Brand Character: Lessons on Haribo Unique Store Display

We can’t get enough of these cute in-store displays by Haribo in Vietnam! Made in the shape of their brand character, we recognized the brand straight away. It was a brilliant example of an effective POP display that is not only well-thought-out but functional as well.

So, what makes Haribo’s display stand out?

Haribo is a German confectionery company and has been offering delicious fruit gummies since 1922. The yellow bear mascot is so iconic, customers all over the globe can easily recognize it in one glance. So, promoting their sweet gummy bears with a POP display is definitely a brilliant move.

This is not the first time the Haribo Gold Bear brought happiness to their Vietnamese market. Last year, we spotted these displays at a supermarket in Vietnam:

“Haribo mach Kinder froh, und Erwachsene ebenso” is Haribo’s slogan. In English, it says “Kids and Grown-ups love it so, the happy world of Haribo.”

True to their motto, their display never fails to elicit smiles from customers. Whether it’s childhood nostalgia or sheer love for candies, we cannot deny the fact that this unique store display has an effect on their buying behavior.

 

What Is Haribo’s Unique Store Display So Effective?

1. Mascot Display Is Appealing

Mascots breathe life into your brand and make them more personable. They help customers identify your brand easily. Between two similar products, the one with a mascot incorporated into its display is more likely to get more attention than its counterpart. Especially when marketing to kids, brands with mascot displays almost always overshadow competitors without.

 

2. Every Part of the Display is Useful

What we like about this point of purchase display is that it is not just decorative. We love that there are pegs to hang packets of gummy bears. This looks as if the mascot is holding them all, waiting for customers to purchase their candies before they leave the store.

 

3. Permanent Fixture that Can Be Reused

Permanent displays are designed to last for years. They are usually made from heavy-duty materials to ensure their longevity. The Haribo one is definitely made to withstand the daily traffic at busy retail stores. Thanks to its sturdy and stable build, merchandisers can use them over and over again for different seasons and promotions.

 

 

4. Sets Products Apart

Being a custom freestanding display, Haribo does not have to compete with other candies. As such, there are no other competitors to distract customers. Moreover, being a standalone display, merchandisers can reposition them anywhere in the store. Switching up displays from time to time breaks monotony and familiarity. It is a quick way to spruce up your physical store without having to spend money on renovations.

 

Bringing It All Together

With e-commerce and online shopping becoming more popular today, what can brick and mortar stores do to encourage more sales on-premise? Effective merchandising and POS branding are critical. As exemplified by Haribo, you need to make a strong brand recall to be able to stay on top of customers’ minds.

The question now is, “How do I make my store display irresistible to customers?” Good news, you do not have to be Haribo-famous to achieve this. Fortunately, our professionals at ODM can help you out.

 

Where Does ODM Come In?

With years of experience in the promotional product industry, you can rely on us for effective and high-quality unique store display ideas for your business. We combine low-cost yet high-quality materials and streamlined designs that are not only beautiful but functional as well.

So, contact our team today so we can start brainstorming and planning your POP retail display.

For more ideas, be sure to browse through some of our favorite blogs below.

 

Related Blogs:

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So, the question is, how can you keep customers interested in your brand using a custom mascot?