How Nescafé Drive Sales With Off Shelf Merchandising Display

Losing your customer’s attention is one of the biggest mistakes you can make when it comes to in-store marketing. Custom shelf displays are undoubtedly indispensable but seeing the same thing can bore out people. Wondering how you can step up the game? Let’s learn from this creative off shelf merchandising display from Nescafé!

Who does not know Nescafé? Getting a good cup of coffee and fueled for the day ahead has never been easier with this leading coffee brand! The convenience it offers is one of the main reasons the brand is on top of consumers’ minds.

Over time, the company has expanded its product line to include hot chocolate, iced drinks and other beverages. Nescafé also sells instant coffee in many different flavours and varieties.

The coffee brand recently set up an off shelf merchandise display that is a big hit with its customers in Vietnam.

Creative Off Shelf Promotion from Nescafé

The bespoke merchandising display features the newest ready-to-drink Nescafé Latte line made from Robusta and Arabica coffee beans.

The RTD coffee comes in a screw cap in a carton making the drink convenient and especially suitable for active young people who want to enjoy coffee anytime, anywhere.

Our team totally love this off shelf display for the brand’s supermarket in-store promotion.

It’s a great example of keeping products visible and accessible while maintaining a clean look.

It works because it’s so simple yet visually compelling, and there is nothing to distract customers from what they want to see – their favourite brand!

The products are arranged according to the colour of their promotional product packaging, and we can see how vibrant they are.

Customers can quickly grab their choice from the display and proceed with their shopping.

It is also commendable how Nescafé utilised different retail display accessories that made this off-shelf merchandising strategy effective.

What is Off Shelf Placement?

In retail, the term “off shelf placement” refers to any merchandising floor display that is not located in your brand’s typical inline shelf space. It is designed to encourage impulse buying by making products easy to see and reach. It’s a subtle way to influence consumer behaviour and increase sales.

Retailers may also use it to promote a particular product or brand, especially if it is new or unfamiliar to consumers.

Top 4 Advantages of Off Shelf Merchandising

1. Puts your brand into the limelight.

Off shelf merchandising has a way of bringing your brand to life. It allows you to catch the attention of shoppers not necessarily seeking your products and invite them to look at what you offer.

Your customers will be able to see everything you offer in one place, making it easy for them to find exactly what they want without having to search through multiple displays.

This creates a positive first impression for new customers and gives existing customers more options than ever before.

2. Easy to change and update.

Off shelf merchandising allows you to keep your merchandising POS display looking fresh and new with minimal expense. All it takes is a few minutes of rearranging or adding new items.

There are also available retail display fixtures that can easily take your off shelf display to the next level.

If you have seasonal items, then this is an excellent way to bring in new merchandise without any hassle at all.

You can also change things based on new trends or popular themes with shoppers.

3. Takes advantage of seasonal campaigns.

For many brands and retailers, seasonal campaigns significantly increase sales and visibility during the holidays.

It allows them to capitalize on the excitement generated by their customers’ anticipation and help create positive brand impressions by tapping into positive emotions such as joy or nostalgia.

Off shelf merchandising can be a fantastic strategy to build excitement for customers through visually appealing floor display designs and offering new or seasonal promotional products.

4. Drives sales with a strategic location.

Creating an optimal retail environment requires understanding how consumers interact with their surroundings.

Most shoppers tend to move through stores in an organized manner: They walk through one area of interest, look at what catches their eye, and then continue walking through another section until they find something they like enough to purchase or take home with them.

With off shelf merchandising, you can engage with shoppers and drive sales through strategic point-of-purchase locations.

How Nescafé Builds Presence In-Store?

POP Retail Display by Nescafé Commands Attention

A POP retail display is a great way to command attention and position your brand ahead of competitors. Nescafé’s display uses multiple […]

POS Display Rack By Nescafe – How Did They Make It Work?

At GS25, a Korean-catered convenience store in Vietnam, lies a POS display rack by Nestle’s coffee brand; Nescafe. The top design […]

Impactful Retail Display Rack By Nescafe – What Can We Learn?

It’s the rainy season in Ho Chi Minh City! However, Nescafe Vietnam is keeping everybody warm with their custom display […]

Contest Giveaways: Exciting Marketing Campaign by Nescafe

Nescafe is a well known company that still uses contest giveaways. What can we say about this marketing tool? Is […]

Free Mini Fan: GWP on Nescafé Gold POS Display

Can you merge two retailing ideas but also ensure each standout? The answer is not as tricky as it […]

To Conclude,

Off shelf merchandising can be part of an overall marketing strategy, but it’s also used to help maintain inventory levels, increase margins and reduce waste. The goal is to maintain an efficient, cost-effective system that allows you to sell more products while maximizing sales opportunities.

How Can ODM Help?

The ODM Group helps brands and retailers create visual merchandising that drives sales. We can manufacture eye-catching displays and accessories that make your products stand out in the retail environment. We have expertise in all aspects of visual merchandising including point-of-purchase displays, promotional mascots, bottle glorifiers and more!

Whether you need temporary or permanent solutions, our team of merchandising specialists and POS designers can help you with everything from concept development to full execution on time and on budget.