Brand activation is one of the trendiest terms in the marketing world. But what does it actually mean? One of the most important aspects is that it involves active participation from the customer either physically or digitally. This will help bring the brand alive and make it more memorable. In turn this will deliver tangible benefits for the company. A useful giveaway such as a solar power charger is a good way of achieving brand activation.
How can a solar power charger increase brand activation?
To actively encourage customer participation, it is important that a giveaway will be useful for the customer in their everyday life. The ability to charge your phone on the go has made power banks a popular product in the last few years. By having solar panels on the charger, this increases the charging capability and makes it last longer. It’s also an environmentally friendly product since customers don’t need to recharge their power bank in normal power sockets as often. This improves the CSR of the company and can help attract new customers.
While usually used to charge mobile phones it is a very versatile product and can be used for tablets and cameras as well, making it great for travellers. These reasons has made it a well-used and successful promotional product. It can be used for a number of different reasons including merchandise, giveaways, product with purchase (PWP) etc.
Feel free to contact the ODM Group to learn more promotional products such as this. Our in-house design team, Mindsparkz, can also help you come up with new and unique ideas for your promotional campaign. Below are some other related products you can look at for more inspiration: