With Chinese New Year just around the corner, many families are stocking up on alcohol for this festive season. So how does your brand convince consumers to pick you over thousands of others? Check out how Auchenston wins over customers with their branded whisky glasses.
Using GWP is a tried and tested method for FMCG marketing. There are many options for promotional products for the drinks industry, but our favourite would have to be branded glasses.
What do we love about this GWP?
The cups are branded with an etching on the glass, whereas most companies screen-print their designs. This shows off not only the quality of the glasses but the product as well. Which is sure to convince customers that they are getting their money’s worth.
When choosing a promotional product for your GWP, it is important to ensure that it is cohesive with your product and has practical use to the consumers. The goal is for customers to keep the GWP for as long as possible. This is why many beverages companies opt for branded drinkware. People are sure to use them frequently, if not for whisky, but for water etc. This helps in boosting brand awareness and recall.
Great Gift Idea
With the festive season of CNY just upon us, this product also makes for a great gift when visiting friends and relatives houses. The branded whisky glasses help to enhance the overall value and look of the whisky and is sure to be enjoyed by the recipient.
Overall, branded whisky glasses are a great way to stand out amongst the many brands donning grocery shop shelves, It is both practical and will be used frequently, thus boosting the overall brand exposure provided by GWP.
How ODM can help?
The ODM Group has years of experience in the promotional product industry. Furthermore, we are well-experienced when it comes to on-pack promotion, gift with purchase, in-store display, POS Displays, and many more. Plus we have a design team, Mindsparkz, that can come up with a new, unique and innovative product ideas
Our past clients, many who are big FMCG brands are very satisfied with the work that we do. We assure you that you will not be disappointed with the end result of the custom promotional merchandise. So, do not hesitate to contact us today!