What is a Cardboard FSDU and How to Really Boost Sales

What is a cardboard FSDU and how can it help boost your in-store marketing? As the name suggests, FSDUs are standalone product display shelves usually placed along the aisle or checkout counters. Let’s find more details about FSDU and how it can boost your sales below!

 

Nestle’s Cardboard FSDU

FSDU or free standing display units are an indispensable part of the traditional brick-and-mortar store. They are designed with convenience and functionality in mind. We can see this being used to retail chocolates, alcoholic drinks, cosmetics, personal care products, and snacks. Take a look at this cardboard FSDU by Nestea. We sighted this in-store product display in 7-11 in Hong Kong.

Nestea is currently promoting its Nestea Royal Milk Tea Series. We particularly love the design of this cardboard FSDU. It matches up with the design of the can, creating a cohesive appeal that easily captures the attention of buyers.

It is a 5-tier branded FSDU. The top part is used for their marketing copy. This way, people will see what they are promoting right away. Another aspect of this freestanding product display that we love is the wheels attached to it. This means the display can be wheeled anywhere in the store with ease.

 

How to Boost Sales with Cardboard FSDU?

• Strategic Location Allows People to See Your Products Better

Good brand placement helps your customers locate your products easily. As such, this is effective in driving impulse purchases. Furthermore, FSDUs allow you to maximize the extra space in your shop.

Smaller standalone shelves can be placed near the entrance or squeezed in between two display cabinets or at the end of a gondola- virtually anywhere around the store.

Here are great examples from global confectionery brands that captured people’s attention right away!

 

• Make it Versatile and Portable

As in the case of Nestea’s freestanding display, FSDUs are usually portable and easily transportable. Furthermore, they are very flexible in that sometimes they are reused for different campaigns or products. Portable cardboard POS displays are not only easy to set up, but they also allow you to easily position your products in places where there is high foot traffic or where the best-sellers are.

 

• Be Creative

Creative displays are a surefire way to get your customers talking about your products. You want to appeal to their senses, make them guess, evoke a strong feeling, and compel them to act when they see your display.

Sensory marketing is what makes us tick. We love it when displays are engaging and interactive. Have you ever seen a display where you can actually taste, smell, or feel the product or try their services? These types of displays are what transform passersby’s into potential customers.

 

• Be Authentic

Freestanding displays are designed to help merchandisers sell their products effectively. Through eye-catching designs, they are practically inviting customers to go and check their products.

Take a look at this Japanese brand of liqueur. It upholds authentic Japanese aesthetics, which makes it really appealing to customers.

 

• Uphold Brand Reputation

The quality of your cardboard display also reflects the quality of your brand. As such, it is really important to invest in a high-quality freestanding display to uphold your reputation. Furthermore, it adds a pleasing appeal to your store.

 

More Materials You Can Use for Your FDSDU

 

• Acrylic

Renowned for its clarity and versatility, acrylic is a material that effortlessly lends a sleek and modern appeal as FSDU. Its transparent or translucent nature allows products to shine while remaining well-protected.

The durability of acrylic also ensures a lasting impact, while its capacity for precise moulding offers an array of possibilities in shaping FSDUs for a bespoke display tailored to product dimensions and branding requirements.

• Wood

Wooden FSDUs exude a timeless charm, perfectly suited for brands seeking a rustic or organic appeal. The warm and inviting aesthetics of wood instantly create a connection with brands embodying an elegant and nostalgic theme. 

A wooden FSDU also boasts a resilient structure that guarantees longevity for a display that harmonizes with the essence of the products they showcase.

• Metal

The formidable strength and industrial elegance of metal make it an exceptional choice for FSDUs designed to bear the weight of substantial or high-value merchandise. 

Made from steel or aluminium, metal FSDUs guarantee your brand reliability and durability. The option for powder coating or meticulous finishing can enhance their aesthetic appeal so every angle of the FSDU will resonate with your branding.

• Glass

If your brand caters to the elite market with high-end products, you will never go wrong with FSDUs made from glass.

The addition of glass shelves and panels imparts a sense of refinement enabling products to be admired from all sides without any obstructions.

 

More Marketing Display Ideas for You:

We can’t get enough of this pop-up display by Nature Valley. We love the colour and texture created by the fake plants and mini fences. It is like a mini garden that we can’t help but touch it.

 

This one by Kinder Bueno is an example of how to effectively use your FSDU to disseminate information. Find out why:

 

Are you looking for marketing display ideas? Find out why we love Tiger’s branded display rack.

 

These vibrant cardboard POS displays caught our attention while we were travelling in Malaysia. The colourful and impactful designs make these displays really effective in driving sales.

 

 

Nestea Promotions Through The Years:

A free custom water tumbler with the purchase of Nestea! Here’s why it works:

 

Nestea’s tissue holder is a fine example of an inexpensive yet very effective POS display idea for bars and restaurants.

 

Tumblers, drinking glasses, and branded drinkware are commonly used gifts with beverages because of their flexibility and practicality. And one of the brands that had previous success with promotional drinkware is Nestea. See their promotional stint here:

 

Water bottle promotion from Nestea! See how effective this promotional idea is:

Cardboard FSDU FAQs

All you need to know about cardboard FSDU!

Are POS displays and FSDU's the same?

POS displays are terms that tend to refer to FSDU’s that are usually positioned near the checkout areas. Hence, they are the same.

Why is cardboard a commonly used material in FSDU's?

Cardboard is an extremely affordable and durable material. Hence, it allows flexibility in FSDU displays a company may have.

What are the benefits of FSDU displays?

They have practical product storage with an effective and bespoke advertising space. Furthermore, they are standalone units, which allow for increased product and brand visibility.

 

In conclusion,

So would a cardboard FSDU help boost your sales? If so, why not consider customizing your display today? To achieve great results, work with professionals who can help you with sourcing and designing quality cardboard POS displays. They have the tools and experience to help you come up with effective promotional ideas to grow your business.

At ODM, you can expect us to deliver high-quality POS display units, marketing gifts, and custom promotional merchandise. Get in touch with us today to learn more about how our team can help you. For more inspiring marketing ideas, be sure to check some of our favourite blogs below.

 

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