The Haig Club is world renowned for their Scotch whiskey, and they have now come out with a sensational new free branded hipflask promo in Duty Free. The company is offering customers this high end gift with every 2 bottle purchase. The promotional gift comes in an elegant, bright box.
The item itself is made from a shiny copper and is engraved with the company name, and as a result this gives the promotional hip flask the same high quality feel as the brand’s whiskey. This will give customers the perception that what they are getting is an exclusive product from the Haig Club, and not just a free promotional item.
In addition, because of the high quality of the product, existing customers may even gift this free branded hip flask for Christmas, birthdays, anniversary etc, as it is a branded promotional gift from a brand with a perceived higher value. Consequently, a potential new customers is introduced to the brand in a memorable way.
Why do we like this branded hipflask as a promo product?
- High quality. The Haig Club provided customers with a high quality promotional product, which in turn reflects the sort of quality first time customers can come to expect from the brand.
- Boost in sales. This gift with purchase strategy will attract more customer to try the product and to purchase 2 bottles in order the get the promotional gift.
- Customer loyalty. Customers which have already tried this brand’s drink will also be delighted with the free branded hipflask promo, and provided they receive excellent service for their loyalty, the business will continue to attract more and more customers through positive word-of-mouth.
Thus, a free branded gift with purchase, when executed correctly can be an effective way for a brand to market themselves on a regular or seasonable basis.