Custom Toiletry Packaging can improve the overall sales revenue of a company in different ways. It makes your brand stand out more as it is unique and it effectively attracts customers’ attention. This custom retail packaging specifically targets individuals who have children over the age of 3.
Why is Custom Toiletry Packaging a good idea?
- Gift set – Having on-pack gift sets product is better as it saves time and money. This is because more time and money is spent when looking for individual toiletries which also costs more than buying promotional gift sets. Customers are more likely to buy this as it is convenient and has everything they need. It also includes useful tools, such as a sponge and bath squirter that kids will love.
- Visually Appealing – The promotional product packaging have animation movie designs which children will want to have. With their pester power, this can be a possibility. Despicable Me and The Secret Life of Pets are highly popular movies and using these as designs for your packaging can boost your sales.
- Psychological Pricing – This is when the price ends with 9 or 99. This is a clever strategy to attract customers to buy the product as it makes them think that the product is cheaper. It also makes them think that the price is well-thought, such as the price for The Secret Life of Pets toiletries set which costs £3.49.
- Multilingual – The back packaging of the toiletries set have information in different languages. This allows the brand to reach a wider audience as more people are able to understand what the item is. This also allows your brand to be recognised internationally as it caters to markets in different geographical areas.
What could be better?
The placement of the product is not ideal as it is close to the floor. Generally, customers tend to look at products on the shelf that are on their eye level. This ensures a better brand visibility as it is more likely that the brand and product will be seen by more people.
Like this Custom Toiletry Packaging idea?
ODM Group is more than happy to help you start your next successful project. We can provide unique product designs and packaging services to adapt to your brand’s tastes and preferences. Low cost sourcing with high quality manufacturing solutions are also a possibility with the help of our merchandising team. We can also help you create your own custom promotional products, gift with purchase ideas, or even POS Display Units for a more effective boost in sales. Contact us today!
A Toiletry Bag GWP idea that might work for you:
Find out how and why Toiletry Bag GWP works.
Check out Yili’s promotional packaging for their yogurt packaging here: