6 Ways a POP Display Stand Can Influence Buying Behavior

If you are working in retail, you know how important a POP display stand is. It is the first point of contact customers have with your brand. Because there are so many products that compete for attention, a POP display is necessary to get your message across.

Here is an example by Vietnam-based Bein Hoa sugar. We sighted this awesome display in a supermarket in Ho Chi Minh. They used a branded FSDU to promote their products and highlight what makes them unique.

Store displays, fixtures, and all types of POP displays are a powerful tool in promoting certain items within the retail environment and influencing customers’ buying behavior. But what is the psychology behind this?

 

6 Ways a POP Display Stand Can Influence Buying Behavior

1. POP Displays Arouse Interest

People are always actively seeking to try new things and create new experiences. A well-designed, well-curated product display makes people interested in your products and ultimately convert them into loyal customers. That initial “hook” is what gets people invested in your brand in the long run.

 

2. Brand Positioning is Everything

When shopping, we tend to notice merchandise displays that are positioned near the entrance and along the aisle. This is why standalone displays are very effective when it comes to driving impulse buys.

In this example, you can see that Bein Hoa is placed along the end of a gondola display, making their products accessible to shoppers walking by. Not only does it make the products visible to potential consumers, but it also encourages people to add products to their carts.

 

3. Persuades Shoppers to Make Additional Purchases

A POP display stand is also a great tool to market smaller items such as razors, gums, and candies. They can be used to augment another permanent POP display or promotion by displaying other essential products that go together.

In this example, you will see that Bien Hoa’s product display is placed beside the shelf that houses various seasonings, giving customers more options to choose from, while also highlighting what makes them different from the rest.

 

4. Creates Sense of Urgency

A POP display stand is also ideal for promoting new products and special promotional discounts. Most of the time, they are used hand in hand with other informational displays to push customers to buy. They offer things you need when you need them.

 

5.  Highlights Novelty

In this example, you will see that being “Organic” is the number one selling point of Bien Hoa. And this is what makes them different from other brands of sugar. As people are always looking for something new to try, this piece of information gives them more reasons to buy Bien Hoa.

In essence, a POP display stand allows you to showcase what makes your brand different from the rest and why customers should choose you over others. People will feel as if what you are offering is something they will not find from other brands.

 

6. People Hate to Waste Time

Many in-store purchases are planned because shoppers hate to waste time and energy browsing through endless shelves of similar-looking products. So, what do you do to make sure that customers will not miss out on your offers? Use a retail display to catch their attention. This does 2 things: make your products stand out, and make them easily accessible to customers.

 

Would Your Brand Benefit from a POP Display Stand?

If so, we are here to help you out! Our team of designers and merchandisers at ODM is always ready to help you out when it comes to all your in-store display needs. We specialize in POS and POP displays as well as marketing gifts and custom promotional merchandise for the global market. Contact us today.

 

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Here is a brilliant in-store FSDU idea from Oreo. What makes this work?

 

We certainly love this branded FSDU by Royal Salute. It’s meaningful and well-curated, something passersby will enjoy to look at.

 

Airports are one of the busiest places in the world, hence why they are also a great place to promote luxury goods and drinks! Here’s how Maker’s Mark made their “mark” in Duty Free marketing.

 

This is how Dove’s FSDU ramp up their in-store campaign and boost their sales.