We recently came across this GWP from Haig Club, a Scottish whisky brand. Since it’s inception the company has marketed themselves as a premium brand with the use of David Beckham, as seen below, as a celebrity endorsement. In their latest promotional campaign they have decided to use a premium hip flask as a gift with purchase every time someone buys a bottle of their whisky. The high-end POS display will also help attract customers and increase the perceived value of the product.
How can a hip flask incentivize purchase?
A GWP such as this will incentivize purchase by adding extra value to a product. The hip flask is a useful item and related to the product itself, a whisky bottle. Having a GWP that will be used together with the actual product increases the incentive provided by it. Customers are more likely to notice a product which has an eye-catching POS display and offers giveaways.
There are many other benefits with offering a GWP. It also works as a method of advertisement. Since the logo of the company will be printed on the product, other people will notice it, increasing brand awareness. The customer themselves will also constantly be reminded of the brand -increasing customer retention. These advantages make promotional products one of the most effective marketing methods available.
Feel free to contact the ODM Group to learn more promotional products. Our in-house design team, Mindsparkz, can also help you come up with new and unique ideas for your promotional campaign. Below are some other related products you can look at for more inspiration: