Marker’s Mark’s did a great job promoting their products by using meaningful FSDU design. Their barrel display embodies their goals and it also perfectly sums up their company motto: “Character isn’t made by machine.” It left a powerful impression among shoppers.

FSDU Design

FSDU Design

The barrel stands and the floor sticker are not only attractive and attention-grabbing, but they also created a sense of quality and exclusivity. Furthermore, their bespoke free standing store display helped them convey their brand story, setting them apart from other brands.

Freestanding display units or FSDUs are a marketing manager’s favorite merchandising tool due to its flexibility and versatility. Because these standalone POS display units are often placed along shop aisles, entrance, or checkout counters, they position your brand in a way that people will have easier access to them.

So, if you are looking to boost your POS advertising, here are few simple tips to help you create an amazing FSDU design.

4 Rules on Creating Great FSDU Design for Duty Free Marketing

  • Make Your Display Relevant: Design your POS display unit around your brand identity to create finer brand recall. The message you want to convey will be apparent in your display and props.
FSDU Design

FSDU Design

Whiskeys are aged in oak barrels and this has been the choice of container as far back as the ancient Romans. Its durability and ability to seal in liquid properly have a profound effect in the taste of whisky and wine. As such, Maker’s Mark’s in-store display shows us that their drinks are aged to perfection in oak barrels, something whiskey enthusiasts look for in choosing their drinks.

  • Make it Pop!: The choice of color in your displays should also make your brand easily recognizable. Maker’s Mark’s used their trademark color  for their FSDU design and floor decal, which made the whole ensemble stand out. Moreover, the color tend to make one think of the color of their whisky. In essence, they appeal to customers’ senses.
FSDU Design

FSDU Design

  • Consistency in Brand Message: Your brand name, message, or logo should be large enough to be read from a great distance. This allows you to gain greater advantage especially when you’re competing with several other brands inside a retail store. In our example, you’ll read the brand on floor decal and barrel stand clearly and the font echoes its vintage roots. The message, branding, and color schemes play a crucial role in building stronger brand association.
  • Brand Positioning: Do consider their position in your store’s floor layout. Placing the unit at the center or the edge of the aisle would definitely help command attention, just like what Maker’s Mark did.


Contact Us!

If you need high quality FSDU design, contact our Mindsparkz team today. Our product designers combine aesthetics and functionality so you can expect our POS display designers to deliver effective POS display units for your business!


After more POS, POP and FSDU Design Ideas? Browse Through Our Blogs Below:

Carlo Rossi’s venue marketing idea: a custom logo barrel as umbrella holder? See how they used this product to convey their message whilst promoting their brand:


We certainly love this promotional idea as the use of a barrel display not only relates back to the product itself but will also help you position your brand as a reliable company:


Learn how Havana Club communicated their message and boost their brand brand with barrels:


Wine barrels as luxury gifts? Why not? Wine and whiskey target high-end customers and to keep them coming back to your store, offer them high-quality drinks promotional products.