Marketing Drinks: What Makes these Wine Promotional Gifts Effective?

Yearly, wine clearance might be an insurmountable task for anyone. However, a few tricks of the trade can flip it on its head and make it the talk of the town. One universally known wine marketing idea is offering wine promotional gifts.

We recently received a brochure with a letter from a renowned wine merchant, Laithwaite, about their spring clearance sale and all the amazing wine promotional gifts we could get. To further our knowledge of effectively doing a clearance sale, we’ll be looking into Laithwaite’s marketing wine brochure. Let’s get this started.

Known for their club, Sunday Times Wine Club, Laithwaite has been in the industry for over fifty years. The company has been exploring the world, looking for individually produced great wines and delivering it to its subscribed consumers.

What Makes these Wine Promotional Gifts Effective?

1. It gives a valuable gift with purchase.

Laithwaite’s wine promotional gifts are a bottle of Ca’Bolani Prosecco Anniversario NV for 12 bottles of wine and a free foldable picnic table with two free branded wine glasses for 24 bottles of wine.

Aside from listing down the market value of these wine promotional gifts, these branded wine gifts are all practical rewards. These all add value to the purchase.  For instance, to a wine lover, an additional bottle of wine for free to an order of 12 bottles means they’re getting more than their money’s worth.

Moreover, a foldable table and two branded glasses could instantly make anyone think of a relaxing and fun get-together. It already opened an opportunity for the consumer to fully experience wine tasting and for the brand to be present on this pleasant occasion. Further strengthening the connection of the brand and the good feelings it evoked.

2. It address its consumers personally.

Laithwaite runs on a subscription plan system and the wines are delivered to a consumer’s doorsteps every 3 months. Since these wines are from small winemakers, some of the might not be in your local supermarkets. It helps Laithwaite to approach consumers like a personal wine concierge.

Aside from that, the promotional wine boxes delivered not only include the bottles of wines but sometimes wine promotional gifts and detailed expert tasting notes. This helps the consumer get more immersed in the tasting and appreciate the winemakers more.

This practice is notable and goes for the consumers as well. Case in point, the letter ODM received is addressed to us. This is great practice because it makes the consumer feel valued, seen and special. It helps consumers build a good relationship with the brand which fosters loyalty and turns them into regulars. For this reason, it’s a great wine advertising idea.

3. It highlight crucial information.

As we’ve seen from the letter and the brochure, it highlighted important information it wants the consumers to process the most. Such as the wine brands, the wine promotional gifts, the amount the consumers can save and the amount of each bottle based on the type of the wine.

Moreover, information such as free delivery, the minimum amount of each bottle of wine and the maximum amount people can save are all given extra importance and space.

This is very important because people are usually bombarded with information every day. Helping them see the key points they need to purchase by putting them in a symbol, highlighting them or using larger font than the rest of the brochure, makes it easier for consumers to process the information.

4. It conveys urgency.

All over the brochure and the letter, people can clearly see words such as, “limited stocks,” “will sell very quickly,” and “order as soon as possible.”

The repetition of these phrases exudes an urgency that people couldn’t help but feel. It also adds a value for the products since it’s only offered for a limited amount of time.

Add all of the ways stated above to this persistent urgency and people would be making impulse purchases.

5. It is timely.

As clearly seen in the design of the brochure, it’s a clearance sale for spring. This season is in between winter and summer which makes it a fit season to go out. When the temperatures are not as low as in winter and as high as in summer.

This makes the wine promotional gifts such as a foldable picnic table and custom wine glass come in great timing. Consumers are promised a good time outside with their loved ones and loved wines.

More Laithwaite drinks marketing to learn from:

Check out how Laihtwaite teases its consumers with mystery cases and simultaneously ensures them these will only be top-quality wines. And giving consumers a free gift on top of all of that!

Draw more prospective clients through discounts and wine promotional gifts. Read more about how Sunday Times Wine Club executed that.

Here are more wine promotional gift ideas you might love to consider for your own promotion:

Wine Marketing: Attract Customers with a Customized Cheese Board

Making “Pour” Decisions? Not with this Custom Wine Glass Holder!

Luxury Corporate Gifts: Wine Accessory Set for Clients

Branded Wine Gifts To Make Your Guests Put On Their Drinking Caps!

Other related marketing strategy:

Look at how Fine European Wine adverts to different customers and reach a wider audience. Read more details below:

How do your consumers usually enjoy their wines? If they drink it with cheese, then this gift idea is perfect for your next promotion!

More promotional ideas for your wine and cheese pairing! This wine promotional product is especially well-thought-out because the cheeseboard complements the wine dispenser.

Overall,

It’s extremely beneficial to get personal and make each of your consumers feel valued. It can offer a sense of belongingness that all humans generally crave. Add layers of wine marketing strategies and quality products, and you might last just as long as Laithwaite.

Where Can ODM Come In?

We’re in the industry of quality promotional products for decades, as well. We offer services from custom merchandise to display units and gift with purchase ideas. ODM works closely with our clients from brainstorming to production and sourcing. This is to ensure we only provide you with the best service you need for your business. Contact us today!

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