Bespoke POP Display Ideas: How Redbull Builds Buzz in Vietnam?

Redbull’s Bespoke POP Display Ideas

1. Canned Beer-Shaped Display

Redbull’s first eye-catching display is a testament to creativity.

Shaped like a canned beer, it immediately grabs attention and sparks curiosity.

This clever design is not only reminiscent of Redbull’s iconic can but also serves to highlight the new product being advertised.

The familiar shape triggers brand recognition and draws in potential customers who may be enticed by the novelty of the display.

Beyond the clever design, the canned beer-shaped display serves a crucial purpose – highlighting the new product.

2. Redbull’s QR Code-Printed Stand

The second display in Redbull’s outdoor campaign is a masterclass merging the physical and digital worlds.

Customized with a QR code linked to a dedicated website, this display encourages customers to join a survey and win exciting gifts.

Additionally, it provides supplementary details about the brand’s new product, offering a deeper level of engagement.

The best thing about this QR code campaign is that the brand can gather customer data, which can be used in future marketing.

Advantages of POP Displays for New Product Promotion

Now that we’ve dissected Redbull’s innovative displays, now let’s delve into the broader advantages of using POP displays for new product promotion:

1. Increased Visibility

POP displays are strategically positioned at key points within retail spaces, ensuring that your new product enjoys maximum visibility. However, if set up in outdoor spaces, they are best placed on streets or in areas visible to the public, making it difficult for customers to miss your offering.

2. Enhanced Branding

Customized POP displays are like miniature billboards for your brand. Incorporating your brand’s colours, logo, and messaging creates a cohesive and memorable brand experience that reinforces brand identity and fosters recognition.

3. Targeted Messaging

POP display ideas enable you to convey specific messages about your new product. You can highlight its unique features, benefits, and any promotions or discounts associated with it. This targeted messaging helps customers understand why they should choose your product over others.

4. Impulse Buying

Well-designed displays have the power to trigger impulse purchases. Customers who see a visually appealing display showcasing your new product are more likely to make an unplanned purchase. This is especially effective for products with lower prices or items that complement other purchases.

5. Information Accessibility

Customers often seek additional information before making a purchase decision. Point-of-purchase displays can be used to provide product details, usage instructions, and even customer testimonials. This accessibility to information can instil confidence in potential buyers.

9 Pro Tips for Choosing POP Display Ideas and Designs

When selecting POP display ideas and designs for your new product, always keep these tips in mind:

1. Know Your Audience

Your target audience is the compass that should guide your POP display choices. Understand their preferences, needs, and what appeals to them visually. A display that resonates with your audience is more likely to succeed.

2. Stay True to Your Brand

Consistency is key in branding. Ensure that your POP display design aligns seamlessly with your brand’s identity. Use your brand’s colours, fonts, and logos to create a cohesive and recognizable display.

3. Tell a Compelling Story

A creative POP display should do more than showcase a product; it should tell a story. Craft a narrative that connects emotionally with your customers. Whether it’s highlighting the product’s origin, benefits, or a unique selling point, a story can make your display memorable.

4. Embrace Creativity

Don’t be afraid to think outside the box. Innovative and creative designs can set your display apart from the competition. Consider unconventional shapes, materials, or interactive elements that capture attention.

5. Consider Location

Where your custom point of purchase display will be placed matters. Different locations call for different designs. A display in a busy store or street might require more vibrant colours and larger fonts, while a display in a high-end boutique might opt for minimalist elegance.

6. Stay Informed

Keep up with industry trends and innovations in POP displays. What worked last year might not work today. Staying informed can give you fresh ideas and keep your displays relevant.

7. Quality Matters

Invest in high-quality materials and printing for your POP display. A well-constructed display looks better and reflects positively on your brand’s image.

8. Test and Iterate

Before launching your display on a large scale, consider testing it in a smaller setting or with a focus group. Gather feedback and be open to making improvements based on the data and insights you collect.

9. Track Performance

Implement mechanisms to measure the effectiveness of your POP display. Monitor metrics such as foot traffic, sales, and customer engagement. Use this data to make informed decisions for future displays.

More promotional campaigns from Redbull:

Not only does it provide a convenient and refreshing way for customers to purchase and enjoy your drinks, but Red Bull’s mini fridge also serves as an effective marketing tool that helps increase visibility and awareness.

Red Bull, known for its innovative marketing and adventurous spirit, has taken the concept of branded office chairs to a whole new level, setting a remarkable example for other companies to follow.

Our team totally love the replication of Red Bull’s event car, which is easy to identify with its appearance. The brand has successfully created an exciting image for its target audiences by connecting to extreme sports.

In this competition promotion, Countdown is encouraging shoppers to buy 2x Red Bull, swipe their OneCard and be in to win the ultimate Red Bull Flugtag experience.

Totally compelling; we love how the brand highlights the ongoing promotion with retail shelf danglers POS.  The Pull Tab to Win promotion gives its customers chances to win a variety of exclusive prizes.

Putting It All Together

Point of Purchase (POP) displays indeed stand as beacons of creativity and engagement. Examining Redbull’s innovative displays, we’ve uncovered the power of thoughtful design and strategic thinking in captivating passersby and promoting new products.

From the Canned Beer-Shaped Display’s ability to trigger brand recognition through inventive design to the QR code-printed stand’s seamless blend of the physical and digital worlds, Redbull’s campaign demonstrates that successful POP displays are both art and science.

Therefore, if you plan to design and create your POP display ideas, we can assist you! We at ODM and our design team from Mindsparkz can help you make the designs you need. Feel free to connect with us to get a detailed quote.

All you need to know about POP display ideas!

What are a POP displays, and why are they important for businesses?

POP (Point of Purchase) displays are marketing tools designed to showcase products and attract customers' attention at the point of purchase, typically within a retail environment. They are essential for businesses because it helps increase product visibility, enhance brand recognition, and stimulate impulse purchases, ultimately driving sales and promoting new products effectively.

How can I choose the right POP display ideas for my business?

Choosing the right POP display ideas involves considering factors such as your target audience's preferences, brand identity, the location of the display, and the nature of your product. It's important to create a design that resonates with your audience, aligns with your brand, and stands out in the chosen location. Creativity, simplicity, and the ability to tell a compelling story about your product can guide your selection.

What are some popular trends in POP display ideas today?

Current trends in POP display ideas include the use of technology, such as QR codes and interactive elements, to engage customers. Sustainability is also a growing trend, with eco-friendly materials and designs that align with environmentally-conscious consumers. Minimalistic and clean designs that emphasize product features and benefits are gaining popularity. Additionally, seasonally themed displays and experiential designs that create a unique shopping experience are on the rise.

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