4 Lessons to Learn from Using Custom Drinking Glasses in Marketing!

Custom Drinking Glasses for Marketing

Here are some excellent examples we found in different stores we’ve visited in different parts of the world. Check them out and get inspired by these excellent on-pack and GWP promotions.

1. Johnnie Walker Blue Label

Johnnie Walker, the renowned whiskey brand, joined hands with Riedel, a glassmaker company with the Hong Kong-based Japanese artist, Taxa to come up with this unique drinks gift box.

With every purchase of Johnnie Walker Blue Label, consumers will receive a drinks gift box.

The gift box contains two glasses as promotional gifts: the Spirit and the Neat.

2. The Famous Grouse

The Famous Grouse, Scotland’s most popular whisky brand and the best-selling whiskey launched its branded gift set idea as part of its marketing in Russia.

Its on-pack premiums include two custom drinking glasses.

The drinkware is branded with the company’s logo, making it more recognisable.

3. Jim Beam

Jim Beam’s whisky gift pack comes with two branded luxury drinking glasses.

The bottom of the glasses is delicately designed, making them look classy and elegant.

In addition, its crystal glasses prove that whisky is better shared with friends.

4. Bowmore Whisky

This Bowmore Whisky gift pack is undoubtedly a good choice for whisky lovers.

A complimentary custom drinking glass may seem like a small thing, but when it comes to alcohol, customers are willing to pay for quality and unique branding.

These free glasses can be used with the liquor inside the set or enjoyed separately as drinking glasses.

5. Johnnie Walker Gold Label

For every purchase of this Gold Label Reserve, customers have the chance to take home these two branded glasses.

Undoubtedly, this GWP promo lets them enjoy a delightful whiskey-drinking experience with their significant other or friends.

Comes in unique packaging, these custom drinking glasses stand out more inside the retail store.

6. Dewar’s

We’ve come across Dewar’s promotion in Beirut. It offers two free highball glasses to shoppers.

These gifts are available for every purchase of 750 ml Dewar’s White Label purchase.

The highball glasses are intricately designed, making them more appealing to whiskey lovers.

7. Maker’s Mark

Maker’s Mark 750 ml whisky comes with two custom design glasses.

The ancient family collection of cognac bottles inspired the elegant glass shape.

The glasses are made from quality glass material and are printed with Maker’s Mark logo.

8. Auchentoshan

The brand’s gift with purchase idea comes with two branded whiskey glasses.

The glasses are branded with an etching on the glass, whereas most companies screen-print their designs.

This shows off not only the quality of the glasses but the product as well.

Marketing Lessons to Learn from Custom Drinking Glass Promos

1. They should grab customers’ attention.

With so many competing brands using the same marketing gifts, it can be hard to stand out from the shelf. Thus, one surefire way to command attention from the get-go is to have designs that jump off shelves.

Customers often make unplanned buys when they see beautiful products on display, whether in the packaging or the main selling merchandise.

2. Use them to communicate your message.

Tumblers are the perfect place to print your logos to get your marketing message out to many people. For instance, when you offer guests drinks, you are not the only person who sees the branding but also your visitors. As such, your customized glassware can easily communicate your brand message to anyone who uses it.

3. Sell without Hard Selling 

Promotional drinking glasses can be a smart way to encourage people to purchase your products without hard selling. It is true that customers are easily getting annoyed when they are forced to buy a product. If so, adding complementary items to the product you are promoting can help attract customers effortlessly.

4. Make your customers feel valued.

Customers get more interested once they know they can gain and benefit from a brand. Thus, adding free items while promoting your primary product is the best way to do so.

Such a marketing strategy can surely help you generate sales whilst making your customers feel valued.

More whiskey promotional products to consider:

Unlike other ordinary ice cube moulds, these football-designed promotional bar accessories would definitely appeal to your customers, especially those who are fond of sports.

This wooden whisky box is specifically designed to serve as a company gift idea. With its functionalities, there’s no reason for your clients not to appreciate this fantastic gift set idea!

If you are in the drink and beverage industry, these promotional cork products would be great additions to your sustainable marketing ideas. As these items are made from high-quality and eco-friendly material, your customers would definitely love to grab them.

To Conclude,

Whiskey is one of those drinks you can just sip for hours. The finest malts unfold beautifully in the glass. To enjoy this drink more, drinking glasses are required. That’s what makes custom glassware a perfect complimentary gift to your customers.

You may use them as an on-pack gift with purchase offer, GWP merchandise, a contest giveaway or redemption merchandise. The decision is always up to you!

Contact The ODM Group!

If you’re convinced promotional glassware help boost your drinks promotions, feel free to contact our team today!  Our team of merchandisers and product designers has years of experience in sourcing, designing, and manufacturing promotional merchandise for the drinks industry.

Aside from drinking glasses, we also design and manufacture various promotional products for the distillery industry. These include custom beer flights, custom printed ice buckets, bottle glorifier displays, branded cocktail kits, branded coolers, branded wine gifts and creative beverage display racks.

Send us an email for more promotional product options. From Concept through to Production, we provide every service needed to bring new ideas to market.

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