Everyone else is competing for the customer’s attention. The retail store is filled with distractions that can draw their gaze away from your products and toward other things. Coming up with an excellent way to command attention will stop them in their tracks and notice what you have to offer. How can you do this with a digital retail display?
While the experience you create for shoppers is important, the way you present yourself is equally vital. Let’s take a closer look at this fantastic example of an end cap display from Enfakid. What made it stand out in the Hong Kong market?
Digital Retail Display from Enfakid
The retail end cap is a very effective way to reach your target audience. It is the best option if you want to target people who are in a hurry and want to buy something quickly. It’s also great for impulse buys because it makes things easier for the customer.
The end cap is highly visible, and we love how this in-store promotion is placed in this advantageous position.
This kind of strategy is very beneficial for the brand because it allows interaction with its target audience and increases brand awareness.
On top of that, we also love how the point-of-sale display incorporates a digital advertising screen that makes it more effective in pulling customers’ attention.
Promoting the brand as a unique formula in Hong Kong, this digital screen display certainly captures its target audiences in an impactful way.
The product display design is notable too.
What Are the Advantages of Digital Retail Display?
1. Increased engagement with customers.
Digital retail displays can help you engage with customers much more effectively than traditional static displays.
This can be done by using videos and other multimedia content, which will help keep the customer’s interest and attention focused on your product or service offerings rather than drifting off into other parts of the store.
2. Personalised shopper experiences.
Digital retail displays allow customers to access specific product information at the point of purchase.
They let you showcase all of your products and services in a single space, giving you the opportunity to highlight different items.
This means that more customers will see your message and hopefully take notice of what you have on offer.
3. More efficient use of space.
With the ability to show multiple images on one screen, digital retail displays can showcase more products than traditional displays.
They take up less room on shelves since they don’t need to stand upright as products do in stores with traditional displays.
They are also easy to install anywhere in the store, so you can put them wherever you need them.
4. Increased brand awareness.
Digital signage can help you to increase brand awareness in a cost-effective way.
They can be used as a standalone display, or in combination with other types of signage to create a cohesive look and feel that is representative of your brand.
People will see your adverts as they walk past, and this will increase their knowledge of your business and what it offers.
Here is how other brands are taking advantage of digital retail displays:
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Wrapping It Up,
There’s no better way to get people to notice your brand than by using an impressive digital display in your store. The size and brightness of a digital display mean that it can be seen from across the retail setting, which gets people curious about what it’s all about. This helps draw them in and encourages them to take a closer look at what you’re selling.
Harness Our Creativity
Are you thinking about revamping your point-of-sale displays for better in-store marketing yet not sure where to start? Connect with the ODM team today!
While most of our projects involve high-quality marketing and premium corporate gifts, we can also help develop unique and effective bespoke display stands for your business.
ODM, together with its POS design agency, Mindsparkz, ensure that we are always ahead of the game to guarantee that you will get new and innovative solutions for your marketing campaigns and promotions.
Contact us today to get started on developing a product that will go above and beyond your expectations!
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