With the upcoming release of the movie Minions, we have been witnessing a rise of Minions themed brand collaborations with Nestle! Earlier this month, we shared Kit Kat’s chocolate promotion featuring the adorable characters. Today, our interns at ODM spotted this unique cereal packaging by Nestle.
In addition to the cereal packaging, Nestle went the extra mile with a custom POS display and even a promotional giveaway where fans can stand a chance to win a Minion Backpack! Promotional Giveaways are a quick and easy way to advertise your product on the shelves. Since cereal is such a staple in our lives, the Minions-themed cereal box will definitely be noticed on a shelf!
What We Can Learn from Nestle’s Cereal Promotion?
Minions are an extremely popular character amongst children and even parents. Many brands tend to overlook children’s influences on in-store purchases. However, kids’ pester power is one of the most effective ways to stimulate impulse buy. Not only will the Minion packaging attract the attention of children, but the additional Minion backpack will definitely get children to unleash their persuasive tactics on their parents.
Increases Brand Awareness
By implementing custom packaging on a variety of their products such as Honey Stars and KoKo Krunch, it helps Nestle stand out amongst the different cereals on the shelf. In addition, Nestle also made a custom retail store display for the cereal which was found near the cashiers! The location and the adorable characters on the side definitely help the products to stand out.
Along with the custom cereal packaging, Nestle is also giving away 150 Minions Backpacks! Customers have to join via a 6-digit code found in the box of cereal. This helps to encourage repeat purchases so that customers have more chances to win the minion bag.
Custom packaging, POS displays, and promotional giveaways each have their own role in increasing brand awareness and sales when executed correctly. It can help capture shoppers’ attention and differentiate your product from others in this saturated FMCG market. Overall, it is important to remember that a well-planned marketing campaign can do wonders for your brand’s performance.
How can ODM help?
Were you inspired by Nestle’s collaboration with Minions? Contact us today! ODM has years of experience in the promotional product industry and has worked with global brands with their in-store promotions. Furthermore, we are well-experienced when it comes to on-pack promotion, gift with purchase, in-store display, POS Displays, and many more. Having full expertise and understanding of the market and FMCG industry, we know what kind of products are trending and appealing to customers. Our design team, Mindsparkz, can also help bring your concepts to life.
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