Combining the effectiveness of a POP counter display and purchase with purchase offer will definitely bump up in-store sales. Take a look at this brilliant example from Wellcome supermarket in Hong Kong. Customers will get a chance to redeem a Doraemon shopping tote bag by purchasing $288 worth of products and additional $30.
Placing the poster in the checkout counter earns the promotion greater visibility and ultimately, sales. It increases the chances of customers making additional purchases or repeat purchase when they come back.
It’s a simple, yet effective promotional scheme that you can use for your own brand campaign too. And here’s our takeaway from this promotions:
How POP Counter Display and Purchase with Purchase Offer Help Stimulate Sales
- Gets Customers’ Attention: In this example, we can see that the poster is being held by a Doraemon plush toy. It definitely directs customers’ attention towards the advertisement, thereby affecting their buying decision.
- Driving Impulse Purchase: This is the main goal of using a POP counter display. Convincing customers to make an additional purchase for a redemption gift a gift with purchase or any premiums will give the brand a boost in sales.
- Entice Customers: Customers will no doubt consider to add $30 to get their hands on that limited edition Doraemon bag. Useful and practical, you can never go wrong with such a promotional product. Moreover, a limited-edition offer creates a sense of urgency among customers, pushing them to make a purchase while offer lasts.
Indeed, this marketing scheme is a great way to rake in sales. The use of a plush POS topper also added a touch of playfulness to the POS display. Moreover, unique, colorful shopping bags that can be reused offer a cost-effective branding solution for many brands out there.
Whether you need help creating promotional plush toys, POS counter display / POP counter display, and custom promotional bags, you can count on The ODM Group! Send us an email to learn more about our top-notch designing, sourcing and manufacturing services!
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