to try something new and creative idea, using a bottle hang tag is another option you may try.

See how Tito Vodka integrates it into its promotion.

Tito’s Spikes Up Vodka Marketing Strategy With Custom Bottle Tags

3. Bottle tag ideas to promote a new product.

Using bottle tags is also perfect for promoting a new product in the market. The tags should include important details about the product to familiarise shoppers with your new offering. In addition, you may also add your brand’s website, which people may explore to discover more about your new product.

Here’s an example of an informative bottle hang tag design:

How To Get Noticed With Custom Bottle Neckers

4. Bottle neck tags to enhance product presentation.

Bottle tags can make drinks more aesthetically pleasing in-store. They can be stylish decoratives to capture shoppers’ attention, encouraging people to check on the item. With that said, Villa Maria’s bottle tags are undoubtedly the perfect examples to consider.

Get inspired by this tag design idea from Pyrat Rum.

5 Tricks to Create A Striking Liquor Bottle Design With Pyrat Rum

5. Bottle neckers to offer promotional gifts.

Promotional gifts indeed help attract shoppers. But if you’re looking for a more innovative way to do it, how about utilising bottle tag ideas? You may consider using custom luggage tags, which you may directly attach to your bottle.

Likewise, you may consider attaching other custom merchandise, such as jiggers and wine aerators, for your bottle tag ideas. Check this out!

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Putting It All Together

Bottle neck tags are an increasingly popular method of many winery marketing strategies. They are a great way to make products stand out from all the rows of other bottles on the shelf and draw customers to your product.

Thus, if you are in the winery business or other drinks and planning to consider using bottle neckers in marketing, we at ODM are here to assist you! Our product designers from Mindsparkz are here to create any designs you need whilst we are here to produce the items.

Aside from bottle necker tags, we also produce bottle glorifier displays, promotional wine gifts, wine packaging designs, and all types of beverage display stands.

Here at ODM, we can help you find, design and create the best promotional product ideas that suit your needs and budget. Contact us today to get a quote.

ODM has been helping drink brands create their promotional merchandise since 2003. See some of our projects and collaboration with them.