A gift with purchase is a great way to immediately engage the client with your product. The use of a promotional gift offer will entice customers to buy your product. It is also a unique way to market your brand, as the gift can feature your logo. We recently spotted this in Ho Chi Minh, Vietnam. Toothpaste company Close-Up promoted an offer of ‘buy two toothpaste tubes and receive a free cup’.
The clients are on the spot enticed into buying two of the toothpaste, knowing that they will have a promo gift offer in return. On-pack promos are therefore great for sales boosts and maximizing your brand’s impact. See this blog about on pack cereal promotion to learn more about that.
The promo gift adds to the product itself. It is not like the typical opaque, mint-flavored toothpaste of the time. Indeed Closeup debuted in 1967 as a clear red gel with a spicy cinnamon taste and mouthwash right in the toothpaste. The cups, therefore, complement the item, as users will need it to rinse after they brush.
How a promotional gift offer will boost your sales:
- Increases Customer Loyalty: one of the best ways to attract the client’s sight is to give them free items. The clients will feel like they are getting an extra item for their money. As a result, they will stay loyal to your brand.
- Increases Sales: Buy 2 and get a free gift incentives are a great way to boost sales. Indeed, clients are more likely to buy more of your product if there is a gift for them
- Enhances Brand Remembrance: the promotional gift offer has your branding on it. In consequence, you are seen beyond the shop floor. Marketing gifts are a win-win!
- One of a Kind Product: that you can get only through buying the consumer good. This is just one of the many reasons why a personalized promotional marketing gift items have so much success.
Would a promotional gift order enhance your profitability and sales? We’d love to hear from you – get in contact with the ODM Group today!
Blogs you may also enjoy:
We love how Jeff de Bruges enhanced their customer experience with this promotional gift offer
Sweetener brand uses a promotional coffee cup to boost sales
Another example of toothpaste brands enhancing customer experience through promotional gift offer