Digital Advertising Screen: The Secret Behind Oculus Promotion’s Success

Indeed, Facebook proves that every impossibility can turn into a reality. Last October, the brand introduced its latest invention – the Oculus Quest 2 VR Headset. This high-tech gadget is currently domineering the market and is creating a great buzz worldwide. VR domination becomes more evident in various stores because of the digital advertising screen used by the brand to promote the product.

 

Facebook’s Oculus is the name behind the affordable, comfortable standalone virtual reality headset, branded game equipment, and software applications.

 

What is the Oculus Quest 2 from Facebook?

Quest 2 is the newest product of the Oculus brand. It is considered the most advanced all-in-one VR system yet. In addition, it allows users to explore an expansive library of awe-inspiring games and immersive experiences. It has advanced processing power, redesigned Oculus touch controllers, and has an incredible resolution display.

This all-in-one VR is designed mainly to provide an intense gaming experience and home entertainment. On top of that, Oculus Quest 2 VR is ideal for use during team and business meetings.

 

 

Why Digital Advertising Screen Works for Oculus?

A digital advertising screen features third-party ads, brand messaging, product details, menus, and event schedules. As a result,  it helps brands minimize the need for traditional poster printing, thereby reducing marketing costs in the long run.

Being aware of its marketing potentials, Oculus adopt this kind of advertising. Because it is a brand under Facebook, people would tend to set high expectations about its promotional campaigns. We have here the reasons the digital advertising screen fits perfectly with Oculus Quest 2 Promotion.

 

1. Engaging Display

Advertising is all about attention. As a business, your primary goal is to get the attention of your existing clients, or prospective customers. In today’s retail market, you are required to use everything you have in your marketing arsenal to take over the competition. Then having an interactive display would be a practical option.

We can’t deny that we are impressed with how Oculus entices shoppers with its digital advertising screen used to promote its VR product. The brand indeed chose the right tool for its marketing. The LED screen features an interactive and engaging display, making passersby curious about the promotion.

 

Furthermore, video is far more engaging than stills. Using a digital screen lets you leverage the hypnotizing power of video to snag and hold customers’ attention. Moreover, its vivid and bright designs can lure shoppers effectively, encouraging them to avail themselves of the product.

 

2. Provides The First-Hand Experience to Customers

Who would not want to experience this VR Headset? Being one of the latest products of Oculus, every customer would be eager to use this VR first hand. This interactive in-store display is gaining popularity as it provides a one-of-a-kind experience among shoppers, especially those who love to play video and computer games.

 

The brand uses experiential marketing to drive more customers to its designated kiosk inside the store. Consequently, it enables consumers to purchase the product and experience the brand as well. Having a personalized engagement creates a stronger connection between the customers and the brand.

The advertising screen does not just serve as a display. Since the VR needs a screen to operate, this advertising screen is also utilized to let shoppers experience the VR headset.

 

3. Mini POS Display

To make customers familiar with its VR product, Oculus provides a mini POS display wherein people can see the VR details. The presence of this mini display provides the item features, making them aware of the product functionalities.

 

Here are some digital POS display ideas used by famous brands in their marketing campaigns:

McDonald’s’ digital POS display is a great example of effective modern-day marketing. What we love about this POS display is its customizability, responsive touchscreen, and its clean and simple UI. We have seen this promotion in Hong Kong during the launching of McDonald’s Create Your Taste notion.

 

In the beauty industry visuals and aesthetics play a significant role in enticing consumers. These beauty products display shelves by Clinique definitely caught our eye in the busy department store in the UK!

 

To Wrap This Up,

What should we expect from Facebook? Being one of the most popular social media platforms and one of the highest income-generated brands, expect that nothing but the best from them.

Aside from the high-quality product, the digital advertising screen makes its marketing a surefire in the market. In this digital age, creating unique and engaging marketing strategies is very crucial for the brand to create an edge in the market tough competition.

 

Contact ODM

Planning to design your own marketing display for your next promotion? ODM is here to help you! Being in the sourcing industry for years, we strengthen our commitment to creating superb and unique POS display units for our clients. Together with our product design team, we ensure that make our clients satisfied with our service.

Get inspired by these innovative electronic and digital display ideas here.

 

More Blogs

How to draw customers to your brand using promotional digital signage? Here are the 5 ways to achieve this goal.

 

This hand sanitizer digital signage kiosk was indeed a hit during the Covid-19 surge. Timely and relevant, this POS display makes branding better during those trying moments.

 

Guinness promotional video display ideas intensified its retail store marketing in Singapore. Check this blog to find out more about the promotion.

 

Advertising becomes more creative day by day. This smartboard display can prove how marketing evolves over the year.

 

Digital POS displays are a fantastic tool for marketing and advertising. Here’s a brilliant example we found in Zhuhai, China.

 

Frequently Asked Questions (FAQs)

What is digital advertising screen?

A digital advertising screen features third-party ads, brand messaging, product details, menus, and event schedules. As a result, it helps brands minimize the need for traditional poster printing, thereby reducing marketing costs in the long run.

Why digital advertising screen important to a business?

Using digital advertising screen in marketing helps businesses to increase its engagement with customers, grab the attention of shoppers, and increase their sales. Moreover, it also helps increase brand awareness and visibility.

Does digital advertising screen suitable to my business?

Digital advertising screen can be used all across industries. Digital screen are ideal for indoor and even outdoor marketing.

 

Cadbury’s state-of-the-art virtual reality marketing display got a lot of attention in several airports including London Heathrow, Stansted, Luton, Singapore Changi, and Sydney. This interactive digital display is part of Cadbury and Premier League’s partnership. This, a very effective way to augment traditional marketing.