How Tiger Beer Grabs Shoppers’ Interest with its 3D POP Display?

In the fiercely competitive world of beverage marketing, standing out is the name of the game. And what better way to make your mark than with cutting-edge technology? Enter the 3D fridge display, a game-changer that can catapult your brand promotion to the next level. In this blog post, we’ll explore how Tiger Beer, the iconic brand known for its rich heritage and bold flavors, could benefit from using 3D fridge displays and why customers would absolutely love this innovative campaign.

Tiger Beer, with its distinctive tiger logo and world-renowned brews, has been winning hearts for over eight decades. Known for its commitment to quality and a wide range of tantalizing flavours, Tiger Beer is poised for even greater heights in the world of beverage marketing.

Tiger Beer’s 3D POP Display: Unleashing Creativity and Engagement

Tiger Beer 3D Pop Display in fridge door is a mesmerizing fusion of art and functionality. Let’s talk about this POP display design more.

1. Crafted with Precision

Tiger Beer’s bespoke pop display is a work of art, meticulously crafted to replicate the iconic Tiger Beer can.

The attention to detail is astonishing, from the curves of the can’s body to the subtle ridges and contours of the label.

This precision in design isn’t just visually striking; it’s a nod to the brand’s commitment to quality.

2. Effective Visual 

The display seamlessly extends the Tiger Beer brand onto the fridge door, ensuring that it’s instantly recognizable to shoppers.

The vibrant colours and distinctive logo are faithfully reproduced, creating a sense of visual continuity that’s both captivating and comforting.

It’s as if the fridge door itself is whispering, “Choose Tiger Beer.”

3. Elevated Brand Identity

This custom branded display is not just a promotional tool; it’s a statement of brand identity.

Tiger Beer’s commitment to boldness, authenticity, and adventure is vividly reflected in this artful design.

It goes beyond being just another advertisement; it becomes an embodiment of the brand’s ethos.

4. Showcased Artistry

Artistry in advertising often takes a back seat to functionality, but not in Tiger Beer’s case.

The 3D embossed POP display pushes boundaries, blurring the line between art and advertising.

It’s an enchanting fusion of creative expression and marketing strategy, designed not just to sell beer but to leave a lasting impression.

5. Attention to Material

Tiger Beer’s choice of materials—composite and metal—further underscores the artistry at play. The use of these premium materials not only enhances the display’s durability but also contributes to its tactile appeal.

Shoppers aren’t just looking at the display; they’re compelled to touch it, adding an extra layer of sensory engagement.

A Tactile Shopping Experience

In the world of retail, where products and advertisements vie for our attention, creating a shopping experience that engages multiple senses is paramount.

Tiger Beer has astutely recognized the power of tactile engagement with its 3D embossed pop display, transforming the act of selecting a beverage into a memorable sensory adventure.

1. Beyond the Visual

While most advertising relies predominantly on visual appeal, Tiger Beer’s 3D embossed pop display transcends this limitation. It invites shoppers to engage beyond their eyes and immerse themselves in a tactile experience.

The display’s textured surface beckons, compelling customers to reach out and touch, bridging the gap between the digital world and the physical one.

2. The Power of Touch

The sense of touch is a profoundly influential element in the human experience. When a shopper’s fingertips graze the 3D embossed surface, they establish a personal connection with the brand and the product.

It’s a tangible reminder that Tiger Beer is not just a label but a tactile, real-world choice.

3. Enhancing the Shopping Journey

Shopping is not merely a transaction; it’s an experience. Tiger Beer understands this implicitly, and its custom beer display enhances the shopping journey.

As shoppers peruse the beverage section, their fingers encounter this unique display, creating an immediate bond and leaving a lasting impression.

4. Evoking Emotion

Tactile engagement goes beyond the physical; it evokes emotion. When shoppers interact with the embossed display, they experience a sense of connection and familiarity.

This emotional resonance can be a deciding factor in choosing Tiger Beer over other options, as it transforms a simple purchase into a meaningful interaction.

5. A Multi-Sensory Symphony

Integration of multiple senses can create a symphony of sensory experiences. Tiger Beer’s 3D embossed pop display joins forces with visual and tactile cues, immersing shoppers in a multi-sensory environment that’s both exciting and memorable.

It’s a testament to the brand’s commitment to offering more than just a product; it’s about delivering a full-fledged experience.

The Science of Attention-Grabbing Displays

Tiger Beer’s 3D embossed pop display on fridge doors is not just a stroke of artistic genius; it’s a meticulously designed tool rooted in the science of attracting and retaining consumer attention.

1. Visual Dominance

Visual elements dominate the human perception process. Studies have shown that people process visual information significantly faster than text, and in a retail environment flooded with options, first impressions matter.

Tiger Beer’s 3D embossed pop display leverages this understanding by providing a visually arresting presence that’s hard to ignore.

2. The Power of Novelty

Novelty is a potent stimulant for the human brain. When confronted with something new and unexpected, our brains release dopamine, the “feel-good” neurotransmitter.

Tiger Beer’s innovative use of 3D embossing on fridge doors taps into this phenomenon. Shoppers encounter something they haven’t seen before, sparking curiosity and drawing them closer.

3. Fridge Door Placement

The strategic placement of the display on fridge doors is no accident. The fridge door is one of the most frequently accessed areas in a home, making it a prime advertising real estate.

Tiger Beer’s choice to position the display here ensures that it intercepts consumers at a crucial decision-making moment—when they’re reaching for a beverage.

4. Sensory Engagement

Engaging multiple senses can significantly boost attention. The tactile quality of the 3D embossed display invites touch, which in turn reinforces the visual impact.

This sensory fusion creates a holistic shopping experience that lingers in the memory of shoppers long after they’ve left the store.

5. Cognitive Ease

Cognitive ease, or the mental effort required to process information, plays a vital role in capturing attention. The 3D embossed display offers a visual and tactile experience that’s easy to process, reducing the cognitive load on shoppers.

This effortless engagement increases the likelihood of shoppers stopping and taking notice.

6. Emotional Connection

Neuroscience has demonstrated that emotions play a pivotal role in decision-making. The tactile interaction with the 3D POP display not only captures attention but also fosters an emotional connection.

Shoppers associate the brand with a positive sensory experience, making them more inclined to choose Tiger Beer.

How to Choose an Eye-Catching 3D POP Display for Your Fridge?

Creating an eye-catching 3D fridge display for beverages is a fantastic way to draw customers’ attention in a competitive retail environment. Here are some tips to help you design a compelling and effective display:

Discover how other brands maximise fridge door displays in marketing:

Our team spotted this custom fridge handle in a GS25 store in Vietnam. In this beverage advertising strategy of the store, the promotional part of the fridge handle features the store name and the Tea+ beverage.

In this promotion, the brands have utilized full-colour fridge stickers to promote their products. See more of this marketing idea here:

In one of the store fridges in Hong Kong, the ice cream brand got us looking closer. From its fridge sticker to the arrangement of products and the branded bag inside the fridge itself!

Monster Energy offers exciting contest gifts, including a motorbike, helmets, and sweaters. The brand used fridge stickers to promote this offer.

In Conclusion

3D pop displays for fridge beverage marketing have emerged as a dynamic and innovative tool to capture consumer attention and drive brand engagement. These displays, with their visually striking and tactile elements, offer a unique way to stand out in a crowded marketplace.

Indeed, by leveraging the power of three-dimensional design, Tiger Beer not only enhances product visibility but also creates a memorable shopping experience. The combination of artistry, science, and consumer psychology makes them a valuable asset in any beverage marketing strategy.

If you consider crafting your own 3D or embossed bridge display for your beverage marketing, feel free to contact our team, and we will be happy to assist and provide with your needs.

The ODM Group has been in the promotional and sourcing industry since 2003. We have previously worked with local and international beverage brands, catering for their promotional product needs. Here are some of the successful projects we had. 

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