As online shopping and e-commerce keep on generating high revenues, what are the things that you can do to market your products available in the physical stores? From being non-existent, online shopping is considered a multibillion-dollar industry today. It seems that it is no more different from shopping in person. With this fact, how can you create buzz for your brand to keep people coming and looking for your products in the market? Here’s where permanent pop displays come in.

 

What are Permanent Pop Displays?

As the demand for people’s necessities and wants starts to change, businesses are trying to shift and enhance the way they present their brands to the public. Moreover, the major transition from physical shopping to online buying is one of the challenges most businesses are currently facing. Thus, they have to ensure that they have displayed their products strategically.  And a good way to do this is to install unique permanent pop displays in the physical stores where they offer their merchandise.

Permanent pop displays are ideally designed for long-term use in-store. They are made from materials that can provide a long time of use. They are built to withstand heavy use in the retail environment. Whether for indoor or outdoor utility, permanent displays are definitely impressive.

 

Types of Permanent Displays

Whenever heard about retail stores, the first thing that usually comes to people’s mind is the items exhibit on stands, isles, tables, and other store floor fixtures. Unique pop display ideas are slaying the aisles of the many stores today. Truly, permanent pop displays have gone a long way. From simple design, they have turned into stylish and definitely innovative displays. Listed below are the types of permanent pop displays used in retail stores.

 

1.Wall Display

Here’s a proven way to rump up your retail store sales. This type of display enables retailers to maximize the space of their store. Wall racks can change the ordinary store into a valuable display corner. For retail store owners, investing in this kind of display can be worthy of their penny. Moreover, wall display helps utilize all the possible areas within the store.

 

2. Window Display

A window display is made to showcase products and services to the public. It gives customers a preview of what you have inside your store. As online rivals continue to wipe out businesses in the high street, retailers are finding their own ways to get back to the limelight again. Making your storefront attractive would definitely invite more customers to come in. Giving them an inside look into your business would definitely make them want to see more. Thus, being creative with your window displays could be the best first move you can do to swamp the market again. You can also try the different types of window displays including the open type, close, semi-closed, island, corner displays, the elevated, the shadowbox, and the arcade type.

permanent pop displays

Eye-catching window display by Nikon

 

3.Floor Display

Retail floor display is the center of every visual merchandising strategy. It is one of the very reasons why retailers are more willing to provide floor space for this display. A Floor display serves as a portable advertising tool for retail stores. Its portability allows business owners to easily place them in the best spots inside the store. Displayed in an eye-level position, they can easily drag customers’ attention. Moreover, this pop display idea helps retailers to utilize even the smallest floor space they have in the store.

permanent pop displays

Floor Display

4. Wire Display

This type of permanent pop display is becoming more popular today. The wire alloy materials used in making the wire display enable retailers to freely design it according to their preference. This kind of display is prominently called the “unsung hero” of merchandising. Though considered to be one of the low-cost display ideas, its quality is guaranteed to last for a long time.

permanent pop displays

Wire Display Idea from Waterfront Umbrella

5. Counter Display

Counter display is a very effective retail display when you have a new product to introduce. Furthermore, it is also ideal to use when you are testing a particular product and you want to determine how it will perform in the market. This display type also offers convenience to your customers, thus improving the perceived value of your products. Being cost-effective, this display is one of the most common types that businesses use today.

Custom Countertop Displays

Custom Countertop Displays

 

6. Shelf Display

Organized products make them aesthetically pleasing. And there is no better way to pile your displayed products than placing them on a shelf display. Well-organized items can help enhance the physical layout of your store, hence creating a welcoming atmosphere. Strategic positioning of the merchandise helps customers engaged on the displays, thereby encouraged them to avail themselves of the products.

permanent pop displays

Shelf Display Idea

 

7. End Cap-Display

Have you ever seen a display unit at the end of a gondola shelf in any store you have visited? Well, this type of display is called the end-cap display. It is commonly seen partnered with another similar display. It immediately captures the customers’ attention because it is usually piled up with a large amount of a single product. Endcap displays are highly visible and accessible to the customers. Thus, it encourages them to take a look at the display and end up availing of the products. This type of display highly contributes to increasing retail sales and profitability of the brand.

permanent pop displays

End Cap Display

 

Why are Permanent Displays Important?

Tell a Story

A well-planned and designed display conveys the message you want to send to your target market. Organizing a permanent pop display during a particular season is an effective display gimmick that piques the interest of the customers. Thus, choosing the specific themes and occasion helps in the successful implementation of retail display marketing. Delivering the message well to your audience would surely make your brand the talk of the town.

 

Build Brand Recognition

The attention-grabbing feature of permanent pop displays helps promote your brand to consumers. The strategic positioning of the displays also allows you to expose your brand to potential buyers. In addition, investing in pop displays is a very ideal marketing campaign for new brands and businesses. It is a very effective way to introduce brands to the target audience.

 

Bring Convenience

An effective display brings convenience to the clients. Usually, products that complement each other are displayed together. As such, this saves customers time browsing through rows and rows of similar-looking products. This could translate to a better shopping experience and this creates a lasting impression on them.

 

Enable Customers to Touch the Product

Enabling people to touch and feel the products makes shopping in the physical store better than buying online. Through touching, they can personally see the actual product and feel its texture. Moreover, it helps customers determine if the merchandise is really worth their money. Therefore, catchy permanent pop displays encourage people to come and see what you have in your store.

 

Cost-Effective

Permanent displays are designed to last for several months to years. This is why they are made from sturdy and high-quality materials to withstand everyday wear and tear and the weight of the products being displayed. As they are usually made from heavy-duty materials such as metal, wood, and slabs of plastic, they prove to be cost-effective in the long run.

 

In a Nutshell…

Permanent POP displays are very essential in driving customers to every retail store. As its main goal is to sell products, it is critical to pay attention to its aesthetics, durability, and load capacity.

Because customers are highly visual in nature, it is really important for brands to develop eye-catchy and innovative display ideas that turn heads. An excellent display has the ability to turn a one-time buyer into a regular buyer. In this new generation where online shopping is a trend, do not let your brand get left behind. Improving your in-store displays would definitely help you get ahead of the curve.

 

How ODM Help?

Since 2003, ODM has been helping businesses promote their brand by creating customized promotional products for them. The meticulous way of designing branded packaging also makes our team an extraordinary one.

ODM specializes in manufacturing, sourcing, and prototyping. Curating unique POS display designs is also one of our expertise. If you’re in need of a team that will help you curate the design you have in mind, we are just one click away! At ODM, you can be assured that your merchandise goods are of high quality.

Running out of display ideas for your brand? Check out more fresh ideas here.

 

More Retail Display Ideas

Here’s another dose of display idea that can help your brand stand out. Find out how these liquor display ideas attract customers and create sales for the brand.

Find out the display ideas reinforced by these well-known brands. Learn how they win the market with these unique drinks display ideas.

How to create successful marketing. Learn from this blog how to develop effective and creative retail display ideas.

Here’s how Milka entices shoppers with this indulging retail marketing display. Its bespoke display idea is absolutely a head-turner!

Increase your brand visibility in-store with store end display. Check out how end cap displays slay the aisles of Vietnam store.