Gifts Made Perfect: How To Find The Right GWP Supplier For You?

Gift with purchase is a tried and tested marketing strategy across industries. It is proven to increase sales, attract new customers and build brand loyalty. However, its success is tied to the GWP supplier your business chooses to work with. Hence, we’re diving deep into GWP and its types as well as tips to find the right GWP supplier for you today!

What is the Gift with Purchase Marketing Strategy?

The gift-with-purchase (GWP) marketing strategy is a powerful tool that benefits both the brands and the customers. It typically involves a complimentary gift branded with the business’s logo or name which customers can get for free after they purchase a product of the brand.

The strategy aims to increase customer engagement, drive sales, enhance brand loyalty, and create a positive customer experience. Moreover, it generates buzz around the brand due to the excitement of getting the free gift. Consequently, driving word of mouth spread for new customers.

Types of GWP Promotions

With that in mind, it is also a marketing strategy that gave rise to various types for the many ways brands utilise them. We’re listing the most common one here for you!

Free Product

The free product GWP promotion utilises a complementary product that customers can get for free. They can come in sample sizes for newly launched products so customers can try them or as full-size products for a generous incentive.

Bonus Item

This GWP promotion uses accessories or additional items that are related to the main product customers are purchasing. For example, when they purchase a mobile phone, they can get a memory card as a bonus item for free.

Tiered Gift

The tiered gift strategy incentivises customers based on their purchases. The brand will give them a free gift depending on the product they purchase or the amount they spent. This is a strategy that urges customers to spend more to get rewarded better.

Limited Edition Gifts

Customers receive a promotional gift that is exclusive or limited in availability. This creates a sense of urgency and exclusivity, motivating customers to make a purchase to acquire the unique item before it runs out.

Seasonal Gifts

This type of GWP, compared to the bonus item, is tied to the season and not the main product. Hence, when customers made a purchase on a brand doing this type of GWP merchandise, they can expect to receive a free gift based on the holiday or the season like Christmas or Halloween.

GWP Supplier: What Do They Do?

A gift-with-purchase (GWP) supplier is a specialized company that provides products, services, and support related to gift-with-purchase promotions. GWP suppliers work closely with brands and businesses to understand their marketing objectives, target audience and desired branding message.

They collaborate with the brand’s marketing team to curate a selection of suitable branded gifts that align with the brand’s image and resonate with the target customers. They also streamline the process for a seamless GWP campaign from the brand to the factory up to the retail stores.

How To Find The Suitable GWP Supplier For You?

1. Check their experience.

Look for a supplier with a proven track record in providing GWP solutions. Experience indicates their understanding of the industry, their knowledge of effective strategies, and their ability to deliver high-quality products and services.

It’s also crucial to partner with a supplier that can consistently deliver on time to ensure the success of the marketing campaigns and customer satisfaction. Assess the supplier’s ability to meet deadlines.

2. Consider their reputation.

Consider the supplier’s reputation in the market. Research customer reviews, testimonials, and case studies to gauge their reputation for reliability, professionalism, and delivery on promises. A reputable supplier is more likely to provide consistent and satisfactory GWP solutions for your business.

3. Assess their product quality.

Assess the supplier’s product range and the quality of the items they offer for GWP promotions. The products should align with your brand image, target audience, and the preferences of your customers. Ensure that the products are of high quality to reflect positively on your brand.

It is also just as important to note the supplier’s ability to accommodate your changing needs. Assess whether they can handle varying order volumes, seasonal demands, and potential growth in your GWP campaigns without losing quality in production and workflow.

4. Ask for customisation options.

Any business promotion must be customised to meet their branding needs. Therefore, you must check if the supplier offers customization options for your GWP products. This can include options such as branding, packaging, or tailored messaging.

It’s also vital to look for a supplier that demonstrates a willingness to innovate and offer creative solutions. They should be able to suggest new and exciting GWP ideas that align with your brand and help you stand out in the market.

5. Ensure ethical practices.

Since environmental and social consciousness continues to rise in the market, it is important to consider a supplier’s sustainability practices and ethical sourcing. A supplier’s commitment to eco-friendly materials, fair labour practices, and responsible manufacturing processes must be aligned with your brand values.

Check out more gift with purchase promotions here:

Robinsons, an English fruit drink brand, is the official soft drink provider of the Wimbledon Championships. In line with this, the brand offered a free family tennis lesson with every Robinsons purchase!

How Robinsons Win Customers With This Gift With Purchase Strategy?

In this retail promotion, customers can easily get a free highball glass if they purchase any of the participating brands! Check out more details here:

5 Reasons To Raise A Toast On These Drinks Gift With Purchase Offers

Customers can get a branded coffee cup as an on-pack GWP merchandise of Franck Gold 200-gram. Find more details you can use for your own promotion here:

5 Pro Tips for Running an Effective Free Gift with Purchase Campaign

Here are more blogs to help find the right manufacturer for your needs:

Wooden box packaging certainly has an elegant and classic impression on customers. Hence, we prepared 5 tips to find a suitable wooden packaging manufacturer for you below!

5 Tips to Find the Best Wine Box Manufacturer for Your Drinks Business

Retail LED displays are a great in-store marketing strategy. To get your own LED display, we listed some notes you should consider for an LED display manufacturer here:

5 Things to Consider in Choosing Your Retail LED Display Manufacturer

Polyresin crafts are a good and popular choice for promotional merchandise so in this blog, we listed the qualities you must be aware of when choosing a polyresin manufacturer.

How to Choose the Right Polyresin Merchandise Manufacturer?

GWP Supplier FAQs

All you need to know about GWP supplier!

What is a gift-with-purchase supplier?

A gift-with-purchase supplier is a specialized company or vendor that provides products, services, and support related to GWP promotions. They offer a range of services to assist brands in implementing successful GWP campaigns.

Why is a gift with purchase supplier important?

A gift-with-purchase (GWP) supplier is important because they have specialized expertise in sourcing, manufacturing, and delivering gifts that accompany customer purchases. They streamline the process, ensuring efficiency and cost-effectiveness for brands and a successful GWP campaign that enhances customer experience and drives brand loyalty.

How can I select the right GWP supplier for my brand?

When selecting a GWP supplier, consider factors such as their experience, reputation, product range, customization options, reliability, cost, sustainability practices, and customer support. It's important to have direct communication and evaluate their capabilities to ensure a good fit for your brand's needs.

In conclusion,

Finding the right GWP supplier can make or break your marketing campaign. Their experience, reputation and creativity must be assessed as well as the ethical practices their exercise in order to ensure success.

Lucky for you, ODM is a GWP supplier with decades of experience in the industry. We were established in 2003 and since then committed ourselves to finding approaches that work and fresh innovations that are up to the trends for our clients. We also have our own creative team, Mindsparkz, who can closely work with you from product brainstorming to sourcing and production. Don’t hesitate to contact us today!

We have also worked with different brands across industries for a GWP promotional product aligned to their branding and marketing needs. You can check them all below: