How The Sunday Times Gain New Customers With Wine Club Gift Ideas?

The Sunday Times Wine Club, a highly successful wine club launched back in 1973, is one of the UK’s wine subscription trend pioneers. With years of serving a great collection of wines and fantastic wine club gift ideas to its customers, it has become one of the country’s most prominent wine merchants with its subscription services.

 

Recently, the wine club has kicked off a tempting exclusive promotional offer to its new wine plan customers. In which they can save over £100 on their first purchase of Top Customer Favorites. This wine collection includes the Durif Shiraz, Pinot Grigio White, Grenache Wine, smooth oak-aged Rioja, and New Zealand Sauvignon.

But you know what’s more incredible? New customers can also get four Dartington Crystal wine tumblers and a complimentary bottle of Ca’ Bolani Prosecco with this subscription offer!

 

Wine Club Gift Ideas from The Sunday Times

1. Dartington Crystal Wine Tumblers

Recommended by one of the best-known names in the wine industry and featuring the slightly flared “Laithwaite lip,” stemless wine glasses are designed for the enjoyment of any style of still wine. The base of each crystal wine glass carries the “Tony L” signature as a mark of authenticity.

 

2. Ca’ Bolani Prosecco

Ca’ Bolani Prosecco is a step above most. This free bottle of bright, light clear straw yellow sparkling wine will definitely be an excellent treat for new customers with its extraordinarily harmonious and pleasant flavor.

 

What Makes Them Effective in Gaining New Customers?

Offering Sign-Up Discounts

When you offer sign-up discounts and sales, this will draw more prospective customers to your business. It is undoubtedly one of the best ways to get people hooked on your promotional offer and lead them to do more business with you. Consequently, increased traffic will typically lead to an increase in sales.

 

A Great Deal of Bonus

These wine club gift ideas from The Sunday Times are definitely a great deal of bonus for any customer. Looking at the advertisement, who could turn a blind eye to these fantastic complimentary gifts with purchase, right?

Dartington Crystal is always a reliable brand when it comes to drinkware. It is one of the most popular British manufacturers of crystal glassware and produces the most refined wine glasses for delightful drinking experiences. While Ca’ Bolani Prosecco is one of the most stylish Proseccos you’ll ever taste, making a free bottle a total heaven-sent for wine lovers.

 

Providing Convenience to Customers

For customers, joining a wine club is the most convenient way to get wine delivered to their doorstep. It can also help them discover styles of wine that they might not otherwise dare to try and find their latest favorite.

Through this wine marketing strategy, the wine club has improved its reputation in providing convenience to its customers. Indeed, promotional gift offers effectively piquing your target audiences’ interest and letting them know your brand values.

 

Utilizing Newspaper Display Advertising

Who says that the traditional form of advertising is out of style? According to a study conducted by effectiveness consultancy Benchmarking for Newsworks, utilizing newspaper display advertising actually triples ad campaign effectiveness. Additionally, it even helps other media such as digital advertising become more effective. We believe that this strategy has given the wine club a lot of unrivaled benefits that helped this promotion score a success.

 

Builds Customer Loyalty

The Sunday Times Wine Club is one of the most highly-rated wine clubs in the UK, continuously bringing top-notch wine experience to its patrons. The wine club has also won the 2021 International Wine Challenge as the best wine online retailer of the year.

Apart from its exceptional wine range, one of the most prominent reasons we found how the wine club made it possible is having the best customer service and giving fantastic wine club gift ideas to its target audiences.

This customer loyalty program has certainly build customers’ trust and admiration for the wine club, sustaining its integrity to the market.

 

More Wine Club Gift Ideas

Are you looking for the coolest custom promotional products for your wine business? Learn how this barrel-shaped wine tool kit can help you pull more customers closer to your winery through this case study!

 

How can you target wine-loving customers who are also eco-conscious at the same time? Why not consider giving them this luxury corporate gift idea? Totally sustainable and premium looking, this will certainly wow your recipients.

 

In this blog, we have compiled the best-branded wine gifts that you can offer to your customers and clients. Make sure to check it out!

 

Wrapping It Up,

With wine club gift ideas, the opportunities for your winery are endless! Leveraging promotional wine gifts will definitely bring your name out there and catch the attention of your target audiences.

Take these remarkable examples from The Sunday Times Wine Club, which plays a massive role in encouraging and supporting upcoming winemakers to help them make outstanding wine subscriptions and gain new customers.

 

How Can Our Team Help You?

Interested in revamping your wine business by producing excellent wine promotional products and bespoke custom wine packaging? If so, then do not hesitate to reach out to our team!

You can turn to our company for excellent services from product design, customization, and shipping.  Together with our design agency, Mindsparkz, we will help you plan and create the best promotional gift that suits your brand. Contact us now!

Find more interesting case studies about wine promotions below.

 

Pouring Wine Promotion Ideas to Inspire Your Next Campaign:

 

How can your product packaging offer an out-of-the-box experience? Tap the image below and find the answer and other tips for creating suitable packaging for your brand.