Top 8 Branded Counter Display Ideas You Need To See!

The goal of setting up a branded counter display is to drive impulse purchases. Because they are located near check-out counters, they practically invite customers to make additional purchases.

 

Branded Counter Display by Family Mart

Branded Counter Display by Family Mart

 

Take a look at Lotte, for example- a famous chewing gum brand. It used a branded counter display to showcase its line of products at a convenience store in Vietnam. Lotte has used a simple square shelf display with decks. It is functional and is custom-designed to make sure the products fit nicely.

If you want to see more bespoke counter display design ideas, we rounded up some of our favourite counter display designs from our previous blogs to inspire you.

 

Here are 8 Branded Counter Display Ideas that we Love:

1. Doraemon POP Counter Display

Welcome Supermarket - Branded Counter Display

Wellcome Supermarket – Branded Counter Display

Wellcome Supermarket in Hong Kong used a POP counter display and purchase with purchase offer to bump up sales. Why do we love this counter display idea?

The cartoon plush toy is a popular character, which immediately attracts customers to the display! And the “limited edition” bags on offer are practical and reusable which means, customers can use them for months or even years. With many companies shifting towards sustainable marketing, a reusable shopping bag is ideal for pushing that advocacy.

Doraemon is a popular character, so naturally, it has a solid fan base who would no doubt shell out an additional $30 to get the limited edition shopping tote bag. So this means increased sales for the supermarket.

 

2. Buffalo & Deli Chef Purchase With Purchase Offer

Branded Counter Display - Buffalo & Deli Chef

Branded Counter Display – Buffalo & Deli Chef

This counter display by Buffalo and Deli Chef effectively promoted its purchase with purchase offer in a supermarket in Hong Kong. It may not be the usual counter POP display that looks like a mini shelf, but this delivered their brand message nonetheless.

We love this display offer because it benefits both brands and the supermarket. This offer generates impulse sales for the supermarket as customers seek to get free products. Buffalo and Deli Chef also benefited from this scheme as their brand exposure is increased from this promotion.

 

3. Scotch Retail Counter Display

Branded Counter Display - Scotch

Branded Counter Display – Scotch

We love this retail counter display by the scotch brand, Longmorn. We love it because the simple design and gold finish adds a classy feel. This is really ideal for luxury products that target high-end customers.

 

4. Vicks’ Creative In-Store Display

Branded Counter Display by Vicks

Branded Counter Display by Vicks

We love this custom POS display idea by Vicks because it showcases all of Vicks’ products. This gives customers a variety of choices. Moreover, the colour is truly striking. Because it is small and compact, it does not take up much space. Moreover, placing this near the check-out counter increases the chances of customers making additional purchases.

 

5. McCafe POS Display Idea

Branded Counter Display in McCafe

Branded Counter Display in McCafe

This McCafe drinks display is undoubtedly clever. Why? Because the presence of the coffee cup at the cashier would tempt customers to purchase a drink. This is especially so if they have ordered some desserts, in which case a coffee would be a perfect complement! This is different from ordinary counter POS displays we’ve seen before, but it’s very effective, sturdy, and distinctive.

 

6. Counter Top POS Displays for Soft Drinks

Branded Counter Display

Branded Counter Display

Here at ODM, we love the use of a countertop display to promote a product. Why? This is because a countertop POS display idea provides excellent opportunities for customization. As seen from the photos, the materials can vary. Wrigley’s is a cylindrical revolving unit that allows customers to choose products with ease. The other two displays are made from cardboard with full-colour print. Most importantly, they are small and portable, so they can fit in small spaces and on top of shelves to promote their product.

 

7. BBC – Children in Need Charity Merchandise Display

Branded Counter Display by BBC

Branded Counter Display by BBC

In this case study, the BBC has used a custom counter display to promote its charity merchandise for Children in Need. We love this POS display idea as this was made to promote a great cause. Not to mention, it is eye-catching as BBC effectively used its mascot for all their merchandise.

 

8. Trendy Cosmetics Ideas by Clarin’s & Clinique

Branded Counter Display

Branded Counter Display

 

Here is a case study on a counter display used in a cosmetics shop. In this display, Clinique has marketed its new line of lipsticks near the counter. We love this POS display stand because it instantly catches attention. This is because the display showcases the latest cosmetics and even has samples for consumers to test. This will attract customers to try out the product and purchase it if they are impressed. Moreover, the choice of colour and the lighting added glam to the setup.

Clarin’s rotating on-shelf display is unique and attractive. It also provides buyers convenient access to the products they want to buy by rotating the display stand. The vibrant colour gives off a youthful and fun feeling. Having an advert stand at the back also makes them even more noticeable.

Branded Counter Display

Branded Counter Display

 

The main point of POS displays is that they are meant to sell and advertise your product and sell your brand to prospective customers. We, at ODM Group, provide services, including manufacturing custom POS display units. Here’s how our designer team customised POS displays virtually.

To Wrap This Up

All in all, branded counter displays can act as a great marketing tool for your company if used correctly. Done right, it has the potential to wow customers and attracts them to make purchases from your brand.

Branded Counter Display by Family Mart

Branded Counter Display by Family Mart

 

How Can ODM Help?

Are you interested in using a counter display to boost your company’s sales? Here at ODM, we specialize in promotional products and displays for businesses. We design high-quality POS display units and outsource custom promotional giveaways. We also specialize in promotional products and gifts, so do enquire if you have any promotional projects in the pipeline. Do not forget to reach us for us to discuss our services offer.

 

Here are some other blogs related to Counter Displays

Want to learn how to create a highly effective counter display? Click on this blog to find out the tips on manufacturing a killer POS counter display!

 

Aside from counter displays, a custom display is also highly effective in generating sales. Check out Chivas’ custom liquor display now!

 

Click on this blog to find out how your company can use a free-standing store display to its advantage and generate higher sales revenue!

 

Are you looking for a unique on-shelf display to spice up your promotions? Here’s a fine example.

Frequently Asked Question

What are the importance of using counter displays?

Counter displays are cheap to produce yet effective to use in marketing. They help in promoting and selling the product as well. Moreover, they are very important if your brand is introducing a new product to the public. Counter displays are also creative and effective marketing tools as they help to attract customers.

What are the things that I need to consider in utilizing counter displays for promotion?

There are several things to consider when setting up counter displays. First is the design. Make sure that your counter display is designed properly and can easily catch the attention of the shoppers,

What are the materials commonly used in creating counter displays?

Most counter displays are made from acrylic, corrugated board, PVC, aluminum, and metal. Some use wood and plastic. Thus, choosing the best and durable material is very important to make your display last longer.

 

2021-11-24T09:52:03+08:00

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