How Soltan Win Over Customers With Personalised Merchandise for Kids?

What’s the best way to win over your customers when you’re in a tight in-store competition? Nothing can definitely make your products more appealing than offering branded gifts with the purchase along with them. To cite a remarkable example from the market, let’s have a look at how Soltan, a leading suncare range for adults, children, and babies, has won over customers with their latest on-shelf marketing that showcases awesome personalised merchandise for kids.

 

The brand has partnered up with Illumination, an American film and animation studio, for this in-store advertising. The company was greatly known for its amazing animation projects such as Dr. Seuss’ The Lorax, The Secret Life of Pets, Despicable Me, and the star of this collaboration — Minions! The promotion has ended last August 24th and undoubtedly stirred up excitement on the retail shelves of Boots UK.

 

Winning Over Customers With Soltan

1. Leveraging Strategic Collaboration

Teaming up with big companies can be a very powerful way for brands to spur growth and augment brand awareness. Co-branding, also known as a brand partnership, is a branding strategy that utilizes two or more brands to promote or produce a shared product or service. Leveraging this strategic collaboration can bring a lot of benefits for both brands, such as extending the brand reach and creating a lasting impact for their target audiences.

Take this superb example from Soltan and Illumination! Evidently, these brand names are big in their own industries. Utilizing one’s strength has made their partnership stood out in the retail space. This collaboration has made each brand’s customer base raving because of the exciting promotional licensed merchandise that it offers. And this brings us to our second point.

 

2. Remarkable Personalised Merchandise

Minions are just one of the adorable animation characters that this generation has known. These small, yellow creatures can catch the attention of both kids and #kidatheart because of their wit and charm. Producing any custom promotional product associated with them can definitely boost sales for any brand. What more if you integrate them with high-utilized promotional products such as water bottles?

We totally love this personalised merchandise from the Soltan x Illumination because it combines cuteness and functionality in one. It just not offers eye candy to the shoppers but it also provides them a tangible piece of the collaboration that they can take home and use in their everyday lives.

 

3. Informative Shelf Edge Talkers

Thanks to the custom shelf talkers attached to the retail display rack, shoppers won’t miss out on this adorable promotion. The shelf edge talkers carry all the necessary information that any interested customer can ask for. Imprinted with a Minion character and the water bottle designs, it is definitely effective in piquing the curiosity of any passersby. It is just one of the reasons why we strongly recommend getting these promotional tools for your shelf marketing.

 

4. Evoking Emotion Through Marketing

When you look closer to the shelf edge talker, you can read the line “Protect your mischievous minions with Boots, always 5* UVA protection” which we find potent in evoking emotion among shoppers. Upon reading the words “mischievous minions”, customers can easily think of children who always have the energy to play under the sun.

This is an effective tactic especially for parents who wants the best products for their kids and will be driven by their desire to protect them all the time. Besides, they will also find the GWP merchandise worth more than they pay for.

 

In Conclusion,

Truly, collaborating with big brands and producing licensed personalised merchandise is one of the best strategies you can leverage to win over customers. It is a smart move to extend your brand reach and further build branding that will help to keep your brand on top of your audience’s minds.  Aside from offering them a remarkable GWP product, it can also be great collectible merchandise that can keep the interest of fans burning.

 

If you are interested to find more Minion licensed merchandise inspirations from other promotion stunts we have featured before, here are our favorites:

How Slata made its latest supermarket in-store promotion more exciting? Find the answer by reading through this blog.

 

With the release of the Minions movie, Nestle has produced awesome cereal packaging with the adorable characters imprinted on each. To add, the brand also come up with a custom POS display and even a promotional giveaway where fans can stand a chance to win a Minion Backpack.

 

We have spotted this chocolate promotion at a Cold Storage Supermarket in Singapore before. KitKat, a well-known chocolate bar brand by Nestle offered this gift with purchase chocolate promotion, which consisted of 2 packets of Kit Kat which came with a collectible Minions insulated bag.

 

With the goal of educating the people on the importance of keeping one’s teeth and gums healthy, Colgate has released its line of limited-edition promotional branded toys as part of its on-pack promotion in Asia.

 

How can you make your custom toiletry packaging more appealing to your target audience? What are the advantages of using this kind of packaging to increase profitability? Let us show you the answer with this case study.

 

Despicable Me is a movie franchise that has not only captured the interests of children but also adults. Check out this charming freestanding Minion themed POS display that is totally a head-turner!

 

Minion goggles are associated with the ever witty and adorable yellow creatures. What makes them a great on-pack gift? Let’s have a look at how Capri Sun made this promotion successful.

 

Where Does ODM Come In?

Here at ODM, we are committed to custom-branded merchandise for businesses. We understand the importance of offering unique and excellent promotional giveaways. Whatever your industry may be, we can get your message across as effectively as possible through promotional gifts and merchandise goods that represent your company.

As a product sourcing company, we have headquarters in one of the largest manufacturing hubs in the world, China. We work closely with our suppliers and awesome designers in Vietnam. If you want to know more about how we can help your company stay on top with promotional products, then, contact our team today.

 

Find More Interesting On-Shelf Promotions Here:

 

CMF design is a specialty in industrial design required for complex custom promotional products. Learn more about this process and it can improve your personalised merchandise by tapping the image below.