When buying tickets at Hong Kong Airport Express (a train connecting the airport to the city) customers enjoy a free Toy Story toiletry gift bag along with a customized towel.
A toiletry bag is a great promotion at the exit of a plane, though on most long hauls there is already an amenity kit of some sort. Â Nevertheless, it is rare for railway companies to give out Gifts with Purchase of tickets so this will be a very pleasant surprise for international visitors.
More comments and analysis on this promotional campaign.
- A Spare bag very useful to travelers on arriving to a new country. Â Can be used for liquids / storing travel documents / toiletries etc..
- Customizable bags like these with licensed characters have high perceived value.
- This is one of the first impressions tourists will have of Hong Kong so very effective promotional products mechanism.
- Tourists are a good target for promotional events, as they have time and are open to discovering new things.
- You can add other promotional items inside the case (toothbrush, towels) and hence create a sense of surprise and excitement! Â Whilst the towel is great in this summer heat of Hong Kong, we also would recommend some Hong Kong Tourist Products. (See blog on gifting to Chinese for traditional gifts). Â Photo frames, chopsticks tool, Polyresin replica skyscape of HK etc.. all could be good cost effective alternatives.
